Category: Direct Response Marketing

If you’ve been sitting on the edge of the fence about whether or not to attend my Ad Writing Workshop, or when to register, then let this push you over the edge. There is still one final slot still left open for “dinner with me at Shula’s Steakhouse.” Not to mention, the early bird discount…

Did you know most lottery winners have absolutely none of the money left over, 5 years after they hit the jackpot? Know why this is? There are two reasons, actually. For starters, the overall demographic of people who play this game aren’t exactly the most financially responsible people in the world. By nature, they’re banking…

I’m writing this on the run. I have a client coming down to (now freezing cold) Tampa for a day of consulting, so I’ll be brief. Some announcements first, and then a heartwarming story. One, if you happen to know how I can get a hold of Michael Agovino, author of “The Bookmaker” (a really…

Nobody reads ads. People read what interests them, and sometimes it’s an ad. That’s why emotionally compelling copywriting, is “the Swiss Army knife” of selling. It is the single most important and most reliable skill you can count on, that generates the most amount of money for you, in the shortest amount of time. Take…

“Anne,” I asked my wife, as she bundled up her coat and scarf, preparing to go out into the cold, blustery New York City streets. “Whatever happened to that guy I used to work with — Robert White? You used to be friendly with his wife, remember?” “Craig, Bob White… is dead…” A shocking admission…

Several people have written in asking about my Emotional Copywriting Seminar And Ad Writing Workshop, which is being held down here in sunny Tampa in January. One fellow said, “Isn’t this just another copywriting workshop?” And the answer is, of course not. For starters, everyone who attends this small and intimate event, is walking out…

It’s funny how life works. Sometimes random and accidental events happen that cause dramatic changes in what would otherwise be a completely different outcome. Lines bisect when they are least likely to, and sometimes wonderful things come from them. Two stories, one famous, and one completely insignificant to anyone but me. One. The year was…

If you have wanted to attend my Emotional Copywriting And Ad Writing Workshop but couldn’t swing it, price-wise, then you’re in luck. Over the weekend, I changed the deal, and it is now much more affordable for everyone. I now DO fully expect to sell out each one of the remaining 22 seats. Check it…

Perhaps I should call this one, “Confessions of a lonely copywriter.” Here goes: The older people get, the more unlikely they are to get married. That’s because the more time they spend alone, the more time they’re used to being alone. Human nature is funny like that. Your habits dictate and permeate every aspect of…

Earlier this week we talked about headlines and some reliable formulas you can use to create them, if you’re in a bind. The second most important part of your ad, however, is your offer. Nothing beats an irresistible offer, and one of the most irresistible offers ever made is the BOGO. BOGO, of course, means…

Is it expensive? I don’t know. That really depends on you, I guess. It depends on whether you’re an information gatherer, or an information user. Here are just a few of the insights you’re getting at my Ad Writing Workshop: * You’ll get a detailed explanation, and multiple actual live examples of the 17 components…

Important lesson on positioning — it came up earlier this week in a meeting with one of my Mastermind Group members (for more info on this group head on over to http://www.kingofcopy.com/mastermind) When you have a “consulting meeting” with someone, and then you go and send them some kind of a “proposal” or a “bid…

Dead. Like it or not, that’s what you are, if you own a business and you can’t sell in print. Like it… or not… For the last three years, time and again, people have asked me to reveal the secret to my prolific copywriting success. And now at last, I am doing this in a…

Your headline is by far, the most important part of your ad, website, or sales letter. It’s important because you want to immediately attract the right people to buy whatever it is you’re selling… and it’s also important because you want to alienate the wrong people as well. And reality is, you’ve got about a…

I love celebrity chef and reality TV host Gordon Ramsay. He’s got balls the size of grapefruits and he isn’t afraid to just come out and say what needs to be said. After all, why build someone a clock when all they really want is to know what time it is? Who has time to…

First, a brief message to let you know that if you’re on the early announcement list for my January Ad Writing Workshop, my computer guy is working on putting up the information right now as we’re speaking. I didn’t finish the letter until late last night so it’s taken longer than expected, but you have…

A lot of the consulting work I do relates to helping my clients improve their communication with their prospects, and helping improve their sales pitch. One area that always gives people trouble, is the issue of humor and how to handle it. See, there’s a big difference between injecting personality into your marketing, and injecting…

As you probably know, last week I sent out a survey to my list, to get feedback on the upcoming title of my book. If you were one of the people who responded to that survey, I want to say a very sincere “Thank you” for taking the time out of your schedule to give…

I’m off to Orlando this weekend, for some fun with the family. Between Universal’s Halloween Horror Nights, Epcot’s Food & Wine Festival, and my 45th Birthday, this’ll be a good weekend. Anyway, today is the LAST DAY to get your hands on this month’s Seductive Selling Newsletter. In addition to Part 2 of a very…

Tomorrow’s the last day to get your hands on this month’s Seductive Selling Newsletter. In addition to Part 2 of a very candid interview with Peter Thomson from the UK, an excellent marketer who sold his business for 4.2 million UK pounds (over $8.4 Million dollars) and retired at age 42, you’ll discover: * What’s…