Category: Positioning
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Emotional Direct-Response Marketing: What's your favorite brand name?
“It is far sweeter to escape, than to be merely free.” Andrew Corsello As you know, direct-response marketing is more results-driven trackable marketing that works NOW. Not brand-driven marketing where you try and get your brand “out there” somehow and let the brand do the selling for you. For entrepreneurs and small business-owners like the…
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How To Make Maximum Money With Minimum Customers – Thanks for voting… here's the winner:
“To do great important tasks, two things are necessary: a plan, and not quite enough time.” Anonymous Thanks a lot for voting on the new cover design for my book. You know, if there’s one thing I’ve learned in the last 12 years of being involved with direct-response marketing, it’s that “You are not your…
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Simple ad example inside – how to sell benefits over features:
“A journey of a thousand miles begins with a single step.” Chinese Proverb I saw this ad in MacWorld a few weeks ago, and I thought their message was pretty cool. Here’s the ad: What was cool about this ad, is… it’s a great example of selling benefits over features. The company sells all kinds…
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Positioning mistakes people make that come back to haunt you:
“No one can make you feel inferior without your consent.” Eleanor Roosevelt Today’s quote has a lot to do with “positioning.” Not many people talk about “positioning,” but it’s a critical component of how your marketplace perceives you. And the foundation of your positioning is 100% based on how you see yourself and how you…
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Direct-Marketing Strategies: 3 ways to justify charging higher prices
There are as many reasons why you should be charging higher prices. And in reality, charging higher prices isn’t difficult – what’s difficult… is explaining why your buyers should pay more. And frankly, many times, you need this more than your buyers do. But irregardless (that’s not a word by the way), here are three…