Category: Direct Response Marketing
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Copywriting, Examples of Advertorials: Best. Ad. Ever.
There are only a few people in the world who can put together an ad like this. This is why people pay me huge sums of money to hire me… to consult with me… and it’s why they buy my products. Click on the ad and you’ll be able to download it. And take advantage…
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Small Business Marketing – Attention, Max Money Customers Only: Now get discounts on my book
If you own my book, “How To Make Maximum Money With Minimum Customers: 21 Proven Direct-Marketing Strategies Anyone Can Use!” then pay attention. You can now get discounts on multiple copies of my book, and there are loads of reasons to do this. Read about it here for more information. And… Thanks for your support,…
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Copywriting tips: Big mistake you're making when writing to your buyers
When I first got started writing copy, I was told “People are lazy, and that when you write, you have to do things to help them overcome their laziness, to help them take action now.” Or else… because they’re so lazy, they won’t do anything. After 11 years experience writing copy, I don’t agree with…
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Copywriting tips – Re: you vs. me
You recently asked me if there was a simple “test,” to see if you’re sales letters and e-mails are on the right track. The truth is, there are about a dozen or so tests, but most of them are so involved… we’d need to be discussing them in person, with examples sitting right there in…
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Want me to speak at your next workshop or event?
Few things are as impressive as having an author speak to your audience. If you’re having a workshop or event, and you’d like me to speak at it, I now have a web page set up to make this happen. You’ll find all the details and you can ask me any questions right here on…
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Direct-Marketing Strategies: purpose of a sales letter is…?
On the surface, obviously the ‘big picture’ purpose of a sales letter is to sell, right? But if you write only to sell, that’s probably not going to be very effective. Instead, you want to think a little deeper than just “selling.” See, there are three reasons why you’re writing a sales letter. And if…
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Small Business Marketing: NO exceptions here
In 4 weeks I’m going to be in New York City , so if you want to book a full or half-day of consulting with me, and you’re in that area, contact my office now. I’m only going to have ONE day available to do this, and it’s going to be Tuesday, March 8th. For…
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Copywriting tips: finally, 2-pay plan available on your next copywriting critique
I’ve been meaning to get this set up for a while, and now it’s fixed: If you want a copywriting critique, there’s now a two-pay option available. And yes, of course this comes with a 100% Money-Back Guarantee: If my recommendations don’t boost your response rates dramatically… then your critique is free. I typically cover…
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Copywriting tips – dreamer deceiver: dirty lies people mistakenly tell
Sometimes I’ll read things that are just incredibly stupid. Like when some guru’s telling you a good strategy to use if you want to get people’s attention, is to run an ad with a headline that says “Get More Sex.” That this is a smart way of getting lots of people to pay attention. Let…
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Business Strategy Consulting – Action is your friend: 3 things to know
Before we get started, here’s a link to a interesting article I read in the New York Times last week. It talks about the options you have when your flight gets canceled. I’m lucky to live here in sunny Florida, but I know most of the country’s been dealing with horrible winter weather and lots…
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Small Business Marketing: 3 easy ways to get your buyers attention
The truth is, most of the time, it’s a lot easier to get your buyer’s attention than you think. For example, think about how your kids, and even your spouse/partner/whatever… gets your attention easiest? If your house is anything like mine, the easiest way they get your attention is by pushing your hot-buttons. By doing…
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See you in 5 weeks
In 5 weeks I’m going to be in New York City , so if you want to book a full or half-day of consulting with me, and you’re in that area, contact my office now. I’m only going to have ONE day available to do this, and it’s going to be Tuesday, March 8th, from…
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Small Business Marketing: Free Trial, less than 6 hours left to get this, NO exception
Here’s what you’re missing in this month’s edition of Seductive Selling, which you can test-drive free, for 30 days: * 17 pages of copywriting and marketing examples this month covering selling, marketing, making offers, direct-mail, writing advertorials and layouts, display ads, packaging, scarcity, and a LOT more – and that’s just on these examples! * …
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Maximum Money With Minimum Customers: 2 monks walk into a bar, one turns around to the other and says…
Two devoted monks find themselves bound together, traveling by foot across a vast land. At one point, they’d been traveling without a break for many miles, and they meet up with a woman sitting on the side of a river bed, crying. The woman turns to them and explains how she must get back across…
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Small Business Marketing: This month's issue inside! Open up
Here’s the front page of this month’s Seductive Selling Newsletter: Seductive Selling is approaching the start of it’s 6th year being published, and it’s now read in 14 countries world-wide. You can test-drive it free for 30 days, and when you do this, you get loads of freebies, including CDs, DVD, other back-issues, two copywriting…
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Small Business Marketing: 3 quick announcements…
In meeting all day, second day of my Mastermind Group meeting… but I have a few quick announcements: 1. After a number of requests, we recently re-did our products page. The old one was a mess, let me know if the new one is cleaner and clearer. Thanks. 2. I’m going to be in New…
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Copywriting tips: 2 Reasons why curiosity works so damn well
2 Reasons why curiosity works so damn well Want to know why curiosity works so well? Want to be able to make your buyers so curious they’ll go to the ends of the world to find out what you’re offering them? And do you want to know why you feel so incredibly overwhelmed when your…
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Emotional Direct-Response Marketing – Friday, 4:04 am: anger, health, your family, and a very unusual dream
I had an extremely unusual dream last night. Unusual because of the subject matter, the completeness and thoroughness of what I did in my dream, and because it was all extremely vivid. This is going to be somewhat of a long story, but as all good stories go, you can’t paint a beautiful canvas on…
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quick fb favor to ask you
If you own my book, or if you’re familiar with it, can you please do me a favor and click the “Like” button on top of this web page? Also, we’ve now received so many incredible success stories we’ve added ANOTHER guarantee on this book. Not only do you get an unconditional Lifetime Guarantee, but…
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Emotional Direct-Response Marketing: Want to meet with me in New York City on March 8th?
I’m going to be in New York City the second week of March, so if you want to book a full or half-day of consulting with me, and you’re in that area, contact my office now. We’ve had a couple of inquiries on this and you know how things go. People hum and haw over…