Category: Direct Response Marketing

This message is for all the loan officers and mortgage brokers on my list who HAVEN’T registered for this call yet. It is an exact copy of the message I send out on Monday, in case you didn’t see it the first time. I have some exciting news for you — and as an LO,…

America is a very forgiving nation. We’ve forgiven Martha Stewart, Marv Albert, and Michael Miliken for their past indiscretions, and I’m pretty confident that in time, Eliot Spitzer, Bill Clinton, and Paris Hilton will be forgiven as well. Here’s the good thing about our society, and I’ve specifically heard this from many people I know…

I’m going to be all over the place today, so see if you can follow along with me here. Last night we took the kids to see the new Adam Sandler movie, “You Do Not Want To Mess With The Zohan.” It was funny as hell, as long as you like modern slap-stick provocative guy…

This message is for all the loan officers and mortgage brokers on my list who HAVEN’T signed up for this call yet. Now let’s move on, because I have some exciting news for you — and as an LO, I KNOW you haven’t had any of that in a good long while. So here goes:…

An exchange of value, that’s all it is. An offer is simply an proposition to exchange (presumably) cash, for something in return, of equal or greater perceived value. The problem is, human nature is such that people will basically look for any reason to get out of doing something, even if it’s good for them.…

One of the most common questions I get when people run into me at meetings or on teleseminars, goes something like this: “Craig, if your life depended on it, and you were down to your last $10,000 dollars (or something like that), what’s the most likely thing you’d do to make a bundle of cash?”…

Lifeless. That’s the biggest problem with most of the written material out there. And when you take a look at sales materials, especially sales letters… “lifeless” doesn’t even begin to describe the state of affairs of what’s going on. Here’s a very easy way to breathe some life — and some personality — into your…

It’s Monday, and I don’t know how the weather is where you live, but here in Tampa, it is HOT! Hot as in, you break a sweat when you’re walking your dogs even first thing in the morning, kind of hot. So no heavy lifting today. We’ll talk about something that probably puts a smile…

In a minute, I’m going to show you a fun, “on-the-fly” interview I did, with one of the members of my Mastermind meeting, Dustin Mathews, but before we get to that, I wanted to let you know this is the last day to grab the May issue of Seductive Selling. This is actually the biggest…

Today my older son, Nick is graduating from high school, so it’s probably a good time to talk about success, right? O.K., so let’s get to it. The other day I was listening to an interesting interview and the speaker was talking about, essentially, how you can lead a horse to water but you really…

Today and tomorrow I’m meeting with my mastermind group down here in Tampa, so I’ll be out of pocket until Friday after this. (If you want information on my Mastermind Group, go to http://www.kingofcopy.com/mastermind) O.K., so here’s a question someone asked me a while ago. They said, how do you use “pride” in copywriting? When…

It wasn’t a particularly good marriage, but it probably wasn’t a particularly bad marriage, either, as far as marriages go. What was horrible, was the insular box around it, preventing and any kind of personal growth and development, at least for me, anyway. And that’s why I ended it. Growth needs a catalyst, and most…

Warren Buffett (also known as the “Oracle of Omaha,” and no relation to Jimmy Buffett) is one of the wealthiest people in the world. With a net worth soaring over $60 Billion dollars (and yes, that’s Billion, with a “B”), he’s also one of the world’s sharpest investors, and his market and economic wisdom is…

If you like to sell, and even better yet — if your lifestyle depends solely on your ability to sell, then you’ll love the new interview I’ve just posted to my site. Here’s the deal: A while ago, Blair Singer, best-selling author of “SalesDogs” and “The ABCs of How To Build a Business Team That…

Tomorrow afternoon will be the second part of the “How To Maximize Your In.come In The Lucrative Information Business!” series. Last month, I covered: • How I got into this business. • The biggest and most typical problems people make BEFORE getting into this business. (They’re NOT what you think.) • Challenges, mistakes made and…

Remember those old photo booths they used to have at places like arcades and festivals? You know, you’d go inside and sit on a swivel chair you’d adjust for your height, so you can be eye-level with the camera, and then you’d sit and get blinded by the flash camera that took your photos. Remember…

Over the last few weeks, an enormous amount of subscribers have joined this list. I realize, when people join a new website in my category (copywriting and marketing strategies), it is VERY difficult to figure out who’s who and if the person’s list you joined, is even a real person. That’s one of the reasons…

Yesterday we talked about getting noticed, but getting noticed for the right reason, not the wrong reason. I got several comments about this, both posted on my blog and sent in here to the office. Many people were wondering about some different ways they could get noticed. One of the easiest ways is to sort…

Leo Burnett was the founder of the Chicago ad agency that ultimately became Leo Burnett Worldwide, one of the world’s biggest and oldest ad agencies. Burnett was personally responsible for creating some of the most well-known consumer branding campaigns, like the Jolly Green Giant… the Marlboro Man… Charlie The Tuna… Morris the Cat… and Tony…

First… if you are a mom, I want to wish you a belated Happy Mother’s Day. Being a parent, especially being a mom, is very difficult. You’re usually the one who holds the family together, and that’s not an easy thing to do, especially in today’s day and age. My best and warmest wishes to…