Category: Lead Generation
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3 things, and an Important announcement:
1. First, I’ll be hosting a free teleseminar this Thursday evening on the 21 most common lead generation mistakes people make. So look out for an announcement about this, later on today. 2. Second… I recently posted a few new Offbeat Ads on my blog. Going over old ads is a great way to see…
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Testimonial letters — what to do and what to never EVER do
People often ask me what the best kinds of testimonial letters should say, and the answer is actually quite simple. Good testimonial letters should be like verbal “snapshots” of the difference between what your life looked like BEFORE you used the product or service, and what it’s like right now, AFTER you’ve used whatever it…
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Cool Customer Engagement Strategy
Before we go any further, see if you know the correct answers to any of these 3 questions, and then we’ll talk about a very cool customer engagement strategy: 1. What’s the most important part of your sales letter, display ad or website? 2. If you had to choose between using direct mail or a…
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how to find clients (good ones, anyway)
How to find clients is the most important question you want to get answered, when you’re running a business. See, when you first get started in business, you’ll pretty much work with anyone who has a pulse. You’ll say “Yes,” to basically anyone who’s willing to give you a shot at earning some money. But…
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2 more “Offbeat Ads” posted
I’ve posted a couple of unconventional new ads to the Offbeat Ads section of my blog. Check ’em out when you get a chance. Oh, and don’t worry – we’re going to have comments set up there pretty soon, so you can contribute your own two cents to these, or just ramble on about nothing…
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Lead Generation Marketing: 3 Ways to reactivate old leads
An often overlooked, but very effective way of increasing sales — one that should really be part of your regular marketing funnels — is to reactivate your old leads. And here’s why: *********** ATTENTION: Current and prior customers ONLY *********** For starters, these people are familiar with you already. So their level of skepticism (as…
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Lead Generation Marketing – How to sell NEW concepts they've never heard before:
From time to time, clients I’m working with are selling “new” concepts and products. Often this happens in the consulting business, where someone wants to share new ways of doing things… but it also happens when new technology, or when new products come out. Selling new things is always a challenge, because it violates the…
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Lead Generation Marketing: Free teleseminar – 11 Most Common And Costly Lead Generation Mistakes
Pay attention, this takes place this Thursday night from 8-9:30PM Eastern Standard time. There are 3 things I can truly lay claim to: One, writing one of the best direct-marketing strategy books published in the last 75 years, How To Make Maximum Money With Minimum Customers. Two, marrying a woman much better looking than I…
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Lead Generation Marketing: 4 Things about acquiring new leads online
Some interesting data released by one of the larger ad networks, recently: *********** Free for existing customers and clients only (Including amazon book sales): http://kingofcopy.com/curious *********** Check it out, right here — who’s searching for what: http://searchengineland.com/yp-restaurants-remains-top-local-search-heading-medical-the-top-spending-ad-category-126699 Some interesting stats to take note of: 1. If you’re a restaurant, financial service, auto repair, real estate…
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How To Generate Leads: Brand new LIVE Radio interview just posted!
Hey I was just interviewed earlier this week, LIVE! on Michigan Business Network Radio, and I’ve posted the interview for you to listen to. It’s always funny when you listen to yourself on a recording — my voice never sounds the way I think it sounds as it’s coming out of my mouth. Anyway, I…
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Online Lead Generation: Bonus call set for June 21st
The bonus call for the recent webinar about online lead generation strategies is set up for June 21st, at 12 noon Eastern Standard Time I send you the details next week. In case you missed out on this the first time, you can still participate on this free call – all the info is on…
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re: lead-generation and client-getting workshop
As you know, I RARELY put on workshops, and when I do, it costs an arm and a leg to attend — but this time… it really is different. I’m about to enter a niche market which is going to make these events non-existant. so here’s my personal invitation for you, to attend my Lead…
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Real Estate Marketing: Want to get in front of more sellers?
Highly-motivated sellers who will line up and practically BEG you to take their properties? If you do, simply go to this web page, right now: http://kingofcopy.com/realestateinvestor/ I’ll send you a copy of a webinar I recently recorded that’s shows you a VERY simple way of getting in front of a virtual unlimited number of sellers.…
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Real Estate Marketing – A post tax-day gift for any Real Estate Investors on my list:
Ever Wish You Could Get In Front Of More Sellers? Highly-motivated sellers who will line up and practically BEG you to take their properties? If so, simply go to this web page, right now. I’ll send you a copy of a webinar I recently recorded that’s shows you a VERY simple way of getting in…
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Copywriting Tips: Ever wonder why people put P.S.'s on sales letters?
“Absence of fear doesn’t make you brave, courage in the face of fear makes you brave.” Penn Jillette If you’ve ever read a long-form sales letter written using emotionally compelling “direct response style” sales copy… then chances are outstanding, the sales letter had at LEAST one P.S. But let me ask you something: Outside of…
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Conversion Strategy – How to close open loops for your buyers:
“The golden opportunity you are seeking is in yourself. It is not in your environment, it is not in luck or chance or the help of others — it is in yourself alone.” Orison Swett Marden If you’ve ever studied David Allen’s material on how to get organized, “Getting Things Done,” he often refers to…
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Direct Mail Copywriting – Instantly boosts your direct-mail response rates:
“I never hated a man enough to give him his diamonds back.” Zsa Zsa Gabor O.K., here’s a quick one for today. I’m rushing out of here to go and pick some blueberries, actually. I love eating blueberries — they’re one of the best things you can eat, health-wise… they taste great… and when you…
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Lead Generation Marketing – Use any of these three strategies immediately, to reactivate your old customers:
I was in meetings pretty much all last week – so now it’s time to get re-activated. And in fact, that’s exactly what we’re going to talk about today – “re-activating” your old customers. Because this is a fairly easy way to generate some relatively “new” business. Unless you’re selling life-event products and services —…
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Lead Generation Marketing – One question: yes or no?
I have one question for you, and I only want a yes or no response. And here’s why: One of the biggest stumbling blocks for most people is lead conversion. Taking existing leads who’ve come into your sales funnel, or your selling process… and converting them into buyers. I have a VERY effective solution for…
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Lead Generation Marketing: What's new and exciting, and… your shot at Warhol's 15 minutes
Last week was the first time EVER, I didn’t send out an e-mail for one whole week. Let me tell you what’s been going on here – because it’s very exciting, for sure. To begin with, I’m starting a company in Munich, Germany with a partner of mine who lives there. And, needless to say…