Category: Direct Response Marketing

One of the things you want to keep in mind when you’re writing, is clarity. I don’t mean grammatical clarity, that’s another issue, but what I mean is, visual and sensual clarity. And not sensual as in “horizontal bop” sensual, “sensual” as in appealing or being tangible by as many of your five senses (smell,…

Monday, I promised you I’d publish some of the better responses and comments I received about the e-mail I sent out that day, so here goes. First though, since I’ve had a number of new subscribers over the last few days, here’s the original e-mail I sent out on Monday: *** Why does life have…

I’ve received literally dozens of comments and ideas from yesterday’s e-mail, and tomorrow I’ll publish some of the better ones. Today, however, I want to tell you a story about one of the first books on selling I ever read. Back in 1994, I was reading an article in my local regional business review newspaper.…

Why does life have to be so difficult? Why do people feel they just can’t come out and say what they mean — especially when they’re trying to sell something? For instance, the other day my younger son Casey and I, were in Smoothie King getting our usual chocolate shakes. Up on the counter where…

A few quick announcements today, to set you off towards an exciting and powerful weekend. First, I’ve just posted another killer interview up on my website. You can check it out, right here: http://kingofcopy.com/media/interview/gillogly It’s over one hour long and here’s just some of the nuggets you’re going to find inside: • The biggest shift…

It’s not often I ask for help, but I’m a little stuck with a couple of different projects I’m working on, and although this may be somewhat embarrassing, I DO need your help. In order to do this, I’ve created a survey with a few questions for you to answer. Here’s the thing though. This…

Today’s the last day to get your hands on this month’s issue of the Seductive Selling offline newsletter. Here’s what you’re missing out on: • 9 pages of marketing examples, critiques and re-writes!• Why the third time really IS a charm! (This one isn’t what you’re thinking, either.)• The biggest mistake people make when they…

Making yourself believable is one of the big overall objectives you should have when you’re writing copy. And you’re not going to be believable unless your copy is believable first. In reality, all the believability you need is in your research. I remember, the first long-form sales letter I wrote for the late Gary Halbert.…

A man I know spent years and years going from one dead-end job to the other, bouncing around like a tennis ball inside an empty box until he finally was able to buckle down and get serious. In fact, at one point in time, he was so broke, he was living out of his van.…

After years of working with hundreds of different clients, and frankly, after putting a good bit of effort into this on my own behalf, it’s become crystal clear that one of the things we all have to do to move forward, is forgive. Now forgiveness is a strange thing. See, there are two kinds of…

I’ve been hearing a lot of buzz about something called “Twitter.” Twitter’s like an instant blog that lets you record stream-of-consciousness rapid-fire random thoughts. I haven’t figured out how to use it as a selling tool yet, but if you’d like to check it out and follow me on twitter, go se my Twitter page…

I received a number of enthusiastic comments on my blog, about my last tip — which had to do with some technical copywriting issues — so let me spend some more time on pure sales copy dogma. (Oh, and this afternoon I’m going to have a quick bit about social networking, so if you’re interested…

When you’re selling something — especially in print — you’d better be smooth and you’d better make sure you’re giving everything you’ve got. Because you don’t usually get a second chance to make a first impression, and when you’re selling in print, this rule has even less flexibility. A big problem for most people in…

What a week this was. Busy as all get-out, I’ll be looking forward to this weekend — I’m overdue for some down-time. If you took advantage of the sale I was running this week, thanks. We appreciate your business and I’m looking forward to hearing about your experience with the system. Now let’s move onward……

Apparently, my blog has been getting so much traffic for people watching this hour-plus sales copy critique, several people have sent in e-mails saying the video is moving somewhat slowly. So to make things easier, I’ve also posted the video on my website at http://www.kingofcopy.com/media/video/critiques/sssystemsale/ And remember, come hell or high-water, at midnight tonight, the…

In response to the huge sale I was running on my Seductive Selling System, and the incredible offer I made, several people who were still on the edge of the fence, sent in e-mails wondering what the sales copy critiques inside the system, are like. I figured the best way to show you what they’re…

In response to the huge sale I’m running, and the incredible offer I’m making, a few people have sent in e-mails wondering what the sales copy critiques inside my Seductive Selling System are like. I figured the best way to show you what they’re like, is to put an actual full-blown critique up online. Even…

I’ve been receiving a lot of questions about my sale, which ends tomorrow night at 11:49pm, so I’ve put together a video that answers many of them. Here you go: If you have any other questions, make sure you either reply to today’s e-mail, or post them on my blog below — time’s running out…

In case you haven’t yet had a chance to check out the video I posted on my blog yesterday, that shows you this one-time chance to save $200 bucks on my Seductive Selling System, AND get 5 brand new bonuses worth (real value) more than the system itself, let me give you the quick, cliff…

Last Friday, I mentioned that I recently received some disturbing and somewhat embarrassing news. I spent the lion’s share of this past weekend sitting down with a pad and a few pens in front of me, trying to figure out how to handle this problem. It’s not like it’s an absurd or uncommon problem, it’s…