Category: Direct Response Marketing

There are lots of reasons people are uncomfortable with getting old (or maybe I should say getting “older”.) Some of us are concerned about not having good health. The thought of being held hostage by your own body definitely is very disturbing. Others are concerned about losing friends and family and ending up alone, and…

Boy I know the subject line of today’s tip sounds somewhat morose, but it’s not. And I also know it took courage for you to open this e-mail, simply because the subject line IS somewhat intimidating. Well, kudos to you for being courageous — I’m going to do my darndest to make it worth your…

I gotta be honest here — I never in a million years thought I’d be discussing, let alone quoting Rachael Ray, but you know, in life.. there’s a first time for everything I guess. Rachael Ray has her own syndicated talk show, she hosts two other programs on the Food Network, just stopped hosting two…

Earlier this week 1,200 people got together out in Phoenix, Arizona, to attend the 97th annual conference of the Association of National Advertisers. Now before I tell you more of this story, stop for a moment and consider just how powerful that last sentence is. What a stronghold advertising has here in America! I mean,…

In spite of my gruff exterior, there really aren’t too many things that get me irritated. Reason being, about 15 years ago I was in a client’s office one day and I noticed a plaque hanging on his wall. He was a recovering alcoholic and the plaque had part of The Serenity Prayer inscribed on…

A long time ago when I was in elementary school, I had a weird experience that I still remember to this day. I’d been out sick from school one day, and the following day when I returned, when I walked into the room, many of the students were running around in a panic, while others…

My computer guy told me he just finished posting up another live interview I did with one of my clients. If you’ve been unsure about ordering one of my products or about getting involved with one of my coaching groups, then this interview may clear a few things up for you, or answer some questions…

Here’s something interesting: Down in South Beach in Miami, there are now vending machines for your pets. While you’re out strolling down the boardwalk melting into the sidewalk, you can grab a chew toy for your dog or some catnip for your cat, and even some Vaseline for your gerbils (just kidding about the Vaseline).…

Muhammad Ali was one of boxing’s most flamboyant and skilled athletes ever. His talent in the ring was also matched by his talent outside the ring, especially his ability to draw attention to himself by being outrageous and boastful, and by creating the Ali “character,” who was certainly larger than life, and larger than the…

A few mornings ago I was listening to two guys pissing and moaning while I was working out at the gym. I usually have my headphones on and am pretty oblivious to all this kind of stuff, but these two guys were in classic “preacher” mode and so I turned the volume down on my…

You know how all these success gurus and industry leaders tell you to write down your goals? And that if you don’t write them down you won’t be a success? Well, I’m not one of them. I don’t write down my goals. I do write down action steps of things I need to do, and…

Erik Johnson, from Newark, California, has been a long-time offline newsletter subscriber of mine, and he also owns all my information products. Erik recently sent me this note: “Craig I was just watching CNBC’s “High Net Worth” and they were interviewing Sheldon Adelson (Forbes 3rd Richest Man in the World for 2007). When Sheldon Adelson…

Here’s what happens when you’re able to tap into a huge nerve of your prospects, and develop a devoted and compliant following. Back in 1968, Dr. Kenneth Cooper wrote a book called Aerobics, that would forever change the lifestyle — and life-span — of the population of the world. (Think for a moment, how many…

Ever wonder why newspapers sell? Or why people will listen to the nightly news over and over again, even when they somehow “sense” that not everything being reported may be true? The answer to both of these questions is actually one and the same. Do you think you know what it is? O.K., pause for…

Just to let you know, today and tomorrow will be the LAST chance you have to get this month’s offline Seductive Selling Newsletter. Here’s what David Lowery, from Tampa, Florida is saying about this newsletter: “In terms of what could be improved??? I struggle with this since you are exceeding my expectations of value already.…

Today and tomorrow I’ll be out of pocket, so this is the last time you’ll hear from me until maybe this weekend, if not Monday. You see, today and tomorrow are days I’ve been looking forward to for quite some time. These are the two days my Mastermind group meets to discuss what’s been going…

A couple of months ago I saw the latest installment of The “Bourne” series with Matt Damon. This one was called Bourne Ultimatum, and as I mentioned a while ago, it was an excellent movie filled with intensity throughout. In fact, I can’t remember the last time I saw a movie where the entire time,…

I want to finish telling you the story about my vacation in Orlando last week, but before I do that, here’s something interesting. Oh, and just to re-state what I said the other day, I fully realize a few people reading this may be offended. But… if the truth is offensive to you, believe me,…

There’s one thing even the most timid person can do, that immediately increases your chances of persuading your prospects. That thing is, to tell them a story about yourself. Sounds too easy, right? But that’s it — that’s all you really need to do, and here’s why: People are inquisitive by nature, and even more…

On Monday I’ll finish my story about my trip to Orlando. I’ve been getting a lot of positive feedback about the “lighter” e-mails on Friday so we’ll stick with these for a while. Here’s today’s story: An attractive young lady from New York City was so depressed she made up her mind to end her…