Category: Persuasion
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Top 5 Secrets to converting leads into high-paying customer sales:
Over the next few days, I’ll be sharing some of biggest Conversion-Killing mistakes people make. And at the end of this little journey, we’ll be launching the first new product I’ve come out with in quite some time, and it’s directly related to conversions. It’s called Psychological Conversion Strategies, and it will be available next…
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Live on Video: How To Position Yourself As An Expert
Live Q & A Video inside: On today’s live Q&A video, I cover: How to easily position yourself as an expert… And, how to market to people from different cultures, who don’t speak English. If you have a question you want answered, about marketing, selling, writing copy or anything else business related… submit your question…
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Copywriting tips: You don’t have to be Jewish, to love Levy’s, do you?
Copywriting tips. they were all over the place. Plastered across the walls on subway stations all over Manhattan and The Bronx. Inside the trains themselves. Smiling American Indian men, smiling at you from behind the glass inside bus stops. Little Asian boys looking down at you while riding the #6 train to school. These posters…
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The Worst. Salespitch. Everrr.
Hope you had a good weekend. Mine was great – worked on Saturday, and relaxed both outside and inside yesterday. Unlike most of the country, we were lucky to have some great weather here yesterday (81 degrees and sunny!) Funny thing happened to me about a week before the Christmas break. I got a phone…
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Copywriting Tips: Headline Writing Secrets
The one headline secret you don’t want to miss: One of the best things you can do to increase your ability to connect with your buyers, is to use some kind of “double-bonding” in your headlines. When you do this correctly, you turn a decent headline, into something very compelling. Let me give you a…
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How to get more business from your existing customers:
Tomorrow I’ll be posting this week’s Q & A Video. Send your questions to me here, and check out prior episodes here Today I want to share a good idea with you, that’s easy to implement. But first, tell me if this sounds familiar: I own life insurance with two different companies — never once,…
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Copywriting tip: How (and why) you need to sell
Hope your weekend went well. I took some much-needed time off and got to relax — I sure hope you got to do the same thing. Before we get into today’s tip… you should know i’ll be running a Labor Day sale starting this afternoon at 3:30 pm, and running through the weekend. Almost everything…
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2 Ways To Come Up With Your “Big Idea”
How to create “the big idea” for your product or service: No matter what you’re selling, you’re going to continue struggling, if you’re not offering up “a big idea.” Meaning, something that makes you different, or positions you differently than anyone else. Some people call this a USP (Unique Selling Proposition), but your buyers don’t…
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Part 4 – How to persuade your buyers:
Today, Part 4 in this series – How To Persuade Your Buyers I was very fortunate, early in my career, to read a book that’s often overlooked with respect to selling in print, or writing copy. It’s called “How To Write A Good Advertisement,” by Victor O. Schwab. Schwab was mentored by the great Maxwell…
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How NOT To Deliver A Great Customer Experience
“No, I’m not DEAD.” I know it’s been too long since I’ve e-mailed my list, when I get people e-mailing my office asking if something’s happened to me. So, for the record, “No, I’m not dead and nothing’s happened.” Nothing outside of the fact that I’m really and truly busy, that is. I’ve got a…
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When To Use Humor In Selling
A lot of people try and use humor in selling, and in their sales letters, but in general… it’s not a good idea. And before we talk about why, let me address something you might be thinking; “Yeah Craig, but you’re funny in these posts every once in a while.” And this may be true.…
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3 Ways to use photos to increase your conversions
Note: Last night and early this morning, we got a number of e-mails from people who wanted to take advantage of the half-off sale last week, but who were out of town for Spring Break. So, starting at 4pm today – for 8 hours ONLY, you can take advantage of the Easter sale. Just enter…
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How to write a winning sales pitch!
I’m VERY busy right now – copywriting clients, consulting, and outside projects. So daily tips haven’t been as frequent, and I’m sorry about that. Next week, we’re going to have a big blowout Easter sale, so sharpen your credit cards, ok? Today, I want to talk about two things: 1. How to write a winning…
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Testimonial letters — what to do and what to never EVER do
People often ask me what the best kinds of testimonial letters should say, and the answer is actually quite simple. Good testimonial letters should be like verbal “snapshots” of the difference between what your life looked like BEFORE you used the product or service, and what it’s like right now, AFTER you’ve used whatever it…
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Permission e-mail marketing: Ignoring all the haters
Believing something, without thinking things through… is dangerous. And here’s why: I recently read some survey results, and if you took what you read at face value, it might cost you a small fortune. Here’s what happened. The survey said, 75% of all consumers will dislike a brand after they blast them with e-mails. Now…
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LOADS of Offbeat Ad updates:
I have to tell you… yesterday, the weather here was virtually perfect. It was odd, because the night before, we had the heat on, it was so cold. (61 degrees — yes, go ahead and laugh at how my New York City blood has become used to Florida) But during the day, it warmed up…
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Sex in advertising
I posted another Offbeat Ad up on my blog. It’s called “Sex in Advertising” — check it out, now. Also, tomorrow is the last day you can slash $500 (50%) off one hour of consulting with me. Just enter the Special Code CONSULT in the shopping cart, to claim your discount Leave your comments about…
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How to get more business from existing clients
It’s a LOT easier to get more business from existing clients, than it is to get new business from new clients. And that’s because the toughest sale is your first one. After your first sale, things like credibility, believability, and trust — typically the three biggest hurdles you need to overcome to convert someone into…
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3 Ways to sell to your list: Which one of them is best for you? (Choosing the right voice to write (and sell) in)
Today’s tip is only for people who are willing to go the extra mile when you’re trying to sell in print. It’s like doing cardio before or after you work out with weights — only the die-hards are going to do it. Similarly, only those people who are die-hards are going to consider today’s topic.…
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Why it’s harder to sell preventive products:
O.K. this is going to be my last “official” post of this year. I’ll be on next week for holiday wishes and maybe some other “fun” stuff, but nothing too heady. We’re closing down the Kingdom for work, until 2013… and I hope you’ll be doing something similar — and, sooner that later. Product selection,…