Category: Increase Net Profits
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Copywriting Tips – How to prove your claims:
Today, a great copywriting tip in Part 3 in this series: I was very fortunate, early in my career, to read a book that’s often overlooked with respect to selling in print, or writing copy. It’s called “How To Write A Good Advertisement,” by Victor O. Schwab. Schwab was mentored by the great Maxwell Sackheim,…
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What you can expect on Thursday’s Free call – time running out, register now:
This Thursday at 2pm Eastern time (and again at 7pm Eastern time) I’m hosting a free teleseminar, called The 21 Most Costly Mistakes Entrepreneurs Make When Trying To Generate Leads. That’s less than 48 hours away You can register for the call here We’ll take an in-depth look at 21 critical lead generation strategies, and…
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Direct Mail Sales: 3 most often overlooked, simple direct mail sales strategies
Making money using direct mail isn’t easy. BUT… it’s also not as hard as you think it is, simply because not a lot of people are using direct mail. And once you make it work, you get to tap into a steady stream of very qualified new leads, in addition to whatever business you’re getting,…
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Not one, but TWO cool customer service stories
I figured we’d end the week on an up note, so check this out. Now as you know, retail store clerks aren’t exactly known for how accommodating OR how motivated they are. However, a few weeks ago I was up in New York City, at Saks Fifth Avenue. I was walking through the store and…
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Double your net profits – $4,000 Suit problem solved:
Last week on my blog, we talked about the article in the NY Times called, “What’s a $4,000 Suit Worth? The article posed an interesting problem about how to increase revenue in a specific situation. You can check it out right here. Today, I want to give you the answer: *********** ATTENTION: Current and prior…
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How to sell more: Can YOU solve this simple business problem? (Live NY Times Case Study)
Can you solve this simple business problem? Great article in the New York Times recently, that presents on the surface — a business problem. But in reality, one that’s VERY solvable. The article was written by Adam Davidson, and it’s called: What’s a $4,000 Suit Worth? (Actual link to article.) Read through it, and then…
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How to charge high prices: 3 Ways to charge more by showing you're offering "high quality"
if you want to sell high-priced items, then you have to show “high quality.” and that’s because price is only a problem in the absence of value. meaning, people don’t have a problem spending a lot of money on something, as long as they see the value in it so here are three things you…
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How to increase your sales: How to leverage technology – A picture is worth (you know the rest)
I think technology is great, and it makes our lives much easier. But I LOVE seeing technology that actually increases sales. For instance… *********** Free Strategy Session Reveals: How the Marketing Efficiency Index rapidly accelerates your net profits Limited number of strategy sessions now available for current or prior customers and clients ONLY (Including amazon.com…
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Copywriting Tips: How to write an order form – 5 things you MUST include:
New pop-culture feature for curiosity-seekers: I listen to music almost all day long. and for the last 7 years in my offline newsletter, Seductive Selling, I’ve included the particular music i’m listening to when I’m writing the newsletter. so from now on, at the very bottom of my e-mails, i’m going to list the particular…
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How to say "No" and choose better opportunities:
In the beginning, when you first get started working for yourself, your primary sense of urgency is to support yourself. So you chase the dollar, and if you’re ambitious and aggressive, you chase it hard and fast, and far and wide. And if you’re like this, it doesn’t take too long for you to realize,…
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re: lead-generation and client-getting workshop
As you know, I RARELY put on workshops, and when I do, it costs an arm and a leg to attend — but this time… it really is different. I’m about to enter a niche market which is going to make these events non-existant. so here’s my personal invitation for you, to attend my Lead…
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Sales Letter Bullets – Sloppy mistakes that cost you orders:
Before we get started today, let me tell you that I’ll be releasing information for my upcoming Lead Generation & Client Attraction workshop in the next day or so, so keep your eyes opened for it. The workshop will be here in Tampa on Friday and Saturday, June 22nd & 23rd. Now let’s get to…
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How To Make Maximum Money With Minimum Customers – Thanks for voting… here's the winner:
“To do great important tasks, two things are necessary: a plan, and not quite enough time.” Anonymous Thanks a lot for voting on the new cover design for my book. You know, if there’s one thing I’ve learned in the last 12 years of being involved with direct-response marketing, it’s that “You are not your…
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e-mail Marketing – "Quickie" e-mail marketing strategies that make a HUGE difference:
I’m sure you had this same experience over the last few days, where you got a slew of e-mails offering “Leap Year” sales. Offers like 29% off… Free Shipping… and just “general” sale pieces. Couple of comments on these sales: 1. When you’re offering sales… make sure your sale offering is understandable. “Save 29%” is…
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Small Business Marketing: Big breakthrough solutions most people miss
Today I want to talk to you about something incredibly important. It’s a very basic concept that virtually everyone (including myself, at times) overlooks. So to make sure you don’t overlook this, ever again… I’m going to give you the genesis of this concept. And I think, once you see the almost ridiculous simplicity of…
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Growing your business, growing your life – Let me know if this is for you, or not:
Here’s the deal: I’m not sure whether I’m going to do this or not, because it’s a huge commitment and a big responsibility, but… I may have something you’re interested in. Here’s what I am thinking about doing. And… I’m ONLY thinking about it, at this point. I’m thinking about setting up a very exclusive,…
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Lead Generation Marketing: On Black Friday, Cyber Monday and other opportunities to spend like a wild hyena
So it’s “that” time of the year already. And yes, of course, time’s gone by too quickly… everything feels overwhelming… and it’s hard to imagine things are starting all over again in less than 6 weeks. But one thing you’ll find this time of the year, is that everyone seems to be having a sale…
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Writing Sales Letters: Outrageous claims like he invented the question mark… and that chestnuts are lazy
If you’ve watched the original first, Austin Powers movie, then you’re probably familiar with today’s subject line. But the truth is, while it’s important to make strong claims — it’s also important to make believable claims. And all too often — especially online — it seems like common sense is tossed out the window, when…
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Direct-Marketing Strategies: 3 ways to justify charging higher prices
There are as many reasons why you should be charging higher prices. And in reality, charging higher prices isn’t difficult – what’s difficult… is explaining why your buyers should pay more. And frankly, many times, you need this more than your buyers do. But irregardless (that’s not a word by the way), here are three…
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Small Business Marketing – The 5 hidden benefits of charging more:
Many people are afraid of high prices. They’re afraid of spending big money, and they’re also afraid of charging more money. And this will ALWAYS be the case, by the way. I have NEVER seen someone who’s too cheap to spend their own money, ever be able to successfully charge others more money. Call it…