Category: Direct Response Marketing

About a week ago, I posted this notice, and since there was such an incredible response, I wanted to make open it up one more time for those folks who missed out thefirst time around. These are probably gifts you’ll want to share with your friends, so feel free to forward this email. Before I…

My daughter and one of my sons both have birthdays in March. Here’s a piece I wrote a couple of years ago that’s one of my favorites, about my daughter. Let me know what you think of it: I love putting my daughter to bed. It’s one of the few times I can disconnect and…

In addition to being one of the costliest and most damaging political falls from grace in the history of New York politics, the news about Elliott Spitzer contains tons of marketing and business lessons as well, so let’s dig in, right now: One. Spitzer’s entire platform was built on “ethics.” He chased down lots of…

Final notice on this: I’m out of town at the publishing business conference and expo up here in New York City, where it’s been pretty darn windy and cold. Today’s the last day you can qualify to participate on the free open telephone workshop I’ll be hosting on Thursday night, March 20th at 7pm Eastern…

Check this out, it’s a true story. A while ago I met with a doctor — a plastic surgeon. The meeting had nothing to do with business, or with plastic surgery. It was a completely off-topic meeting between acquaintances. Frankly, this guy was brilliant, and I don’t say that about a lot of people. Not…

At the heart of every great sales letter is a great offer. And at the heart of every great offer, is a sweet tasty promise your prospect believes you can deliver on. Without an offer, you sell nothing. This is why most business cards are absolutely worthless — they give you a phone number, a…

Yesterday I interviewed Steven Pressfield, for my April Audio Success CD Interview of the month. Steve’s the best-selling author of the book The War Of Art, and this was one of the best interviews I’ve ever done. He’s a great guy with a number of very incisive and genuine messages. We had a very candid…

So I was rummaging through my drawers (no, not the ones under my pants, the ones under my desk) the other day and I stumbled across an article called “Top 10 Marketing And Advertising Ideas In 2006.” Let’s take a look at a few of them, and see if they actually were “top” ideas. Ready?…

Check this out: People magazine’s about to pay Jennifer Lopez and Mark Anthony somewhere between $4 and $6 Million bucks, for the exclusive right to the first photos of their newborn twins. That’s more money than some of J-Lo’s lesser performing movies have brought in — holy momma! But what about ROI — do you…

I’ll be hosting a fre.e workshop at the Centre Club on March 6th from 4:30 to 6:30 pm, called “Double Your Business And Triple Your Prof-its In 90 Days” and you can register for it right here:http://www.kingofcopy.com/tampa This is not a social hour, it’s an opportunity for you to discover how to overcome the entrepreneur…

Today I’ve Got A Bunch Of Gifts For You! These are probably gifts you’ll want to share with your friends, so feel free to forward this email. Before I get to the gifts, let me introduce you to a couple of guys I think you should know. I’m actually featured in their upcoming book, which…

Less than a dozen hours to get your hands on this month’s Seductive Selling Newsletter. In addition to getting a free 30-day test-drive of the newsletter itself, you’ll also receive 15 bonus gifts, all of them valuable — no “fluff” or “bulk” just for “bulk’s” sake. I’m all about content, and I always over-deliver. Here’s…

If you are one of the millions of people here in America who foolishly believe the big drug companies are interested in curing sicknesses and “healing” the public, dream on. Their vested interest is in addicting you to pharmaceuticals, to perpetuate a stream of income into their pockets until you are dead. In fact, my…

This is your last chance to sign up for tonight’s free teleseminar. If you have signed up for this call then you will be receiving instructions to download your handout later today, which you will need for the call. Listen, here’s the reality of life: when you take a plane flight, if you are carrying…

If you have a burning desire to eliminate self-sabotaging habits and behaviors from your life, and (finally) get your just desserts, then tomorrow night’s free teleseminar will be the most exciting and important call you will ever listen to! (You can sign up for the call right here: http://www.kingofcopy.com/ragstoriches ) I grew up in a…

Tomorrow is the last day you’ll be able to get your hands on this month’s Seductive Selling Newsletter. In addition to getting a free 30-day test-drive of the newsletter itself, you’ll also receive 15 bonus gifts, all of them valuable — no “fluff” or “bulk” just for “bulk’s” sake. I’m all about content, and I…

Join me on Thursday night, February 28th, as my good friend Jim Canale will be grilling me on the real story behind how I got the one break that allowed me to go from dead-broke and bankrupt, to living the life of my dreams. See, here’s the unspoken secret most people don’t understand. I didn’t…

Over the past couple of days we’ve been talking about an ad from John Caples book, Making Ads Pay. It’s the ad with the headline, “Give Me 5 Days And I’ll Give You A Magnetic Personality. Let Me Prove It — FREE!” Today we’re going to finish up this topic by looking at how the…

Wednesday, I mentioned the free teleseminar I am hosting next week, and I’m not sure if people are just starving for this kind of information, but reality is, over 2/3rds of the lines available for this teleseminar were snapped up almost immediately. In any case, if you haven’t yet registered for this event — in…

In yesterday’s e-mail we talked about the pulling power of this headline: “Give Me 5 Days And I’ll Give You A Magnetic Personality. Let Me Prove It — FREE!” Today we’re going to talk about the opening paragraph of this display ad, and tomorrow we’ll talk about the close, which I think is one of…