Category: Direct Response Marketing

Outside of a 1-hour swim I took with my daughter in the lake last night, I’d spent probably 30 of the last 48 hours, holed up in my office working on a massive project. In fact, for the five days previous to that, I was probably working close to 12 plus hours every day on…

Hey, it’s Friday and I just got back from a few days of relaxing and vacationing out at St. Pete beach. It was my last chance to spend some time with my daughter before she starts school next week. Plus, the rest of this month is a big crunch month for me, work-wise. Here’s a…

Let me get right to the point: If you are a loan officer or a mortgage broker and you’re interested in earning more cash, then listen, and listen good. I recently posted some timely information you probably wantto get your hands on, and in addition, the information itself is a great example of the kinds…

Last week we talked about the subject line of today’s e-mail, which was a headline written by Bruce Barton, that ran for 7 years straight. The ad was for the Alexander Hamilton Institute, a 2-year correspondence course in business, and the question I asked was, “Why do you think this headline was so effective?” A…

Bruce Barton said that, not me. In case you don’t know who Barton is, he was the founder and second “B” in BBDO — Batten, Barton, Durstine & Osborn — one of the world’s oldest and largest advertising agencies. Barton also mentored John Caples, author of Tested Advertising Methods, and the lesser-known but equally good…

There are two schools of thought about strengths and weaknesses. One says, if you work on your weaknesses, you’ll be so complete, you’ll be unstoppable. The other says, work on your strengths and have someone else do the things you either don’t particularly enjoy or the things you’re simply not that good at. I will…

Last week, Anne was at the grocery store and she sent me a one-word text: “rambutan.” I sent her back a question mark because I had no clue what she meant. It sounded like some sort of a command in a foreign language. “Look it up.” Turns out, a rambutan is a tropical fruit. You…

No doubt, next to your headline, your offer determines almost 100% of the success of any promotion you are making — assuming you’re making the offer to the right people, that is. Nothing beats a sweet offer, period. The sweeter the offer, the harder it is to resist, and the more reasons you give your…

In my earlier e-mail, I forgot to mention about this month’s Audio Success CD interview, which you get with your Seductive Selling Newsletter. This month, I interview one of the members of my Mastermind group — an entrepreneur and owner of a very successful software company in Australia. A few years ago, this fellow was…

Today is the last day to get your hands on this month’s issue of Seductive Selling. Last month was a record month for us — we added more new subscribers than in any other month since we started publishing, almost 2 and a half years ago, and we now have readers in 12 different countries.…

I have the patience of a gnat. On a good day. On a bad day (and fortunately, there aren’t too many of them), I’m as patient as a starving grizzly bear. So being decisive comes very naturally to me, simply because the pain of waiting around is far greater than the pain of trying to…

When I was a kid, my family took one or two long trips to Florida — by car. We drove from The Bronx to Florida, and I loved it. It was my first time getting far out of the city, and it was interesting meeting people from new places. Funny but one of the first…

Almost every morning I get up somewhere between 6 and 7 o’clock. No matter how much I’d like to sleep in, for whatever reason, most of the time I’m upstairs in my office with a fresh cup of coffee at my desk just when the sun’s coming up. I live on a lake, literally. My…

One of the issues that’s constantly coming up in many of my coaching groups, is “money.” Not as in “making it” or “spending it,” but as in “deserving” it. After all, most people have been programmed or are somehow predisposed to think, “enough’s enough” when it comes to money — after all, why should you…

Here’s what I promised you about an hour ago: A couple of weeks ago, I introduced you to the 25 year-old wonderkid in my Mastermind Group — Dustin Mathews – who’s created several fool-proof ways of raising cash. Apparently, the online seminars and teleseminars Dustin has been putting on were incredibly effective. See, in less…

First, in about an hour I have a special update for you so pay close attention. O.K., so here we are with our fourth selling strategy, giving you some alternative ways to sell individual items. If you remember, this initially started when I came across this description of a single malt scotch I recently bought:…

Here we are with selling strategy number three, about selling individual items. We’re still in the process of trying to figure out ways to avoid “saying too much,” because this description about a single malt whiskey I recently bought, was FAR too wordy: “This is a toffee gold dram from a refill butt and is…

We’re still in the process of trying to figure out ways to avoid “saying too much.” Clearly, this description about a single malt whiskey, was FAR too wordy: “This is a toffee gold dram from a refill butt and is very mature for its age. The nose delivers pencil shavings, ripe fruit, nutmeg, flowers and…

Yesterday we talked about “saying too much.” Clearly, this description about a single malt whiskey, was FAR too wordy: “This is a toffee gold dram from a refill butt and is very mature for its age. The nose delivers pencil shavings, ripe fruit, nutmeg, flowers and orange toffee. At full strength, the taste was extremely…

There’s always been somewhat of a debate over whether long copy sells better than short copy. I can tell you now, the only people debating about this are the folks who can’t write long copy, because the rest of us have already proven to ourselves that long copy is far more effective. But once you’re…