Category: Human Nature
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When To Use Humor In Selling
A lot of people try and use humor in selling, and in their sales letters, but in general… it’s not a good idea. And before we talk about why, let me address something you might be thinking; “Yeah Craig, but you’re funny in these posts every once in a while.” And this may be true.…
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“Give me a hug,” he said
A couple of nights ago, I went with my older son, Nick, to see Yes, in concert. Yes was super-popular in the 70’s and 80’s. I remember them being one of the staple groups my crowd always listened to. In fact, I can specifically remember listening to “Roundabout” up on Harris Field in the Bronx,…
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How to write a good advertisement
** Note: Starting Wednesday, we’re going to have a big blowout Easter sale where you can get 50% off all our products, sales copy reviews, and hourly consulting (only). I’ll be sending out more details tomorrow. *** When I first started writing sales copy, I was lucky enough to be mentored by a brilliant marketing…
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happy birthday to you
Today is my daughter’s 13th birthday. I wrote this for her, when she was around 3 or 4 years old, and I hope you enjoy it. Let me know what you think by commenting below this post. It’s called, “Her Sweaty Damp Curls” I love putting my daughter to bed. It’s one of the few…
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3 things, and an Important announcement:
1. First, I’ll be hosting a free teleseminar this Thursday evening on the 21 most common lead generation mistakes people make. So look out for an announcement about this, later on today. 2. Second… I recently posted a few new Offbeat Ads on my blog. Going over old ads is a great way to see…
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Ethics in advertising
Ethics in advertising probably isn’t something you think about very much. And the truth is, I don’t think there’s an ad man out there who hasn’t been challenged by this topic at one time or another. Why? Because ethics in advertising is kind of like pollen. Some people are highly allergic to it, and will…
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Cool Customer Engagement Strategy
Before we go any further, see if you know the correct answers to any of these 3 questions, and then we’ll talk about a very cool customer engagement strategy: 1. What’s the most important part of your sales letter, display ad or website? 2. If you had to choose between using direct mail or a…
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LOADS of Offbeat Ad updates:
I have to tell you… yesterday, the weather here was virtually perfect. It was odd, because the night before, we had the heat on, it was so cold. (61 degrees — yes, go ahead and laugh at how my New York City blood has become used to Florida) But during the day, it warmed up…
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how to find clients (good ones, anyway)
How to find clients is the most important question you want to get answered, when you’re running a business. See, when you first get started in business, you’ll pretty much work with anyone who has a pulse. You’ll say “Yes,” to basically anyone who’s willing to give you a shot at earning some money. But…
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David Ogilvy Quotes
There are several people I’ve studied over the years, who’ve made a huge impact on how I think, with respect to marketing. Specifically, the “social engineering” behind what you’re selling. “Social engineering” is a term I first heard Gary Halbert used. And what he was referring to, is the approach you want to use, to…
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Pricing Strategies For A New Product
One of the trickiest and sometimes most challenging things to deal with, is to decide on the correct pricing strategies for a new product you’re about to start selling. So today, let’s talk about a 3 simple pricing strategies for a new product. 1. If you’re going to start somewhere, start at the top. First……
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a (true) New Year’s Story
If you read the intro to my book, then you know two things about me: One, that I didn’t get a particularly good start in life. And second…you also know the two defining experiences of my life that basically shaped who I am today. Earlier this week, I was reminded of something else that happened…
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Couple of quick updates for you to check out, over the weekend
Lazy week — yes, no doubt. Just a quick note to let you know I’ve added a few more ads (along with some esteemed commentary) to the Offbeat Ads section. And, I’m slowly updating all the Videos I’ve made in the past, to the new video section on my blog. There’s a LOT of new…
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Why it’s harder to sell preventive products:
O.K. this is going to be my last “official” post of this year. I’ll be on next week for holiday wishes and maybe some other “fun” stuff, but nothing too heady. We’re closing down the Kingdom for work, until 2013… and I hope you’ll be doing something similar — and, sooner that later. Product selection,…
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GREAT Marketing Promo & Irresistible Offer: Tijuana Flats
I can’t tell you how many times I see individuals and big dumb companies trying to run promotions… that take advantage of some upcoming event, or a recent newsworthy item. Most of these promotions are average, at best. But MANY times — especially when the newsworthy item was tragic — these are some of the…
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New Offbeat Ad Posted: Ooh baby… Is that a telex in your pants, or are you just happy to see me?
Just posted a new ad in the Offbeat Ads section of my blog. The ad’s called “Ooh baby… Is that a telex in your pants, or are you just happy to see me?” Oh, and here’s a cute story you might like. Years ago, when I graduated from college and worked as a CPA at…
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iTunes, Google, and Life: 3 ‘quickies’
Lots of stuff I have to do today, so this’ll be brief. Just wanted to let you know about a few cool things I recently saw. For starters, if you’re a baby boomer, then you’ve no doubt stopped at the checkout counter in the grocery store on more than one occasion, to admire one of…
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New Offbeat Ad Posted: Tipalet – Ahhh… the 70’s
Just posted a new Offbeat Ad. This one is called, “Ahhh… the 70’s” Bring your tube socks and your tiny gym shorts with you, and read the post over in the Offbeat Ads section, right here. ATTENTION: How to make 2013 your best year EVER Now go sell something, Craig Garber P.S. Download my 30-Day…
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Not one, but TWO cool customer service stories
I figured we’d end the week on an up note, so check this out. Now as you know, retail store clerks aren’t exactly known for how accommodating OR how motivated they are. However, a few weeks ago I was up in New York City, at Saks Fifth Avenue. I was walking through the store and…
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How to become successful — or not: Read ONLY if you weren't that good in math
VERY interesting article in the New York Times recently, that’s causing quite a reaction – on both sides, actually: *********** Free, for current and prior customers and clients only: http://kingofcopy.com/curious *********** I’d love to get your take on this, and then have some open discussion on my blog about it. Me personally, I agree with…