Category: Direct Response Marketing

Tomorrow’s the last day to get your hands on this month’s Seductive Selling Newsletter — free, right here: http://www.kingofcopy.com/ssnl Here’s what you’re missing out on: * A candid video interview with a man who worked with Eugene Schwartz, (author of Breakthrough Advertising) for 10 years! * Literally THE best way to use scarcity in a…

Last week we talked about “entertaining” your list and I explained how most people try and entertain their prospects in their sales letters is totally wrong. Here’s what I said… You don’t entertain them by being funny. And there are two reasons for this: One, what you think is funny may be irrelevant or even…

No Ask Me, Baby video this week, I’m off in a rush to get to the System seminar in Chicago. If you’re going to be there, look for me and say hello. Otherwise, make sure you keep sending in your questions for the Ask Me, Baby video Q & A sessions, right here: http://www.kingofcopy.com/askmebaby Have…

Today I want to go over the third step in the 3-step formula to constructing your sales conversation with your prospect. The first two steps, which we covered already are: educate… and inform… and today the final step we’ll talk about is “entertain.” First of all, why do you want to entertain your prospect? After…

Yesterday we talked about the first step in the 3-step formula to constructing your sales conversation with your prospect. That step was to “educate,” and today we’re going to talk about the second step, which is to “inform.” Remember, putting your pitch together using each of these steps leads you to a sale — in…

Over the next few days I’m going to give you the 3-step formula to carrying on a conversation with your prospects, that leads you to a sale. And the nice thing about this formula is that it’s not confined to copywriting and to print. If you sell in person or even over the phone, and…

The newest “Ask Me, Baby” videos have been posted. Today you’ll get to take an actual look at my book, “How To Make Maximum Money With Minimum Customers!” in pre-production, along with all the edits I’ve actually made on it. And… you’ll also get some interesting comments and ideas about how to leverage your sales…

I have never ever done this before. Today I am publishing an article that was in my offline Seductive Selling Newsletter, about a year ago. It’s in honor of my younger son, Casey. Today’s his 17th birthday and he’s a great kid with an incredible work ethic and sense of commitment. This article comes from…

Order forms are near and dear to my heart. Why? Because that’s where your prospect becomes a buyer. It’s the final ‘handshake’ of the deal, if you will. But there are a number of things you need to bear in mind when you’re designing your order form, to keep the ball moving. See, if you’re…

First, before I forget, I’m back at my book, going through what I hope to be the final edit. If you want to sign up to be on the early release of “How To Make Maximum Money With Minimum Customers!” and get three free chapters, simply go to http://www.kingofcopy.com/max Over the last few weeks I’ve…

I’ll be back tomorrow with more tips, but I just finished re-working the 18 free bonuses you get when you test-drive Seductive Selling free for 30 days, and I’ve created a video that shows you them, in detail. On this same web page, I also created a video of the $15,000 Guarantee you get as…

Alrighty… This week’s “Ask Me, Baby” video is now ready for you. Check out the three questions I answer today, at http://www.kingofcopy.com/videos Now go sell something, Craig Garber P.S.: Also, watch the BRAND NEW video where I go over the 18 new bonuses you get when you test-drive Seductive Selling! Watch it at http://www.kingofcopy.com/ssnl ***If…

Here’s a little piece I wrote for my daughter a few years ago. It’s her birthday today, and I hope you enjoy this as much as I enjoyed writing it. Let me know what you think: I love putting my daughter to bed. It’s one of the few times I get to disconnect and simply…

In everyone’s life, there’s a story going on behind the scenes. For instance, one of the things I enjoy about facebook is the opportunity to get the behind the scenes stories about what was really going on with some of my childhood friends. Now that we’re all adults and we’ve all been through therapy, broken…

So, twenty years and counting. They say there the most frustrating thing about sales, is dealing with all the rejection. After all, no one — and I mean no one — gets “Yes” from everyone they try and sell to. The truth is, the sales process is like the “falling in love” process. Usually, you…

First, a quick reminder about the fre.e webinar I’m hosting this Thursday at 12 noon, Eastern time, which you can register for here: (just get on my e-mail list and you’ll be notified tomorrow.) It’s called, “What Makes People Tick: How to make a small fortune by pushing your prospects emotional buy-buttons!”, and one of…

In fact, tonight at midnight is the last day to take the free 30-day trial and get your hands on this month’s issue of Seductive Selling! Frank Wong from Dublin, CA took the test-drive last month, and faxed this in: “Craig, I have to say your newsletter is awesome, very useful tips and very insightful.…

Before I forget, next Thursday at 12 noon Eastern time, I’m hosting a free webinar, called “What Makes People Tick: How to make a small fortune by pushing your prospects emotional buy-buttons!” This webinar will run 90 minutes and we’ll be covering the right way… and the wrong way… to use emotions. And, how to…

Yesterday we were talking about how hard it is to get started writing sales copy. About how important it is to bring on all the energy and enthusiasm you can to your opening, and yet… how unnatural this is because there’s no time for you to “warm up” or get into your message. Here are…

If you like music, think about some of the most powerful music you’ve ever heard, and then ask yourself why it’s so powerful. Chances are good it has to do with a certain level of energy or enthusiasm it infuses you with. Certain emotional hot-buttons it pushes, deep inside of you. You need to keep…