Category: Direct Response Marketing
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Small Business Marketing Strategy: When! Hype! Fails! (but wait… there's more!)
My older son Nick has a saying. He says, “Just because a thousand people say something stupid, doesn’t mean it’s not stupid.” And this is the reason for the incredible proliferation of wild, hyped up headlines, offers and sales copy, especially online. Really, it has to do with social proof. People tend to think, if…
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Small Business Marketing: A critical mistake people make when selling in print
You want to write a sales letter that makes people comfortable with you, right? And… you’re a smart enough marketer that you already know, the LAST thing you want to do is to make your reader feel like you’re trying to sell them something, right? So you sit down and get ready to write, and…
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Copywriting tip: A 3rd Alternative to long copy vs. short copy
When it comes to sales copy, most people tend to focus on two things when they’re writing promotions: they think about how long, or how short, their copy needs to be. Now as you’d imagine, over the last 11 years, I’ve written a LOT of copy. And with the exception of space restrictions being imposed…
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FINAL notice – only 5 lines remaining for tonight's call: bonuses off the charts!
This will be the FINAL notice you receive about tonight’s call. As of 5 minutes ago, there are only five lines still open for the “Keepin’ It Real Workshop: How To Be A REAL Person When Selling In Print – Someone Your Buyers Will Respect, Adore and Buy From – Over And Over Again!” We’ve…
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Copywriting Course, Free Audio CD: final bonus announced – for the next ten people only
Update – Thursday, 3/3/2011: On top of ALL the other bonuses… when you register for tonight’s “How To Be Real” workshop, I will also send you an Audio CD recording of me going through the 60 Different Ways to find your copywriting “hook” or Marketing USP Checklist. On this audio, I’ll be giving you specific…
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Copywriting tips – Free Checklist: 60 Different ways to find your copywriting "hook" or Marketing USP
OK, this is big. Besides the two bonus gifts I already announced, earlier this week… I am also giving away a checklist of the 60 Different Ways to find your copywriting “hook” or Marketing USP. This checklist comes from my own swipe file, developed over the last 11 years, and it’s what I PERSONALLY use,…
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Copywriting Courses: Yet ANOTHER extra Bonus added to Thursday's call – now miss NOTHING, yours free
On Thursday night’s “How To Be Real” workshop, in addition to the 9 components of the workshop you’re already getting… and on top of the bonus I announced yesterday, I am also going to tossing in yet ANOTHER Special Bonus at http://www.kingofcopy.com/real Here is the OTHER extra bonus I am giving away: Update – Tuesday,…
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< 36 hours left, Thursday's Workshop now half-full
There are less than 36 hours left to register for the “Keepin’ It Real: How To Be A Real Person In Print, And Make A Small Fortune From It!” call Thursday night, and we are now filled half-way to capacity. Download the exciting Free Special Report to find out the “4 Dirty Little Secrets To…
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Special EXTRA Bonus Just announced:
On Thursday night’s “How To Be Real” workshop, in addition to the 9 parts of the workshop you’re already getting, I am also going to toss ANOTHER Special Bonus in: On top of everything else, you’ll also be getting actual swipe file examples of real live copy I’ve written! We’ll use these examples to go…
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Small Business Marketing: Ever wish you could wire someone's jaw shut?
Hey, before we get to today’s tip, make sure you read this eye-opening Special Report called “4 Dirty Little Secrets To Being A REAL Person When Selling In Print… That Make You A Small Fortune!” that’s on the top left-hand side of this page *** Now here’s today’s tip: Have you ever had a conversation…
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re: How To Be Real teleseminar & Downloadable Free Report – links fixed
Sorry about the mix-up. The links to sign up for the call have been fixed. And now, you can also download the free report from the same page – right at the top on the left. You can “do it all” as they say, right here We are almost half-filled up on this call and…
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re: How To Be Real teleseminar
As promised, (but again, a little later than I’d expected), the information about this workshop has now been posted. You can find it right here: Also, close to 100 people have already downloaded the free report I posted earlier. The information in it, isn’t something you’ve ever seen before, so I urge you to check…
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BREAKTHROUGH Free Report Now Available to Download (filled with exciting new stuff)
A little later than I wanted to release it, but the Special Report you’ve been waiting for is now available to download. In this exciting and very informative report, called: “4 Dirty Little Secrets To Being A REAL Person When Selling In Print… That Make You A Small Fortune!” you will discover: * The ONLY…
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New Copywriting Product Announcement: Sorry, first 50 people ONLY – reason why inside
Just the same way you never get hit by the bus you saw coming… you never know how popular something’s going to be, either. I’ve talked about this new product I’m going to be releasing, called “How To Be Real When Selling In Print,” and frankly… I’ve been SLAMMED with comments and people wanting to…
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Copywriting Tips: The right way… and the wrong way… to ask questions
When I first started writing copy, an early mentor of mine told me not to use questions as headlines until I was more experienced. And I’m glad I listened to him. Asking questions takes a lot of finesse and there are some little subtleties you really need to be aware of. I’ll give you a…
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MAJOR Copywriting Secrets – 2 quick announcements re: Thursday, y 1 more
Just a quick note to let you know the “How To Be Real” workshop will take place next Thursday, March 3rd, at 7pm Eastern time. If you can’t make the call, don’t worry, you’ll be given an e-mail address where you can send your questions in, for me to answer… and you’ll also be given…
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Copywriting Tip: 7 Ways to make SURE your buyers read your copy
I do a LOT of copy critiques, and an extremely common problem people have, is “readability.” Meaning, your copy isn’t presented in a way that’s makes reading it — and therefore understanding it… and therefore BUYING from you — as easy as possible. Here are a few easy rules to follow, that make your copy…
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Business Strategy Consulting: How to have fun AND make your buyers come back for more
Last week my son and I went to see Robert Randolph and The Family Band in concert, across the bridge in St. Petersburg at the State Theater. I love seeing shows in small theaters like this because nowadays the sound is really good in places like this, and you can get pretty close to the…
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Are Your Customers And Clients Entrepreneurs Or Business-Owners?
If they are, and if you want an incredibly easy and effective way to get them to spend more money with you… then you must read this article right now. It’ll take you less than 60 seconds but pay off for much longer than you’d imagine. Now go sell something, Craig Garber P.S. Any other…