Category: Direct Response Marketing
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Writing Sales Letters: Major changes starting now, and how to sell old and unusual stuff
First some administrative stuff. Next year I’m making a number of changes in my business. One of the things that will be changing is I will be doing a lot fewer copywriting critiques. So if you’ve been considering getting one of those powerful 7-Step Detailed Sales Copy Overhauls, book it now, because after Friday, December…
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HUGE 50% Off Cyber Monday Sale – Next 3 Days ONLY:
This one’s HUGE and it’s NEVER happened before, so tell all your friends. For the next 3 Days ONLY, all my products (and some consulting services as well) are on sale, HALF off. Simply enter “Cyber50” as the code in your shopping cart Payment plans are also still available – also now at half-off. The…
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Direct-Response Copywriting & Marketing Strategies: Heads up for SERIOUS 50% Off Cyber Monday sale
Just a quick reminder that starting on Cyber Monday, and running for 3 days ONLY, you can get virtually ANY of my Products listed here, for a whopping 50% off. This is good on any kind of product or consulting, except: 1. Seductive Selling Newsletter Current trial (back-issue bundles WILL be on sale) 2. Mastermind…
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Writing Sales Letters – 2 Questions NOT to ask in a sales letter:
If you own my Keepin’ It Real Copywriting Workshop, then you already know the value of questions, when you’re selling in print. But just like there are GOOD questions to ask… there are also really BAD questions to ask, as well. *** 42, 5-star book ratings on the amazon.com direct response best-seller list *** For…
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Happy Halloween – last day to get your hands on this:
Today’s THE last day to take your free test-drive of the Seductive Selling Newsletter, without obligation to do anything else. Here’s what you’re missing: * On this month’s Audio Success CD, you’ll discover how one entrepreneur transformed his entire life by knocking off about 40 stubborn pounds of fat – and what he learned in…
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Direct-Response Marketing True Story: Guess what was missing?
Digital sales of my book are now almost as high as actual hard copies on amazon. (41, 5-star book ratings doesn’t hurt, either!) *** Sunday, it was absolutely gorgeous out. My wife and I went downtown to an open air festival here in Tampa, like we do on many Sundays in the fall. It was…
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How to write a sales letter: 3 Costly mistakes when asking for the order
Update: it’s interesting that digital sales of my book are now almost as high as actual hard copies on amazon. I am astounded how many people read digitally. (And hey, 41, 5-star ratings doesn’t hurt, either!) *** There’s a ton of reasons why people won’t buy. But there are a few specific mistakes I’m constantly…
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Emotional direct-response marketing: Little white lies – actual story
About six weeks ago, a guy I know called and left a message on my business line. He said he wanted to get together with me for coffee. Now I don’t know this guy too well, and so typically, when you get a call like this, it means the guy wants something from you. Right?…
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Last day to get this Free report and audio
Today’s the last day to get your hands on “How To Start At ZERO… And Launch A Money-Making Empire” Inside this report, you’ll discover: * How to boost your conversions by 268% (on page 2). And I don’t know about you, but most people would KISS THE GROUND for a 268% bump in gross sales!…
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Emotional direct-response marketing: Human nature on display
Before I get into today’s tip… after you read this, please don’t send me a rush of e-mails about how I’m obnoxious or high on my horse. Because if that’s all you get out of this, then you’re missing the point. This post has nothing to do with my attitude, it has to do with…
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New free report and audio: How To Start At Zero… And Launch A Money-Making Empire
I just finished this new free report, which includes the following case studies of how students of mine did the following: * How to boost your conversions from converting 1 in 4 prospects (25%), to… 2 out of 3 (67%) * How to get to the point in your business, where you’ve done so much,…
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Emotional Direct-Response Marketing Strategies – LAST day, NO exceptions:
This month’s Seductive Selling is an INCREDIBLE issue, but it’s only going to be available until midnight tomorrow. You can still take a 30-day free test-drive of it, so listen to what you’re missing: First of all, the Audio Success CD of the month is with one of my Mastermind members, and he gets VERY…
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Writing Sales Letters: 3 mistakes that make your readers IMMEDIATELY stop reading
Delay is the death of a sale. Even if you’re selling something face to face… if your prospect’s attention wanes… your sale is gone. You simply must keep the ball rolling, to get anywhere. And let’s face it, in print, this isn’t so easy to do. But here are three common mistakes I typically see…
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Small Business Marketing: The Law of Importance and how to Profit from it
My first foray into sales involved selling on the phone and face to face. I was a “headhunter” — a recruiter placing financial executives (controllers, CFO’s, CPA’s) into jobs, mostly in private industry. Most of the job involved telephone sales, and perhaps 15-20% of the job involved in-person sales. Then I got into commercial insurance.…
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How to write a sales letter: LIVE 6 minute video – How to write a 'free report'
Writing long-form sales letters and free reports present the biggest challenges for anyone who sells anything. On this short video, you’ll discover: * How a sales letter differs from a free report… * The most critical perspective you need to have when writing either… * The types of offers that pull stronger than any other……
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Writing Sales Letters: LIVE 6 minute video reveals the 5 most important things to split-test
On this 6-minute video, I reveal: * A SHOCKING secret about postcards… * The 5 Most critical items to split-test (and what to IGNORE when split-testing) * The most common trait of successful marketers (it’s NOT what you’re thinking) * And more! Here it is: Now go sell something, Craig Garber P.S. Discover how to…