Category: Direct Response Marketing

Earlier today, I gave out a link to an advertorial I wrote last month. It is turning out to be the single most popular post I’ve ever made, and literally hundreds of people have downloaded the Obama marketing advertorial in the last few hours since I posted it. What I’d like you to do, is…

I recently wrote an advertorial to promote the Ad Writing Workshop I held last week. The advertorial was mailed out to my offline Seductive Selling Newsletter Subscribers only. A few people at my workshop told me they felt this particular piece I wrote was my “legacy.” That it represented my defining moment, to date. Something…

No one wants to do business with some nameless, faceless corporation. Everyone wants to feel “some” kind of a connection to whoever they’re working with, even if it’s a perceived connection and not a real one. Right? Bottom line is people want to do business with real people. But almost as important, did you know…

While positioning yourself as the ‘cheapest’ guy in town isn’t ever a good idea — either as a USP or in practice — positioning yourself as the most expensive one, often makes a ton of sense. And here’s why: the old adage of “you get what you pay for,” really is true. Not just in…

First, I gotta tell you. Tomorrow morning is the start of my 3-day Ad Writing Workshop, and I am freakin’ excited about it! I’ve got a great group of people coming down here to Tampa, and they have no idea what’s in store for them. Each one of them will be armed for bear by…

Just got this note in from Ashley Bartsch, a very sharp residential loan officer from Cumming, Georgia. (I kid you not, that’s the name of the town.): “Mailed 2000 pieces last Wed. and I have over 50 responses already! This stuff really works.” Ashley is, no doubt, in a highly competitive marketplace. And yet, mailing…

It’s quite simple actually. This past weekend I reworked on sales letter for a product I’m getting ready to launch. You can see the letter here: http://www.kingofcopy.com/abcre But this isn’t about that sales letter. It’s about your ability to CRANK out effective sales letters and information like this, on a regular, and very prolific basis.…

Last week I sent out a tip about how to choose the right customers. You can see that article over here: http://blog.kingofcopy.com/2009/01/what-its-like-up-there-in-sales-heaven.html This week I’m going to cover a few more traits you’re going to find in your best buyers. These are called “selects” if you are buying names from mailing lists, and selects typically…

Here’s a taste. Strategy # 18: A simple copywriting secret that literally no one uses, which makes your goods and services, effortless. Hey, in today’s day and age, no one wants to work, so if you’re not using this, you’re clogging your sales funnel instead of whooshing people through it. Strategy # 30: This often…

Last week I posted an article called “Top 10 Industries Seeking A Bailout In 2009,” which you can find here on my blog if you didn’t get to read it. One of the items, number 8, was this: 8. Porn Stars. Apparently, people are so depressed over their financial crisis… oops, wait a minute. Let’s…

I mentioned at the closing of year-end that I was setting up a number of new features, and today I’m going to start rolling some of them out. Over the next few weeks there will be more, including a completely new blog design. O.K., here goes: For starters, my sign up process is completely new.…

Which one of these 559 money-making copywriting and direct-marketing strategies… 528 pages of eye-opening proven secrets… 5 DVD’s filled with sales copy critiques… and 5 Audio CD’s filled with profit-producing easy to use cash-producing tips… listed in these 43 items below… can YOU afford to miss? Check it out at http://www.kingofcopy.com/adwriting/webinar There are more benefits…

Ever go to sales heaven in a dream? You know the place — everyone you speak to, or everyone on your e-mail list buys from you… they all buy the first time they meet you… all the orders stick, and they all move up your sales funnel, almost instantly. Nice place to be, isn’t it?…

I finally finished putting all the content together for my Sales Letter & Ad Writing Workshop. You can check it out here on this page, right underneath the video. http://www.kingofcopy.com/adwriting/webinar Attending this workshop is literally the most important thing you will do for yourself, not just in 2009, but in your entire business lifetime. That’s…

Funny thing about superstitions. You may have some quirky superstition or ritual you follow, but superstitions are really “prevent” mechanisms. They’re behaviors you make sure you complete ahead of time, but I don’t think most people really sit back and then blame responsibility for their success or failure on a superstition, right? I am not…

Lordy, lordy. Now the steel industry is seeking a bailout. Who’s next? Well, I have my own suspicions about who’s next — let me share them with you. Today, I’m giving you the Top 10 Industries Seeking A Bailout In 2009. 1. Multi Level Marketers. Premise: Since everyone in America has already been approached to…

Today is the last day to get your hands on this month’s Seductive Selling Newsletter. Here’s just a few of the many things you can look forward to inside this month’s issue, which is called “The Nostalgia Issue,” because all the ads and examples in it are from the late 1960’s and early 1970’s: *…

Most people don’t talk about this but let’s face it, December is usually a crappy month for sales if you’re in the publishing business. And that’s a shame because the December issue of my offline Seductive Selling Newsletter — which you can test-drive for free — happens to be my biggest issue of the year!…

Here’s a press release I’m sending out today. Let’s see what happens with it. If you find it thought-provoking, pass it around to as many people as you possibly can. Tweet the hell out of it, Share it on facebook, and shout it from the rafters. Oh, and most important, let me know what you…

Not for anyone freezing their ass off right now. Happy Holidays, Craig