Category: Direct Response Marketing

I get several ad critiques sent in to the office here, each week. Many are good, but most need lots of help (which is why they were sent in here, by the way). Often times, the seller simply doesn’t know or understand what his buyer wants. What your buyer wants is far more important than…

If you were one of the people who responded to my question last week about whether or not I should include cursing in my upcoming book, thanks for your input. It was interesting, because regardless of which side of the coin people were on, most of the feedback was very passionate. I also appreciate that…

I need your help with something. It has to do with my soon to be released book, “How To Make Maximum Money With Minimum Customers!” Here’s what’s going on. My book is actually done and through the second edit right now. It’s 360 pags long and it’s sitting right across from me on the table…

A long time ago, a very sharp marketer I know told me he loved working with clients right up until the time they paid him. (He got paid ahead of time, like I do.) He said, “From that point on, it’s all downhill.” At the time I didn’t quite understand what he was talking about…

We’ve been talking about opening lines a lot, lately… and today I’m going to give you a virtual brain-dead way of opening up a sales letter or almost any kind of communication. Heck, you can open up a love letter to your wife this way, and it would get her attention, and you can definitely…

That’s the official name of “fear of Friday the 13th,” the same way arachnophobia means “fear of spiders.” There are a number of different theories behind the history of how people became so superstitious about Friday the 13th. For many people in ancient times, the number 13 was deemed to be unlucky. And as far…

First, a quick note to let you know that next week I’ll start answering some of the many “Ask Me, Baby” questions I’ve received. What’s held things up a bit is that my old hard drive died and it’s just taken me a while to get everything sorted out on my new one. But you…

I was talking to an old friend yesterday, getting reacquainted after a number of years. Trying to explain what I do, she figured I must be good at sales. So she said to me, “Can you sell a pencil?” That’s a pretty mundane and fairly difficult thing to sell, isn’t it? I’ve actually heard this…

If you’ve been in direct-response marketing for any length of time, then no doubt you are aware of the power of story-telling. Telling your prospect a story is an incredibly effective way of lulling them into a trance, so that they don’t realize you’re trying to sell them something. It’s also a nice way for…

Let’s face it, selling is difficult. But selling in print is incredibly difficult, since you’re stripped of all your non-verbal communication. Your prospect’s ability to get a “gut feel” about whether or not they should trust and believe you… isn’t as available as you’d like. However, there are certain triggers or appeals you want to…

People struggle with writing the way they speak, which is an essential element of crafting compelling copywriting. Sometimes though, the problem isn’t that you can’t write like you speak, it’s just that you can’t imagine speaking the way you need to write. Make sense? What I mean is, some folks just don’t have a way…

I’ve posted the replay of the webinar I did yesterday, called “The 5 Biggest Mistakes Real Estate Investors Make, That Are Costing You A Small Fortune!” On this webinar, I revealed: * How to seduce your prospects instead of “selling” your prospects! * Why conventional wisdom is dead-wrong when it comes to advertising, and how…

It’s the beginning of the week so let’s talk about something that has to do with beginnings. In the beginning of your career, you’re willing to take loads of risks, simply because frankly, you have a lot less to lose. After all, what’s your downside? You start all over again? That’s no big deal when…

In fact, tonight at midnight is the last day to take the free 30-day trial and get your hands on this month’s issue of Seductive Selling. Here’s everything you’re missing if you ignore this. Oh, before this, listen to what Charlotte Fleming from Forfar in Scotland, had to say about last month’s issue. A question…

Here’s what’s remarkable about Brandon Fredrickson, from small town Jewel, Iowa. He made over $2 million in 3 year’s time, and that was a few years back. Today, at the ripe old age of 32, he’s in the process of cranking up his machine once more (he’s in a niche financial service), and I recently…

If you’re a baby boomer, then no doubt the words “Avon Calling” are bound to knock some dust and cobwebs off your mental shelves. Here’s why, and how it all got started… In the late 1800’s, David McConnell was selling books door-to-door. As a way of persuading people to buy, he started giving out small…

This is your last chance to register for today’s teleseminar I’m hosting at 12 noon Eastern time, for anyone interested in getting more information about, or who wants to join my Mastermind Group. The next meeting is on February 12th and 13th here in Tampa, and you can get on the call and ask questions…

At Last! Discover Everything You MUST Know About My Mastermind Group: Simplify Your Business… Re-Vamp Your Positioning And Your USP…Boost Your Income… And Dramatically Change Your Life! Tomorrow, at 12 noon Eastern time, I’ll be hosting a live Q & A teleseminar and spilling the beans about my Mastermind Group. Members of this group routinely…

The more you can increase the value of what you’re selling, the greater your value proposition becomes, and the more you’re going to sell. There’s one very easy way of doing this, but most people don’t take the time to do it, I think… because they get a little confused or scared about how to…

A couple of cute stories. Last week, after my Ad Writing Workshop, I hung around the hotel for a while to decompress and watch the NFL playoffs. My daughter was with me and she was hungry, so we went to order up some food for her. Now the food service at the hotel, comes from…