Category: Direct Response Marketing

  • Why angels? And why on top of Christmas trees?

    You haven’t heard from me for a few days because frankly,I’m taking some well-deserved time off. I’ll send out ane-mail later on this week, and maybe one or two early nextweek, but really, I’m in relaxation mode. Here’s an interesting story about how angels came to adornthe tops of Christmas trees. I promise you’ve never…

  • Why American Car Makers Suck

    Several things to look at today. It’s Friday and we’re going to take it nice and easy. The holidays are coming up over the next couple of weeks and everybody’s basically on “chill” mode. First, a hilarious photo an old friend of mine sent me. It’s a great snapshop of the American Auto Industry: Second,…

  • Webinar Replay Now Available, At Last!

    The replay of yesterday’s webinar, called “What Makes People Tick: How To Write Sales Letters And Ads That Make You A Small Fortune!” is now available. Before you watch it, however, I have a favor to ask of you. I just set up my facebook profile, and a friend of mine bet me I couldn’t…

  • Free Webinar Tomorrow: "What Makes People Tick: How To Write Effective Sales Letters That Make You A Small Fortune!"

    I’m jammed with coaching calls today, so here’s a quick reminder about tomorrow’s webinar, which is looking pretty exciting right now. I’ve finished putting all the content together for the event, and all I’ll say is make sure you have a pen and pad in front of you, because your head’s going to be spinning…

  • Curious memories from Dallas

    First, a brief reminder that if you are at all familiar with Twitter or you live in the Tampa Bay area, or you know someone in one of these two categories, then check out the 2-minute video called “What Sucks About Twitter,” at Now let’s roll… I happened to be in Walgreen’s last week, and…

  • How to breathe "life" into your copywriting.

    The more vivid you can make whatever it is you’re selling, the more people will buy. See, the more lifelike something is, the more someone can picture themself using and owning it. So for example, if you’re a wedding photographer, don’t sell the pictures, sell the memories. Sell the lifetime of joy and warmth husband…

  • Hello world!

    Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!

  • How To (Really) Make Money Using Twitter

    If you live in the Tampa Bay area, or if you are puzzled by Twitter, and you love to know how to finally make money with Twitter, then you must check out this brief, 2 minute video I created. Not only will you learn how to (really) make money using Twitter, but if you know…

  • Now you can listen to LIVE Success Stories!

    Quick update here. Lord knows I’m no technological genius, but thank goodness my tech people are a hell of a lot smarter than I am. Here’s the deal: In the upper right-hand corner of my website, you can now download specific success stories from many of my members. These are LIVE conversations where members too…

  • The story of the beautiful old woman by the bay.

    An elderly woman sat gently on the couch in the middle of her living room, overlooking the beautiful Nantucket bay. It was now, in her last hours, she was having one final connection with those she loved so much. On the one had, she was filled with sadness over all the memories and loved ones…

  • It's the biggest obstacle to getting people to buy (Another copywriting secret)

    “Work.” It’s one of the biggest obstacles that stands in the way of your sale and it gets in the way of prospects buying from you. Blind dumb inertia on the part of your prospects wins out every time, unless you deal with it in your copy. Assuming your prospect has your work ethic is…

  • How to make your prospects buy? The answer is simple.

    “Just tell ’em what they want to hear.” Here’s the deal: If you’re like most entrepreneurs I know, you probably spend incredible amounts of time trying to be the best at whatever it is you do. The time, effort, commitment and passion it takes to be the best, is absolutely overwhelming sometimes. Few people realize…

  • This pulled me out of the last recession.

    Today I’m buried writing this month’s Seductive Selling Newsletter, but I wanted to pass something along to you that helped me greatly back in 2000, the last time the stock market fell apart and the world’s economy went to Hell in a handbasket. I was very depressed at the time, and to say I was…

  • Here is the LAST TIME to save $1,000:

    Today is the last day to take advantage of early-bird registration and save $1,000 (yes, that’s ONE-THOUSAND Dollars) off admission to my Emotional Copywriting Seminar & Ad Writing Workshop. Keep the $1,000 and grab your seat right here: http://www.kingofcopy.com/adwriting This workshop isn’t like anything you’ve ever been to before. In fact, here are five reasons…

  • Where do million-dollar ideas come from?

    When it comes to developing a new idea or product, most people hit some sort of an invisible “wall” that stops them dead in their tracks, and washes defeat over even the strongest levels of enthusiasm before you can even get started. This happens simply because like love, you may be looking for inspiration in…

  • $30,000 in a brand new niche, and only 48 hours left to save $1,000: all this… and more!

    Just got back from Thanksgiving vacation away in the Big Apple. Watching the parade on television pales in comparison to seeing it live. The masses of spectators, the traffic, and the mammoth size of the floats, simply can’t be put into perspective on television. And the spirit of the crowd, as diverse as the colors…

  • Happy Thanksgiving

    Happy Thanksgiving from everyone here at kingofcopy.com Relax and enjoy yourself — you’ve earned it. All the best, always Craig Garber Comments? Leave them here on my blog — let me know what you’re thinking:

  • Unlike Vegas, what happens on Broadway…

    ***Only 6 days left to save $1,000 with the early-bird registration for my January Emotional Copywriting Seminar & Ad Writing Workshop, at http://www.kingofcopy.com/adwriting*** I’m off to the Big Apple to enjoy out the Thanksgiving Day parade and to take a much-needed vacation with my family. This is just a quick note to wish you and…

  • How to identify your blind spots: 3 easy ways (not painful)

    ***Only 7 days left to save $1,000 with the early-bird registration for my January Emotional Copywriting Seminar & Ad Writing Workshop, at http://www.kingofcopy.com/adwriting*** There are only three components of your business, regardless of what you do for a living. They are selling… making products (or developing your goods and services)… and generating leads. These are…

  • harley be gone.

    Ron Pippin, from Ogden, Utah, is a man with a mission. He’s so determined to make it to my Emotional Copywriting Seminar and Ad Writing Workshop, he’s doing something quite radical. Here, listen for yourself: “Craig, after several conversations, it became clear that my wife was not all that excited about spending. So I agreed…