Category: Direct Response Marketing

First, if you want to be on the early announcement list to get your hands on my published book, sign up for the list right here: http://www.kingofcopy.com/ssbook — you’ll also get periodic announcements regarding where I’m at in the process. The book is done and just waiting for me to go over the edits made,…

I’m sick and tired of the way things are going in this country. And so I finally decided, “Craig, you’re either part of the problem… or, you’re part of the solution.” But now I’m not just part of the solution — I AM the solution! Check out this late-breaking news video here on my blog:…

Yesterday we talked about some of the strategies amazon.com uses, to create hundreds and thousands of sales, and so the remainder of this week we’ll go through them. Today we’ll talk about their constant communication — OR… their perceived constant communication. Amazon.com’s communication with their customers comes in a few different ways. For starters, you…

As you know, I run a Mastermind Group that meets here in Tampa, three times a year. One of the members of this group, is a 25 year old “kid” who’s just a really neat person. In a lot of ways, he reminds me of my younger son, Casey. Dustin is the kind of person…

There is no doubt in my mind that Amazon is one of the sharpest marketing companies on the planet. Here’s why: they are constantly innovating and creating new ways of doing things that not only get you to buy things, but they also get you to buy more often. Let’s take a look at some…

Last night, my son and I watched a DVD I’d ordered a few weeks ago called “1968.” It was a documentary hosted by Tom Brokaw, about the tumultuous late 1960’s, which culminated in the Chicago riots, the Tet Offensive in Vietnam, and deaths of Martin Luther King and Bobby Kennedy in 1968. There were two…

Last week we talked about a headline split-test a friend of mine was running. Today I want to show you how you can adapt good headlines to almost any business by using some simple common-sense “tweaks.” For example, one of the three headlines tested was “52 Ways To Win, Where Everybody Else Loses.” Headlines like…

Today is the last day to get your hands on this month’s issue of Seductive Selling. Over the last 60 days, our subscriber base has grown rapidly, and we now have readers in 12 different countries. This month’s issue packs a wallop — here’s just a small sampling of what’s inside: * Churchill once said,…

I was going to go over the formulaic headline strategies we talked about the other day, but I thought this might actually be more valuable to you. Last night, me and Mike Miget – an excellent marketing strategist who’s run a very successful mtg business for the last 16 years — put on a fre.e…

This is the subject line of an e-mail I recently received. Since I put my heart and soul into writing my Seductive Selling Newsletter (which is my offline monthly business and marketing newsletter that is read in 12 countries), I was curious to read the rest of this message, which went like this: “Craig, your…

Yesterday we talked about a split-test that a friend of mine ran. Here are the three headlines he used: 52 Ways To Win, Where Everybody Else Loses 52 Little Things That Make A Big Difference In Your Life 52 Thoughts To Change Your Life I literally received dozens of comments and thoughts posted to my…

So a close friend of mine recently ran a split-test on some headlines and his results were quite interesting. He was kind enough to share them with me, and even kinder to allow me to share them with you. Here are the three headlines: 52 Ways To Win, Where Everybody Else Loses 52 Little Things…

First, I want to thank you, if you were one of the many people who responded to my blog post on Monday about Father’s day. (You can read it here on my blog below, in case you missed it.) I got lots of feedback on this post — 90% of it was encouraging, and 10%…

Tomorrow we’ll get back to our regular tips, and I also want to thank you if you’ve been sitting patiently through these announcements for the teleseminar for loan officers and mortgage brokers. At 4:30 Eastern time we’ll be shutting down the registration page to sign up and participate on tonight’s call. It’s been nothing shy…

This is only for those LOs who HAVEN’T registered for this call yet. For those who have already signed up, you do NOT need to re-register. Tomorrow’s the big night! At this point in time we have 505 LO’s registered for this call. Some of the questions sent in are excellent, and the answers will…

This is only for those LOs who HAVEN’T registered for this call yet. You do NOT need to re-register. Unless you’ve either been in a coma for the last week, or unless you’re new to my list, then you already know about the HUGE free 3-hour teleseminar I’m putting on for Loan Officers and Mortgage…

Either I’ve been duped or something’s wrong here. Yesterday, as you know if you life here in the States, it was Father’s Day. In the morning I went to pick up my daughter who’d been at a sleep-over the night before. I was talking to the dad of the house, and he was terrified that…

This is only for those LOs who HAVEN’T registered for this call yet. You do NOT need to re-register if you’ve already done so. I’ve posted this message about the free 3-hour teleseminar I’m giving, for LO’s, a couple of times before, but let me tell you what’s going on now: While there isn’t any…

I was on the way down to the Key West, driving her white Ford Mustang, wondering where this adventure was going. The summer of 1993 had been a hot sweltering summer, exactly one year before Hurricane Andrew hit South Florida, and it also had been a year of transition for me. Just before we left,…

What makes optical illusions so interesting, isn’t that they cause people to make a mistake, it’s that they cause everyone to make the same mistake. And that’s what most marketing is like. You see someone else doing something, and so you think, “Let me try this. It must be working, since this fellow seems to…