Category: Direct Response Marketing
-
Small Business Marketing Video: LIVE short 8 minute video reveals direct mail secrets
I put together a short, 8-minute video, earlier today. On it, I reveal: * Direct mail secrets * 3 critical components of your list selection * Why most people are paralyzed by fear and how to RAPIDLY overcome with this. Nothing’s for sale – check it out right here: Now go sell something, Craig Garber…
-
Small Business Marketing Video: 5 Ways to start an online business coaching program
I promised I’d be reviving my “Ask Me Baby” videos, and here’s the first one. If you want to know why I am squinting so much, it’s because the sun was literally burning right into my eyes, and I didn’t want to wear sunglasses. I don’t like wearing sunglasses in videos like this — it…
-
Copywriting & Direct-Marketing Videos: "Ask me, baby" video series coming back!
Next week, I’ll be bringing back the “Ask me, Baby” video q & a series I used to run. I stopped back in September of 2009, but we’re going to start it back up, next week. The title is basically my response to people saying, “Craig, I have a question for you.” So now, here’s…
-
e-mail marketing tips: A simple way to reduce risk that has nothing to do with guaranteeing ANYthing
Unless you’ve been living under a rock, then you know one of the most important things you can do to eliminate any risk associated with your purchase, is to offer very solid, very believable, completely unconditional guarantees. After all, if someone’s unsure of you, or your ability to deliver and make good on your promises…
-
Small Business Marketing: 3 things your buyers are worrying about most – you'd better know 'em
Anxiety. I’m sure you’ll agree, anxiety is one of the most powerful distractions in your life. It lowers your productivity… raises your stress levels… and prevents you from focusing on things. True? Absolutely. From a buyer’s perspective, anxiety also prevents you from being able to make any kind of rational buying decisions about purchases you…
-
Small Business Marketing: Important news for type 'A' personalities only
For type ‘A’ personalities only Twenty years ago I never believed I’d be saying what I’m about to tell you. And that is, there are some serious benefits to aging. One of the most important benefit has been slowing down. Not slowing down because you can no longer go as fast as you used to…
-
e-mail marketing: What the gov't shut-down can do for you
I’ve been kind of quiet this week, what with the government about to shut down and all. If you listen to the media (and everyone knows what the media says always comes true – just like your dreams always come true)… then you’re already fully aware of the impact this is going to have on…
-
2-minute video clip from 2003 w/ Gary Halbert (back when I had hair!)
It’s absolutely miserable out here today – we had something resembling a mini-tornado earlier this morning, and I’ve got tons of cypress moss all over my deck, I need to clean up. In fact, the wind was so strong, it even pushed over one of the PVC chairs I have on my dock — and…
-
Small Business Marketing: How to write winning headlines in ANY business, and for ANY one (formula inside)
Most people make a really big deal over writing headlines. Now don’t get me wrong – headlines are incredibly important. If you don’t have a VERY compelling headline that makes people stop and think… it doesn’t matter if you’re GIVING stuff away – no one’s going to read the rest of your comments. But what…
-
Try Seductive Selling, Free: only 1 day left: more leads, less hassles (and less than 24 hours remain)
ONE day left to take your free test-drive of the Seductive Selling Newsletter, and this month’s issue is PACKED with great stuff! – MOST IMPORTANT lesson this month: Bottom of page two – shows you why nearly ALL lead generation attempts don’t work, and what to do instead. This issue also includes 7 unique LIVE…
-
Small Business Marketing: The one question no one asks, but you'd better answer
Unless you’re selling water in the desert, there’s one question everyone who’s reading your sales letters wants to know. They want to know why they should buy this stuff from YOU. In other words, what makes YOU different from the next guy selling this… or from the guy your prospect just heard from, right before…
-
Small Business Marketing: 5 MORE order form common mistakes
Got some GREAT feedback on the post on order forms the other day (see it here), so I wanted to run a follow-up post, to share some more common mistakes people make, related to your order form. 1. Give multiple options to order from. Regardless whether your order form is online or offline, give people…
-
Small Business Marketing: 5 Mistakes you're making on your order forms
The lion’s share of our orders come in online. However, I happened to check my P.O. box recently, and discovered a couple of orders in the mail during the last few days. This got me thinking about order forms in general… With rare exception, I always give people the option of ordering both online and…
-
Small Business Marketing: 7 Banners most sales letters are missing
In Chapter 23 of How To Make Maximum Money With Minimum Customers, I spend 50 pages going through the 12 components of a sales letter, in detail. But for some of your readers — those people who either don’t have the time or the desire to read through your sales letters — you also need…
-
Have you been bullied by someone?
Interesting clip here. If you have children, of if you’ve ever been bullied by someone… it will no doubt, produce a reaction. After you watch the clip, feel free to leave any comments you might have about it below. Ohh baby, baby… it’s a wild world. Craig
-
Small business marketing: Why you no longer have the powers you once had and 3 ways to get 'em back
It always amazes me how some people write their sales messages. They act like their audience is just sitting there holding their breath, waiting to hear from them. And then, they just tell them about what they’re selling… and that’s it. I’m sorry, but this isn’t the selling formula for success. You see, talking to…
-
New vacation photos inside
I’m still catching up from being out of town last week, in New York City. So I figured, today I’ll post some photos of our vacation. Tomorrow I’ll be back with our regularly scheduled programming… Now go sell something, Craig Garber P.S. Discover How To Make Maximum Money With Minimum Customers That’s it for now,…
-
Small Business Marketing: New Free Report and other exciting minutiae
I’m off for a long weekend, but in the meanwhile, just a couple of quick housekeeping items: 1. We just restructured our products page, because… well, because we have a lot of products and it’s kind of confusing. Check it out and let me know what you think. 2. If you haven’t yet downloaded the…