Category: Increase Net Profits
-
Small Business Marketing: 3 Ways to use premiums to charge higher prices
One of the first lessons I learned, early on in my career, is… charging higher prices isn’t a problem. See, most people don’t have a problem spending money as long as they see value in their investment. Which means JUSTIFYING your higher prices is the problem, not charging them in the first place. Of course…
-
Small Business Marketing: Catching up from last week, 5 traits of winning products
I had a blast in New York City with my son, and it’s taken a few days for me to decompress and catch up with work. Today I’ll be finishing this month’s Seductive Selling Newsletter… tomorrow I have a client coming in for a day of consulting… and Friday and Saturday I’ll be working on…