Category: Personality Marketing
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Have a great Thanksgiving
Just a quick note to wish you a happy, healthy and peaceful Thanksgiving. Hope you get to enjoy the long weekend and relax with your family. Warmest regards, Craig Garber listening to: Just A Game – Triumph (1979)
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“Give me a hug,” he said
A couple of nights ago, I went with my older son, Nick, to see Yes, in concert. Yes was super-popular in the 70’s and 80’s. I remember them being one of the staple groups my crowd always listened to. In fact, I can specifically remember listening to “Roundabout” up on Harris Field in the Bronx,…
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happy birthday to you
Today is my daughter’s 13th birthday. I wrote this for her, when she was around 3 or 4 years old, and I hope you enjoy it. Let me know what you think by commenting below this post. It’s called, “Her Sweaty Damp Curls” I love putting my daughter to bed. It’s one of the few…
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a (true) New Year’s Story
If you read the intro to my book, then you know two things about me: One, that I didn’t get a particularly good start in life. And second…you also know the two defining experiences of my life that basically shaped who I am today. Earlier this week, I was reminded of something else that happened…
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Couple of quick updates for you to check out, over the weekend
Lazy week — yes, no doubt. Just a quick note to let you know I’ve added a few more ads (along with some esteemed commentary) to the Offbeat Ads section. And, I’m slowly updating all the Videos I’ve made in the past, to the new video section on my blog. There’s a LOT of new…
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Personality Marketing: 3 Ways to put personality into your writing
Well, well, well… what do we have here, today? Everyone wants to know how to put personality in their writing, right? You betcha. So let’s talk about three different ways to make this happen. 1. First things first — do you HAVE a personality to share? If you’re rather dull and boring, you’re in trouble…
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Business Sales Strategy – How to look like a big, dumb, "cash rules everything around me" corporation:
Two days ago, I got an e-mail from Mercedes-Benz USA. I love Mercedes — their cars, their history, and their commitment to excellence. But this e-mail pretty much exemplified almost everything you can do wrong when you’re speaking to your customers. And unfortunately, it’s extremely typical of big companies. The subject line of the e-mail…
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Writing sales letters: 5 Reasons why some people sell effectively… and others fall flat on their faces
Wow, another busy week here at chez Garber… The older I get (48 next month), the less effort I put into selling and the more effort I put into the trimmings surrounding the sale. And oddly enough, when you do this… it becomes much easier to make your sales. What I mean is, much of…