Category: Direct Response Marketing

So last weekend I went up to Orlando for a few days of R & R with my wife and daughter. One of my sons joined us for one night, but my sons are old enough now that they’ve got lots of recreational and social activities (and girls) they are involved with, so as you…

If you were awake, then you noticed last week I did not send out too many e-mails. A few folks were wondering if anything happened to me, and the answer is “No.” I am, in fact, very alive and well and full of piss and vinegar. I was simply slammed with work and had lots…

I just finished writing this month’s Seductive Selling Newsletter and sent it off to the printers, and it’s a real doozy. It’s called “The Pissed Off” issue, and believe me, you do NOT want to miss it. Here’s what Kevin Saffari, from Irvine, California had to say about last month’s issue: “Tell Craig I did…

Selling in print ISN’T easy, not by a long-shot. One of the biggest problems I constantly see when I am doing critiques – http://www.kingofcopy.com/salescopyreview — is that lots of folks spend tons of time trying to convince their prospects why they should buy their product. Yesterday, I read — I kid you not — a…

As you all know, this is a weird day, 9/11. There’s probably not a person reading this who doesn’t remember where they were on 9/11/01. And I for one, sure hope we get the hell out of Iraq and the Middle East, soon. But today I don’t want to dwell on things like this. I…

So it was George’s last day on the job as a postman, after nearly 40 years of delivering mail through all kinds of weather to the same neighborhood. When he arrived at the first house on his route, George was greeted by the whole family that lived there. They congratulated him and sent him on…

I meet a lot of people who are stumped for ideas. If you are one of them, then maybe this will help you. Here are a couple of new business ideas I recently stumbled across, that are nothing more than combinations of existing ideas, and even that is probably making things FAR more complicated than…

By now, school’s probably back in session no matter where you live, right? And many businesses realize this is a great chance to capitalize on some serious selling. Remember — in life, perception is reality, and so lots of companies are trying (and in many cases, STRETCHING) to tie what they’re pimping to the “back…

The amount of e-mails and faxes we get in here is staggering. But I recently received one e-mails that I thought you should know about: It was from Peter Kici — a loan officer out of Orlando, Floirda, and here’s what he had to say: “Hey Craig, First I just want to tell you the…

I get a lot of questions about this one. It’s something I’ve addressed many times, but admittedly, it’s confusing to say the least. So here goes… You know, one of the greatest headlines I’ve ever seen was in the form of a question. The question read, “Is This Food Dangerous To Your Health?” Why is…

Your decision to make almost EVERY purchase you will ever make for the rest of your life, is going to be based on some sort of an emotional reason. You may or may not justify your purchase later on with some sort of logical reasons, to validate your decision, but make no mistake about it,…

Last night I had some trouble sleeping. Around 12:45 I woke up and couldn’t get back to bed. Earlier in the day I’d seen a documentary on HBO (you can still watch it on HBO On Demand, if you have it) called Hitler’s Pawn. It was the story of an unusually talented track and field…

This is unbelievable. Testimonials are literally now starting to POUR in, about my new Lead Generation Explosion product, that takes you step-by-step through the creation of a marketing piece I wrote that generated a 42.7% response on the first mailing! Yesterday I received this one from a VERY seasoned marketer, Terry Wygal — not THAT…

From now on, on Fridays I’m going to try and offer you something that’s going to be more entertaining than anything else. After all, for as long as I can remember, ever since grade school, Friday’s had some kind of excitement and alluring enthusiasm about the upcoming weekend — even if you didn’t have anything…

Yesterday in the gym, lots of people doing cardio on the machines were riveted to the television screens. CNN was covering the stock market’s up-and-down ride. The headline scrolling across the screen was “Crisis or Correction?” And of course, they had a couple of different folks on the television who were on different sides of…

I’ve been watching The Bronx Is Burning On HBO, and this show is very tangible to me, since I was a 14 year old kid living and dying with the Yankees, during that summer of 1977. I remember the great blackout, and the crazy Son Of Sam killer, vividly — as if it was just…

Hey, before I get going, make SURE you check out the new Bourne Ultimatum movie. I saw it this weekend with my wife and my sons and it was AWESOME. An absolute thrill-a-minute, and like me… the movie was on “10” for the entire length of the film. Matt Damon is AWESOME in it. Now…

It’s late as I’m posting this one — for die hard fans only: Now go sell something, Craig

It’s Friday, and I’m taking the day — and the weekend, off — so I’ll be brief and to the point, with just a few announcements. I’ll be fishing and hanging out with my kids, enjoying them before school starts next week. (And then enjoying that they’re in school next week as well!) For starters,…

You know, it’s a curious thing. The more moving parts people identify about a sales letter, the more things they have to obsess over. For instance, one thing I get asked all the time, is whether or not the font size and style really matters. After all, if you’re going to read, you’re going to…