Category: Direct Response Marketing

In case you didn’t get to participate in the “money test” I ran yesterday, you can still get in right here: http://www.kingofcopy.com/booksurvey If you who did participate, thank you, and I mean that, sincerely. The results and the market research are very interesting and I’ll publish them sometime next week, once I have more participants…

I’m close to releasing one of my books, and I have a few questions to ask you about it, first. Can you answer them and will your answers be the right ones? Find out, by answering this “money test” right here: http://www.kingofcopy.com/booksurvey Now go sell something, Craig Garber P.S. The answers will be released shortly.…

For thousands of years, mankind has progressed and developed, and overcome one objection after another… not through the application of hard work, but through the creation of fresh new ideas. But as you will see, what’s new is often not new at all. It’s just that what’s between your ears is truly the most powerful…

Do you know what the “pink elephant in the room” means? It’s a metaphor for “something uncomfortable” no one wants to talk about. So for example, lots of personal issues may fall under this category: marital infidelity, a recent stint in rehab, your kid’s arrest, someone’s critical illness or a death in the family. These…

I have a webinar to prepare for today, so I don’t have time to put together a daily missive. But… tomorrow I’m going to talk about something I haven’t mentioned here before. It’s something that’s looming in everybody’s mind. I was asked the other day why I haven’t talked about the recession, by someone in…

Monday we talked about using quizzes. There are a few ways I’ve used quizzes in my copy. One is, to introduce the quiz early on. This sets the authoritative tone early in your message, and it peaks your prospect’s curiosity. But what kinds of questions should you be asking? Good question, and it’s one I’m…

Everybody loves a challenge, right? Even if you’re a moron, when someone wants to test your mettle, it’s just human nature to want to rise up to the challenge. In fact, many entrepreneurs I know, have become wildly successful, simply because when they were younger, authority figures questioned their ability to succeed — and in…

The discussion around “Does long copy work?” is as old as the hills. The argument against long copy, of course, is that no one’s going to read that much. That people aren’t that patient, that no one has time for this nowadays… But here’s the thing. The same way people always have money for the…

Today and tomorrow I’m going to be locked into meetings with my Mastermind Group, here in Tampa. However, there are a few new things I have going on you may want to take advantage of, or at least know about: For starters, if you want to be on the advanced notification list for when either…

Last week we spent a lot of time talking about pricing, and I wanted to sort of wrap up this conversation with something you need to thin,k about whenever you’re unsure of things. Because really, pricing is more of a mental hiccup than anything else. You usually wind up doing mental sit-ups over this issue,…

Check this out. According to Kathryn Lindskoog, in her 1993 book, “Fakes, Frauds & Other Malarkey,” in 1935, no less than FIVE different American investors bought copies of da Vinci’s famous “Mona Lisa.” Each of them thought they’d somehow managed to get their dirty little hands on this masterpiece, which in reality, hangs in the…

Today I’m going to show you a formula you can use, that makes increasing your prices a no-brainer. In fact, this makes things so easy, if you’re the daring sort, you may go out and increase your prices by 50% or more, immediately. And the good thing is, in many cases, doing this allows you…

There are a lot of links in this e-mail, so read through everything and get what you need to get out of the information, first… and then go back and click on those links that are relevant to you. For many people, pricing is a serious issue. You’re concerned about charging (and making) too little……

When I consult with people, many times the reason they aren’t making money is because of some existing hangups about having money. Here are the three most common misconceptions I hear, along with some running commentary that might help you if you’ve ever had some of these thoughts yourself. One, rich people are greedy and…

Just a quick note to let you know I’ve updated the status of where I am with my books right here: http://www.kingofcopy.com/ssbook The two books are: * Seductive Selling, The NEW Rules Of Selling In Print: 27 Unconventional Ways To Make An Absolute KILLING In Business!” And… * The ABC’s Of Internet Marketing, How I…

Today is the last day to get your hands on this month’s Seductive Selling Newsletter. In addition to a very candid interview with Peter Thomson from the UK, an excellent marketer who sold his business for 4.2 million UK pounds (over $8.4 Million dollars) and retired at age 42, you’ll get: * An incredible example…

Most people have a stack of long-winded adjectives up their sleeve, and they use them liberally when they are crafting sales messages. For example, they describe a building as a “big, giant monolithic slab of concrete”… or they’ll call a field of poppies a “brightly-colored field of flowers.” They mistakenly assume that the like chocolate,…

Tomorrow is the last day to get your hands on this month’s Seductive Selling Newsletter. In addition to a very candid interview with Peter Thomson from the UK, an excellent marketer who sold his business for 4.2 million UK pounds (over $8.4 Million dollars) and retired at age 42, you’ll get: * An incredible example…

Yesterday’s e-mail bought a flood of positive comments into the office, thanks for that. Today I want to point out something you can easily to create curiosity and increase your pulling power. When you talk about something that somehow changed or can make you change from one situation to another… or something that uses contrasting…

The country’s a mess. We’re potentially in the middle of the most dangerous and devastating financial crisis we’ve ever seen before. Some of the largest and most venerable financial institutions on Wall Street have gone under, and many others have Stage 4 Cancer. Which means, in a case like this, it’s not a question of…