Category: Human Nature
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The Rainbow Bridge: you’ll get there one day…
I pulled this out last week because a client of mine was recently talking about losing her dog and I was reminded of it. I don’t know who wrote it, but 10 years ago, I had to put my dog down and our veterinarian gave it to me afterwards. If you’ve ever had a pet…
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Hello darkness, my old friend: What’s your technique for persevering in difficult situations?
There are certain things in life you experience that cause you pain. For example… A well-known, well liked celebrity passes away, and it stirs up all kinds of emotional angst and introspection… A friend or business partner stabs you in the back or treats you unkindly and you feel betrayed… Someone in your immediate family…
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Increase conversions using this one weird trick – works every time
It never fails – adding premiums to your offers always increases conversions, and boosts your sales. The premium you use can be: 1. Directly related to your primary offer (your primary goods ands services): For instance, a phone case with your cell phone… Or a booklet about improving heart health when you’re selling vitamins… 2.…
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How to use good marketing to make your offers even stronger:
Today we’ll talk about a clever marketing strategy you can use, that’ll make your offer look sweeter than it is, and allow you to sell much more. Basically, it positions your goods and services as a bargain compared to others. And when you’re giving your buyers a relative frame of reference you control, YOU wind…
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Now Open: Psychological Conversion Strategies – more bonuses added, ANOTHER $100 savings
Psychological Conversion Strategies is now open. Besides all the bonuses I talked about yesterday – the Special Bonus Audio, the Conversion Strategies Checklist… and the 4 step-by-step Conversion Acceleration Videos… I’ve also: Lowered the price of Elite Program by ANOTHER $100… Plus, I’ve added in: A One on One Free USP / Lead-Getting Strategy Session…
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Copywriting tip – Why your best asset isn’t your copy:
Writing bad, or muddles sales copy, is rarely the only marketing problem you’re going to have. Good sales copy alone, won’t typically be the only thing that saves you. More often than not, equal (or more) blame falls on your entire marketing process (or lack of one). Hand and hand with this, is the way…
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3 reasons why you won’t be successful in business:
The other day I was at the grocery store walking by the bakery department, and I saw the machine that slices loaves of bread into slices. It made me think how, this is one of the few process technologies that hasn’t changed at all, since I was a little kid. But this is an aberration.…
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3 Ways to talk to sales leads over the phone:
The other night I had the opportunity to speak in front of a group of business owners, about a variety of things involving marketing, selling, and closing. Which, in reality, are the three most important “touch points” of customer or client flow, in your business. One of the issues that came up, is when you’re…
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Shouldn’t this be against the law?
Gosh, that’s a great subject line, isn’t it? Kind of hard to ignore something like that, isn’t it? How about this one: “If you knew the 3 proven secrets experts use to ____ , (finally getting rid of that belly, growing lush red roses, shaving at LEAST 5 strokes off your golf game, or whatever)”…
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How Gillette gets a closer shave than you do:
If you’re a man, and if you are also a sharp marketer, you probably already know what I’m about to tell you. But… If you are a woman, this information may give you some insight as to why men are so simple and how foolish we are. Arnold Schwarzenegger, in the final scene of “The…
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Sometimes it’s good to get away
I hope you had a great weekend, and if you celebrated Father’s Day, I hope it was an enjoyable one for you. Mine was thoroughly relaxing, a great Sunday for sure. One of the things I did, was I booked us a holiday – time to get away for a few days. I love going…
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3 Reasons why conventional ads consistently fail:
Today, 3 Reasons why conventional ads consistently fail. But before we get started… just to let you know – the June Max Money Club Open Q& A call is this Thursday at 1pm EST If you want to get on the call, you can do it, for free right here – but hurry there’s only…
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5 Ways to determine the right pricing strategy:
When you’re selling personal services and non-commoditized products, pricing strategy is always an issue. In fact, whenever there really isn’t an accessible, public marketplace for something, pricing can be challenging. Today, let’s talk about 5 different things you should consider, to determine price: 1. Your costs, and your tolerance and timeframe for profits One of…
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A simple reminder about who you do business with:
Hey, before I forget… watch this short, moving video my wife showed me over the weekend – it’s a perfect way to start off your week. OK, great… now let’s move on: There’s an old saying, “The cobbler’s kids never have any shoes.” And it basically means that often, people will neglect the very thing…
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A Soap story
They say we’re all connected somehow, and sometimes I think this is true. Check this out. About 6 weeks ago, my wife and I went up to Epcot in Orlando, to meet some friends. While we were there, we stopped into Paris, and my wife was looking around the store, wanting to buy something for…
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How I increased net cash flow by over 300% on one of my sales funnels:
Here’s the deal: Last month we started our 9th year of publishing Seductive Selling, which is my monthly offline newsletter read in over 15 countries, world-wide. Here’s this month’s issue, where I reveal how I increased my net cash flow by over 300% on one of my funnels: Let me share a little bit of…
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Top Ten Onine Marketing Challenges For Small Businesses Today:
Let’s have some fun, and figure out what the top ten online marketing challenges are, for small businesses today. The truth is, there are literally hundreds of moving parts small business owners are responsible for on a daily basis. In fact, it was even hard to narrow down the selections just for this list alone. Please…
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How to “force” repeat customers to buy from you over and over again – Interesting business and pricing model:
Today, an interesting take on getting repeat customers, used by a conventional bricks and mortar store. Hope your Easter was great. I spent the day with my wife and kids, watched the NBA playoffs, and sat out back and read. It’s a great time of the year to be enjoying the Florida weather. But late…
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Clever Examples of Buying Motives
Today we’re going to talk about some examples of buying motives. One of the things I do best, is… I’m typically able to help clients charge more money for their goods and services… and I’m also able to increase response rates, significantly. I’m not saying this to brag, because it’s NOT something I was born…
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The right way… and wrong way… to interpret workshop feedback
Great lesson today about workshop feedback and expectations. A while ago, I was working with a client of mine and he was a little upset about something and wanted to discuss it with me. He’d recently put on a seminar that went really well… and one of the feedback forms he received contained a negative…