Category: Direct Response Marketing

Few quickies today. First, if you have time, go and either rent, or buy a movie called Rabbit-Proof Fence. It’s an incredibly heart-warming and inspiring story about three little girls battling against all odds, who wind up making a 1200 mile journey, on foot, just to get back to see their mothers. If you’re a…

We all get stuck in a rut from time to time. Sometimes you find yourself in a hole you wish you never started digging, circumstances overwhelming you with no easy way out. You may have wound up there because of some bad decision-making or unavoidable mistakes… sometimes you just don’t “know any other way”… and…

A few times a week, we get phone calls into the office, asking about my various coaching programs. Instead of answering these questions individually, tonight I’m hosting an open Q & A teleconference where I can answer all of them in a group setting. I am NOT pitching anything on this call. The entire purpose…

Just posted another great interview up, so have at it and dig straight in. This time it’s me grilling Jeff Troyer, one of the nicest guys out there, about how he puts client communication on “autopilot,” literally. Check it out, it’s the second one on the page at http://www.kingofcopy.com/media/interview. Just click on the pictures and…

Just found out I was featured in syndicated columnist Mildred Culp’s “WorkWise” column today in two major newspapers, along with a bunch of other smaller papers. Supposedly there’s a picture of me in the article as well, and if you have access to the Hartford Courant or the Dallas Morning News, it’ll be there in…

Lots of folks come to me asking for help with their copy. They need headlines, openings, closings, offers, hooks… you name it, they want it. But before you can do any of that, you’ve got to make sure the basics of what you’re selling has been handled correctly. Step one of this is to make…

Here’s some information about the I’ll be hosting next week. This isn’t a call for everyone. I won’t be selling anything, and the call will only be relevant to a few dozen people, if that. Here’s the deal: A few times a week, we get phone calls into the office, asking about my various coaching…

O.K., so let me point out a few features on my blog. First of all, you’ll notice the subhead for my blog says this information is only for the “intellectually adventurous.” So if you’ve been struggling with any of my information for a while now, and you had no idea why, this could very well…

Even though I’ll be out of town for the next few days, tomorrow I’ll have an unusual gift for you, so stay tuned. Today, I just wanted to remind you again, about the free teleseconference I’ll be having next week. This isn’t a call for everyone. I won’t be selling anything, and I won’t be…

As if coming up with a headline isn’t difficult enough, for most people, sitting down and trying to come up with an opening of a sales letter or display ad, is like trying to figure out which way is north, when you’re standing smack dab in the middle of the desert at high noon. I…

A few times a week, we get phone calls into the office here, asking about my various coaching programs. Instead of answering these questions individually, I’m going to have an open Q & A teleconference where I can answer all of them in a group setting. I am NOT pitching anything on this call. The…

There are only three more days left to get your hands on this month’s issue of my offline Seductive Selling Newsletter. Here’s what you’ll be missing if you ignore this: The REAL biggest problem any direct-marketer has, and how to overcome it! (Hint: it has absolutely NOTHING to do with selling your goods and services.)…

This is so brain-dead simple it’s not even funny. Yet, if you use this strategy you will increase your sales dramatically. Ready? O.K., here goes: Conventional wisdom says otherwise, but I will tell you flat-out, to ALWAYS present your biggest and best offer first. See, most people present their smallest offer first, and then they…

Time is like the personal debit card you own, only once your account is set up, there’s no upping it. Can’t ask for an extension, can’t get an increase, can’t fill it up with more cash, and there’s no refunds on it either. Once you debit it — even if it was for a “bad…

Seriously. Today’s the big launch day. Gravitational Marketing, the new book by my friends Jimmy Vee and Travis Miller, is not only an excellent read, it’s got a ton of low cost, highly effective yet easy to implement technique for attracting a steady stream of customers. I’m actually one of the experts featured in the…

Let’s face it, Monday’s suck, especially if you’ve had a great weekend immediately before. So today’s message is going to be short, sweet, and heartwarming — bringing you lots of education with a very entertaining bent. First, a number of people had lots of kind words for my son when they saw this article about…

Short and sweet today, but VERY important: My younger son Casey was recently the subject of an inspiring article in our local Tampa paper. If you’d like to check it out, you can find it right here: http://url-ok.com/946157 If you like the article, make sure you get a copy of this month’s Seductive Selling Newsletter,…

I recently posted a new interview to my site. It’s called “Unspoken Million-Dollar Marketing Secrets For Entrepreneurs!” and you can check it out right here: http://www.kingofcopy.com/media/interview There’s no charge for this — my gift to you because you are a subscriber of mine. The man interviewing me has made more money than most people could…

Most people take a shower the same way they drive to work in the morning: on autopilot. Taking a shower is one of those necessary things you have to do — but it’s so easy there really isn’t any brain-power involved, right? Maybe not. See, high-end faucet maker Grohe has apparently done a study on…

The problem with good writing is that the intensity and effectiveness of it is usually based on the intensity and effectiveness of the emotions you’re able to show your readers. And this doesn’t just apply to copywriters, it applies to everyone who writes. Reality is, you just can’t express nearly as much emotion in print,…