Category: Direct Response Marketing

Couple of important updates. One, I’m actually finally turning into the home stretch of completing my book. This past weekend I finished the final edit, and the rest of this week and into some of next, I’ll be making all the necessary changes to the text. There aren’t loads of them, but the book’s 325…

In sales, it sure as hell helps if the person you’re trying to sell something to, likes you. Everyone’s all a lot more motivated to do business with those people we like – even people like your mailman and your UPS delivery person. After all, when you like someone, you naturally just want to help…

A number of people have sent e-mails into my office, asking me for more information about DC Fawcett’s program, which is being pulled off the shelves at midnight tonight. If you are one of these folks, in response to this, I’ve laid the actual entire program out for you in this detailed step-by-step video that…

I just spoke with DC Fawcett and he told me the release of his new Virtual Short Sale Investing Blueprint and DVD has been so overwhelming he’s shutting off the faucet on this, sometime before midnight tonight. Up until then, you can still get your hands on it right here: http://www.kingofcopy.com/dc This system includes… ***…

This week’s “Ask Me, Baby” video is now available. I cover questions about headlines, testing and a few other gems. check it out now at http://www.kingofcopy.com/videos Now go sell something, Craig Garber P.S. Make sure you go and watch it right now at http://www.kingofcopy.com/videos and then send questions into me for next week’s video athttp://www.kingofcopy.com/askmebaby***…

Over the last few days, you have seen me support DC Fawcett, one of the members of my Mastermind Group. Candidly, I am doing this for three reasons, in this order. One, as I said, DC is a member of my Mastermind Group and I’ll do whatever I possibly can to support the members of…

Many people believe that in an economy like this one – or even when business is just slow, the fastest way to generate more sales is by reducing your prices. And while running a sale may sometimes get you new customers, there are plenty of other things you can do that have nothing at all…

My partner’s coming down here the week of May 15th so we can start working on this thing right away! And believe me I HATE real estate. But… this affords me the thing I need most: leverage of my time. I can work this business on a part-time basis and make money from it –…

The $495 Virtual Short Sale Investing Blueprint and DVD Course that DC Fawcett has been talking about in his videos over the past week or so, is ready and has been paid in full for you. Just go here to enter your mailing address and pay the small postage fee http://www.kingofcopy.com/dc You’ll discover the secrets…

O.K., so I’m assuming there were other people besides me scrambling to get their taxes done last week. And if you are one of these folks, then I share your pain. But today, let’s talk about the truth. The truth is, nothing sounds as believable as the truth, as the truth itself. The truth isn’t…

While most people will tell you they’re open-minded, they really aren’t. Because in reality, we’re all open-minded only to those things we’re open-minded to. Which means we’re not “really” open-minded, right? Of course. An that’s why one of the toughest things you will ever do is try and sell someone something in print. That’s because…

Last week I mentioned the interesting stuff one of the members of my Mastermind group is doing. DC Fawcett basically reinvented his business and figured out how to leverage current technology everyone is already using, to make an absolute killing and create and entirely new (and I genuinely mean NEW) way of doing real estate.…

It’s said that when you measure something, your results automatically go up. So for example, if you jog to stay in shape, once you start timing yourself, you’ll automatically be running faster and harder, to “beat” your previous times. And it works like this in anything you do. I know even when I use a…

I’m an outstanding copywriter and I’ve pulled down big numbers and great results from this skill. But let me tell you a little secret about writing copy. It is very easy to get caught up in this copywriting trap, and in fact, the truth is, you don’t need to write nearly as well as I…

Often times we have a cancer growing inside our own business, we don’t even know about. Sometimes, this takes the form of a disgruntled or ignorant employee who feels stuck and resentful in their position. Instead of adding to the wealth, they want to take away from it, simply because “you’re rich already,” and they’re…

If you didn’t get a chance to check out this video I showed you on Tuesday, make sure you watch it now: http://www.kingofcopy.com/dc Enjoy! Craig Garber You’ll find loads of lessons in it: http://www.kingofcopy.com/dc

We started talking about humor last week and I wanted to show you how to use humor, so you won’t alienate your prospects and you’ll instead, bond with them. Let’s go over a couple of different ways: First, if you’re going to use humor, the best way to use it is to poke fun at…

A couple of interesting facts today. Do you know what a Johnson Box is? A Johnson Box is a box used to highlight some part of the ad or ad copy. So for instance, you’ll often see a guarantee or a testimonial in an ad, inside of a box with a solid border around it.…

Less than 9 hours left to get your hands on this month’s Seductive Selling Newsletter — free, right here: http://www.kingofcopy.com/ssnl Here’s what you’re missing out on: * A candid video interview with a man who worked with Eugene Schwartz, (author of Breakthrough Advertising) for 10 years! * Literally THE best way to use scarcity in…

For about 6 months or so, I’ve had a guy in my Mastermind Group named D.C. Fawcett. He’s a young guy, maybe 30 or so, and when he first came on board, he was just in the process of starting his own publishing company. The nice thing about this guy is that he doesn’t pretend…