Category: Direct Response Marketing
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Why it’s harder to sell preventive products:
O.K. this is going to be my last “official” post of this year. I’ll be on next week for holiday wishes and maybe some other “fun” stuff, but nothing too heady. We’re closing down the Kingdom for work, until 2013… and I hope you’ll be doing something similar — and, sooner that later. Product selection,…
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25 Ways to write an order (response) form
Order forms are like good-night kisses after a first date. Set ’em up properly, and all that hard work you did in the sale, pays off in spades. Screw ’em up… and you get sent home with your tail wagging in between your legs. Now I’m NOT a big believer in the conventional wisdom that…
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2 more “Offbeat Ads” posted
I’ve posted a couple of unconventional new ads to the Offbeat Ads section of my blog. Check ’em out when you get a chance. Oh, and don’t worry – we’re going to have comments set up there pretty soon, so you can contribute your own two cents to these, or just ramble on about nothing…
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New blog live, and some cool stuff to look forward to:
I mentioned last week I was in the middle of changing my blog, and it’s live, right here and now. There are a few new things on the blog you’ll want to pay attention to, and I wanted to talk about them in today’s e-mail. For starters, I’m going to go back to posting almost…
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Maximum Money Club – Birthday gift for you:
Today I’m celebrating my 49th birthday and I’m going to be off the grid, relaxing. Hit the gym, breakfast with Anne, smoke a couple good cigars. Read, coffee outside (it’s beautiful here in Tampa right now), time with kids later on. I’ve also got something I’ve been working on for a while, I want to…
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facebook marketing: what NOT to do
Drew Olanoff from the nextweb.com, wrote a great piece on facebook marketing, that I wanted to share with you. Check it out: *********** Completely eliminates practically every business obstacle that’s in your way Take this simple 3-question quiz and see if you qualify *********** And by the way, you can find the original article here:…
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Lead Generation Marketing: Free teleseminar – 11 Most Common And Costly Lead Generation Mistakes
Pay attention, this takes place this Thursday night from 8-9:30PM Eastern Standard time. There are 3 things I can truly lay claim to: One, writing one of the best direct-marketing strategy books published in the last 75 years, How To Make Maximum Money With Minimum Customers. Two, marrying a woman much better looking than I…
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Direct-Marketing Strategies: Hooray, you found a market — now what's next?
I have to be honest about something — I had such a relaxing weekend, it was difficult getting started today. Plus, it’s the summer time and my daughter’s home from school — so it doesn’t feel like “work” mode, if you know what I mean. Well, better late than never — I’m finally up and…
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Lead Generation Marketing: 4 Things about acquiring new leads online
Some interesting data released by one of the larger ad networks, recently: *********** Free for existing customers and clients only (Including amazon book sales): http://kingofcopy.com/curious *********** Check it out, right here — who’s searching for what: http://searchengineland.com/yp-restaurants-remains-top-local-search-heading-medical-the-top-spending-ad-category-126699 Some interesting stats to take note of: 1. If you’re a restaurant, financial service, auto repair, real estate…
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Niche marketing: Pimples, new markets and how to pop – I mean tap – them
Before I get started, I’ll be launching my new Maximum Money Club soon, so pay attention, because only a limited number of people will be allowed into the club when it opens. And, it will NOT be open all the time — I’m thinking 6 times a year is what makes sense. Now let’s talk…
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Direct-Marketing Strategies: Generous, Successful Tampa Businessman Wants To Share The Wealth, And… He Wants To Share It With Every Entrepreneur Online!
Here’s a transcript of a pretty cool interview I recently did, over at ShoestringVenture.com Generous, Successful Tampa Businessman Wants To Share The Wealth, And… He Wants To Share It With Every Entrepreneur Online! A short authors bio : Craig Garber is a Lead Generation specialist and the author of “How To Make Maximum Money With…
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Copywriting tips: How to start writing a sales piece, when you don't know what to say
I’ve been selling in print for close to 13 years now, starting an online or offline sales letter, space ad, video sales letter, or any other kind of marketing media, comes almost as naturally for me as riding a bike does. I say almost, because when you’re speaking to people, you have different options to…
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Business Strategy Consulting – Read this, especially if you are a geek:
Great article I recently read by Harry Mylonadis in thenextweb.com: Last week, I was invited to join 3,000 delegates to what turned out to be the largest entrepreneurship conference in the world. The Global Entrepreneurship Congress 2012 took place in Liverpool, UK (a few words about Liverpool in a moment) and its speakers and panels…
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New Craig Garber workshop announced – register NOW
Details of my upcoming workshop, which is coming up right around the corner, are now out. You can listen here… Or read about it here. As you know, I RARELY have these, and when I do, it costs an arm and a leg to attend. And I am also about to enter into a niche…
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Direct-Marketing Strategies: Last day to get your hands on this: How to get money out of leads you can't convert
Today’s the last day to take your Free Trial of Seductive Selling, and get your hands on this month’s issue, PLUS all the bonus CDs, DVDs, and back-issues. Here’s what you’re missing: In this month’s “On My Nightstand Right Now” column: – A somewhat unusual “get in shape” book I’m putting through the paces –…
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Direct Response Marketing: Seriously?
Can you please explain to me, why advertising like this exists? Not only am I unsure why this exists, but what are they advertising and why on earth would someone EVER look at this and make ANY kind of buying decision? Please give me your thoughts below, in the comments section. Now go sell something,…
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Real Estate Marketing: Want to get in front of more sellers?
Highly-motivated sellers who will line up and practically BEG you to take their properties? If you do, simply go to this web page, right now: http://kingofcopy.com/realestateinvestor/ I’ll send you a copy of a webinar I recently recorded that’s shows you a VERY simple way of getting in front of a virtual unlimited number of sellers.…
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Real Estate Marketing – A post tax-day gift for any Real Estate Investors on my list:
Ever Wish You Could Get In Front Of More Sellers? Highly-motivated sellers who will line up and practically BEG you to take their properties? If so, simply go to this web page, right now. I’ll send you a copy of a webinar I recently recorded that’s shows you a VERY simple way of getting in…
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Direct Mail Copywriting – Instantly boosts your direct-mail response rates:
“I never hated a man enough to give him his diamonds back.” Zsa Zsa Gabor O.K., here’s a quick one for today. I’m rushing out of here to go and pick some blueberries, actually. I love eating blueberries — they’re one of the best things you can eat, health-wise… they taste great… and when you…
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New Direct-Marketing Workshop – This is NOT an April Fool's Joke:
“You can’t build a reputation on what you are going to do.” Henry Ford I’m going to be putting on a workshop very soon. It will be fun, affordable and as usual, I’m going to over-deliver with some great content. If you think you’ll want to attend, then please complete this Survey – it will…