Category: Direct Response Marketing
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Serendipity – The three questions that caused an immense shift in my business:
Please complete the survey below… and then, let the fun and games begin 🙂 Have a great weekend, Craig
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Emotional Direct-Response Marketing: What's your favorite brand name?
“It is far sweeter to escape, than to be merely free.” Andrew Corsello As you know, direct-response marketing is more results-driven trackable marketing that works NOW. Not brand-driven marketing where you try and get your brand “out there” somehow and let the brand do the selling for you. For entrepreneurs and small business-owners like the…
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How To Make Maximum Money With Minimum Customers – Thanks for voting… here's the winner:
“To do great important tasks, two things are necessary: a plan, and not quite enough time.” Anonymous Thanks a lot for voting on the new cover design for my book. You know, if there’s one thing I’ve learned in the last 12 years of being involved with direct-response marketing, it’s that “You are not your…
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Simple ad example inside – how to sell benefits over features:
“A journey of a thousand miles begins with a single step.” Chinese Proverb I saw this ad in MacWorld a few weeks ago, and I thought their message was pretty cool. Here’s the ad: What was cool about this ad, is… it’s a great example of selling benefits over features. The company sells all kinds…
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Craig Garber: All about… me
“Whether you think you can or think you can’t — you are right” Henry Ford We’ve been making a number of changes to our blog, and we still have more to go, but I’d love to get your input on this one, in particular. Check out my new “About Me” page and let me know…
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Positioning mistakes people make that come back to haunt you:
“No one can make you feel inferior without your consent.” Eleanor Roosevelt Today’s quote has a lot to do with “positioning.” Not many people talk about “positioning,” but it’s a critical component of how your marketplace perceives you. And the foundation of your positioning is 100% based on how you see yourself and how you…
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Business Strategy Consulting – About that Starbucks offer you received in your inbox yesterday:
Here’s some business strategy consulting anyone can use. And… this is gonna be good, so pay attention. There are a couple of different components that go into crafting an offer. And you need to consider both of them, because having one without the other is like having a brand new Corvette and a full tank…
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e-mail Marketing – "Quickie" e-mail marketing strategies that make a HUGE difference:
I’m sure you had this same experience over the last few days, where you got a slew of e-mails offering “Leap Year” sales. Offers like 29% off… Free Shipping… and just “general” sale pieces. Couple of comments on these sales: 1. When you’re offering sales… make sure your sale offering is understandable. “Save 29%” is…
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Lead Generation Marketing – Use any of these three strategies immediately, to reactivate your old customers:
I was in meetings pretty much all last week – so now it’s time to get re-activated. And in fact, that’s exactly what we’re going to talk about today – “re-activating” your old customers. Because this is a fairly easy way to generate some relatively “new” business. Unless you’re selling life-event products and services —…
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Small Business Marketing: Big breakthrough solutions most people miss
Today I want to talk to you about something incredibly important. It’s a very basic concept that virtually everyone (including myself, at times) overlooks. So to make sure you don’t overlook this, ever again… I’m going to give you the genesis of this concept. And I think, once you see the almost ridiculous simplicity of…
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Direct-Marketing Strategies: 3 Crippling sales mistakes
Over the last few days I had the opportunity to deal with a few different vendors, while I was in the middle of purchasing a couple of different services — both business and personal. I was amazed how many simple things these vendors screwed up and got wrong. Wrong for the customer — and wrong…
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Direct-Marketing Strategies: 3 Ways to make your offers even MORE irresistible
There’s nothing more compelling — nothing more likely to get your prospects to buy — than an irresistible offer. So, here are three simple ways you can make ANY offer more irresistible. 1. Offer something NOW. Many sales are made online, and often… these goods and services have to be shipped out to you, or…
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Business Sales Strategies: 31 down, 69 to go – 17+ hours total
On January 3rd, I published this post on my blog: “But now… it’s back to reality. It’s the New Year and we’re all busy cranking up our little machines once again, right? You bet. For me, maybe this is unusual, but my goals aren’t business related. And here’s why: I’ve found, when I’m in shape…
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Direct-Response Marketing: What parents know (and don't know) about selling, that you don't
Last week I was reviewing a web site for a client. The site had a number of problems with it, but the biggest problem was that the client would never ever, ever make any money with it. Why? The answer is simple: there was no call to action. The website was, in a sense, nothing…
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Direct Marketing Strategies: 3 Ways to leverage numbers and pricing
Interesting article about pricing, over on truthdive.com A couple of professors out of Virginia Tech recently did some studies about how consumers react to prices. And it turns out, HOW you present things is FAR more important than WHAT you are presenting. Which should be no surprise to anyone who’s had even a little bit…
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Sales Strategy Consulting: Do you sell face to face, over the phone, or to groups?
If you sell face to face, in person… over the phones, or by speaking in front of groups… then what I’m about to tell you, will eliminate over 90% of the anxiety you’re feeling, when it comes to selling. It’s a very simple thing, and yet… for some strange reason, people have a hard time…
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Emotional Direct-Response Marketing: How to sell what you regret
Weird way people behave sometimes, especially when it comes to opportunity. People have a natural inclination to avoid discomfort, and to avoid loss. And this inclination is far more inherent, than the desire to make gains. In other words, we’re very primal in some ways. Our instinct to protect what’s ours — like arms clasping…
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Direct-Response Marketing: NEW – The Private Sale: this works VERY well
Here’s a really cool idea. I found it over the holidays when I was going through some old study books of mine, and I wanted to pass it along to you, because it’s an easy way to pick up a few bucks. It’s called “The Private Sale,” and frankly, even a rube like me can…
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Copywriting – FINAL: Last day to save $600 off sales copy review
FINAL reminder that today is the last day to order a 7-Step Detailed Sales Copy Review, before the price goes up. Tomorrow the price goes up by $600, and right now, you can also make two payments if you want. My time is getting tighter and tighter with all the permanent projects I’m getting involved…