Category: Persuasion
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GREAT Marketing Promo & Irresistible Offer: Tijuana Flats
I can’t tell you how many times I see individuals and big dumb companies trying to run promotions… that take advantage of some upcoming event, or a recent newsworthy item. Most of these promotions are average, at best. But MANY times — especially when the newsworthy item was tragic — these are some of the…
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25 Ways to write an order (response) form
Order forms are like good-night kisses after a first date. Set ’em up properly, and all that hard work you did in the sale, pays off in spades. Screw ’em up… and you get sent home with your tail wagging in between your legs. Now I’m NOT a big believer in the conventional wisdom that…
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Why selfish people fail
O.K., so before you think this is a feel good mindset post about Karma… let me tell you that it’s not. If you don’t already know that being selfish is just bad for you, in general… I can’t help you. I’m assuming everyone reading this is an adult with enough life experience to know that…
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Copywriting Tips, Emotional Sales Copy: How to prevent painful divorce
Chances are good, you had a fairly strong “guttural” reaction to the subject of today’s e-mail — especially if you’re married. Why? The answer is simple: *********** ATTENTION, Current and prior customers & clients, ONLY: Make 2013 your best year EVER *********** Divorce is one of the most difficult and painful things, anyone can experience.…
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Copywriting tips – A POWERFUL short-cut to creating sales messages
Since it’s Friday and since I just got back in town after a few days, today’s message is going to be short… and sweet: *********** Free Strategy Session! Limited number of strategy sessions now available for current or prior customers and clients (Including amazon.com book sales) Apply for yours right here *********** For most people,…
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Why people buy, why customers and clients respond… and why they don't:
Wow, we had so much rain here over the last few days, it’s incredible. My lake has gone up close to 24 inches in the last four days alone! There was a tornado watch here, and I must admit, while the wind wasn’t anywhere nearly as bad as I thought it would be… the rain…
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Copywriting Tips: Overlooked common copywriting and selling misjudgments
Couple administrative things before we get into it: 1. Last week, I posted a pretty cool interview I recently gave, and since it was a holiday weekend, I thought I’d post it again in case you didn’t get a chance to check it out. If you have any questions or comments, I’ll respond to them…
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Copywriting tips: How to start writing a sales piece, when you don't know what to say
I’ve been selling in print for close to 13 years now, starting an online or offline sales letter, space ad, video sales letter, or any other kind of marketing media, comes almost as naturally for me as riding a bike does. I say almost, because when you’re speaking to people, you have different options to…
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Copywriting Tips – 7 Overused words you MUST eliminate from your marketing, now:
First, just to let you know, over 50% of the people registering for my Workshop, have applied for Hot Seats — which is starting to make Hot Seats, the most IMPORTANT part of this event. So if you getting a Hot Seat is important to you, then make sure you send in your application SOONER…
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Copywriting Mistakes: A Major mistake you're making when you're speaking to buyers
There is a very simple copywriting strategy that separates all good communicators, from everyone else. At first, when you use this strategy, it might feel “awkward.” But rest assured, it feels very normal for your readers and buyers, so ignore your own urge to change. What I’m talking about is… *** Lead Generation & Client…
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Sales & Persuasion: How to get prospects, buyers and even your family, to obey you
Let’s face it, getting people to obey your suggestions lies at the heart of every sale you’re ever going to make… As well as every sale you’re going to lose. I recently made a video that reveals a number of strategies you can use, that dramatically increases your ability to communicate… to persuade… and to…
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Direct-Marketing Strategies: Last day to get your hands on this: How to get money out of leads you can't convert
Today’s the last day to take your Free Trial of Seductive Selling, and get your hands on this month’s issue, PLUS all the bonus CDs, DVDs, and back-issues. Here’s what you’re missing: In this month’s “On My Nightstand Right Now” column: – A somewhat unusual “get in shape” book I’m putting through the paces –…
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Conversion Strategy – How to close open loops for your buyers:
“The golden opportunity you are seeking is in yourself. It is not in your environment, it is not in luck or chance or the help of others — it is in yourself alone.” Orison Swett Marden If you’ve ever studied David Allen’s material on how to get organized, “Getting Things Done,” he often refers to…
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e-mail marketing tips – This is THE best way to get your e-mail opened:
Today’s message is going to be short… and sweet. I want to teach you the best way to get your e-mails opened. This also happens to be the best way to get your direct mail opened… the best way to get your wife and kids to listen to you… and the best way to get…
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Writing Sales Letters – How to get your customers, clients, and patients, to write your sales letters for you:
One of the simplest things you can do, to boost sales and the response rates of your marketing, in general, is to let your customers write these pieces for you. I don’t mean, literally sit down and write them for you, but if you listen… they can create almost all your content. For example, when…
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Emotional Direct-Response Marketing: How to sell what you regret
Weird way people behave sometimes, especially when it comes to opportunity. People have a natural inclination to avoid discomfort, and to avoid loss. And this inclination is far more inherent, than the desire to make gains. In other words, we’re very primal in some ways. Our instinct to protect what’s ours — like arms clasping…
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Direct-Response Marketing: NEW – The Private Sale: this works VERY well
Here’s a really cool idea. I found it over the holidays when I was going through some old study books of mine, and I wanted to pass it along to you, because it’s an easy way to pick up a few bucks. It’s called “The Private Sale,” and frankly, even a rube like me can…
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Direct Response Marketing: Why people buy and how to sell it to them
No matter what you do for a living, keep in mind… nothing gets bought unless it gets sold first. And as you probably know, much of selling simply involves giving people a reason or some kind of “excuse,” to buy. Sure, sometimes the offer in and of itself, is enough of a reason. But other…
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Closing techniques: "YEs," Apparently so?
The other day, I sent out an e-mail, and we literally had HUNDREDS of “Yes” responses – FAR more than ever before. Here was the e-mail, in case you missed it. I’m working on this program now, and it will be released in January. But what I want to do next, is figure out how…