Category: Direct Response Marketing

First, a quick announcement: My products page has been cleaned up and organized. It is much easier to navigate and it’s now categorized. You can see it for yourself, right here: http://www.kingofcopy.com/products/ And now on to today’s tip: I have piles of papers all over the house. Magazines, books, letters, hundreds of pages and pages…

May sound silly, but when you know what you’re talking about, you will actually write much better and have much more to say. I have been reminded of this frequently lately, as I am almost finished with my Seductive Selling® book. If I tried to cover every single Seductive Selling® strategy I could think of,…

Regardless of where you live and what you do, everyone wants money. It doesn’t even matter what age you are. My kids, who are now 17, 15, and 7, have all wanted money since they were little. But if everyone wants it so badly, then why is it so few people ever find it? Why…

The other day I asked the question, “When is enough?” If you remember, we were talking about the research involved in writing your marketing material. Here’s a simple formula to use, to determine when you’ve done enough research. One, do you know your prospect? Most people mistakenly only focus on the product or service they…

I just wanted to let you know my monthly Seductive Selling Coaching Call will be taking place tomorrow afternoon at 2pm Eastern time, and this month’s call will be on “Multiple Ways Of Using Scarcity To Rapidly Escalate Your Selling Process” On this call we’ll be discussing how to use scarcity in a variety of…

Before the end of last year, I mentioned I would be restructuring some of my programs and products, and so this is the first announcement on these restructurings. The cost of my Mavericks Coaching program has gone down to $299 a month, from $347 a month. This is a monthly group coaching program, where you…

Here’s a little story about a very bright and creative man named William Bernbach: During the 1960’s and 1970’s William Bernbach was very instrumental in a number of the biggest ad most well-known creative breakthroughs in American advertising. He was one of the three founders of Doyle Dane Bernbach (which is still one of the…

Here’s a very critical problem-solver that if you remember it, and if you use it wisely, will make you more money than you believed possible. In fact, this may be one of the most important tips I’ve EVER given out — and it’s very straight forward. Regardless of what you do, the smartest marketing ploy…

Well, it’s 2008 and we’re off to the races, once again. Happy New Year, merry credit cards, and welcome to whereever you are. Let’s make this a year for you to remember, O.K.? Good, here we go… One of my favorite places in the world is Las Vegas. And although I’m not a gambler, I…

I’m still on a bit of a holiday hiatus, but I did want to take a quick minute to send you my warmest wishes for a very happy, exciting and prosperous 2008. I created this card, just for you — check it out now: http://tinyurl.com/yw7t5j Now go sell something, Craig Garber P.S. My daily tips…

If you want to make more money without changing anything you’re doing, then today’s message is the most important one you read this year! The fastest way to turbo-charge your business is to come up with the answer to this one question: “Who can you sell to for a higher price?” Meaning, what marketplace will…

Just a very sincere and warm wish for you and your family to enjoy the happiest of holidays this year. May you be surrounded by the ones you love, and may your dysfunctional family gatherings not make you too insane. All the best, Craig Garber ===If you enjoyed this, feel free to pass it on…

Just to let you know, you probably aren’t going to be hearing too much from me between now and January 7th — I’m winding down the year, and what a very busy year it’s been. After the first of the New Year, I’ll be making a few changes in my business, and in some of…

Tomorrow I will be hosting the final Seductive Selling Coaching Call for 2007, and I will be spilling the beans about the biggest lessons I’ve learned this year, and some of the bigger mistakes I’ve seen made (and many of them will surprise you, for sure). If you’d like to join me on this call,…

The other day we talked about getting paid up-front, and how critical this philosophy has been to the success of many businesses, specifically H. Wayne Huizenga, the founder of Blockbuster Entertainment, AutoNation, and Waste Management. But the thing is, when you put your mind to it (or should I say “if” you put your mind…

Tonight I will be hosting the LIVE four-hour question and answer teleseminar. I will personally work on your business and help you create and refine new and existing lead generation strategies, as well as developing specific steps so you can execute these strategies. The call will be from 6pm until 10pm Eastern time. There are…

For 16 years I lived just outside of Fort Lauderdale, in a town called Plantation. And one of the most famous businessmen to come out of Fort Lauderdale in recent times, is a man of Dutch descent named H. Wayne Huizenga. Through aggressive business practices, and an obsessive work ethic, Wayne Huizenga has amassed a…

Most people foolishly rely on conventional wisdom whenever they can. Why? Because it’s “safe.” At least… in theory it’s safe. But in reality, what’s meant by safe, isn’t always “safe.” It all depends on what your goals are. For instance, if you or someone you love is really sick, conventional wisdom and standard medical protocall…

Would you rather have a ten-course meal prepared by the chef who boils hot dogs at Nathan’s Famous Restaurant out in Coney Island, or… a three-course meal prepared by the same chef who runs the kitchen at Smith & Wollensky’s steak house on Park Avenue in New York City? Chances are good, you want the…

Just got back in from the Big Apple late last night, and what a great vacation away! It snowed on our last day — not enough to be a weather problem — but enough to enjoy all the winter and holiday spirit New York City has to offer this time of the year. I’ll have…