Category: Direct Response Marketing

I have a great story for you. There was a guy from North Carolina who attended my Ad Writing Workshop in January named Greg Poff. Greg was a quiet silver-haired fellow who sat right next to me at the front of the table on my immediate right. And I have no idea if “silver-haired” is…

I think e-bay is one of the most brilliant ideas ever developed. And I know they do lots of testing on their marketing, which is one of the reasons why they continuously come up with new ways of promoting themselves to their users, and how they get you to buy more and more. Now don’t…

To make your advertising effective, you must, somehow or some way, outdo or outbid the next guy. You must have some kinds of leverage that makes buying from YOU seem like a better deal than buying from your competition. You’ve got to have a better guarantee… or better service or faster delivery or more appealing…

Gonna be quick today — I’m planning on finishing the final clean-up of my book this week. So if you haven’t already got on the early release list to get three free Chapters, go to http://www.kingofcopy.com/max — you’ll also get status updates there, as well. It’s absolutely raining cats and dogs here — long overdue…

I have re-posted yesterday’s Q & A call about my Mastermind Group, alongside a cool recent snapshot of me with the REAL Spiderman! Go here to get right to the call: http://www.kingofcopy.com/mastermind/replay/ On this call, you’ll discover: * 15 Reasons why people join Mastermind Groups. And as you’ll see, oddly enough… “wanting to make more…

In 2003 I wrote one sales letter that paved the way for me to literally sell, and make several million dollars for myself and others, over the next several years. This sales letter also allowed me to live my dreams — and much more than than I ever imagined. And if a guy from my…

Quickly, about the big announcement: tomorrow I’ll be running a special sale that will last for a limited time only. So make sure you watch for tomorrow’s e-mail and hop on this right away. Now for today’s message… There’s a great remedy for hiccups I’ve used for years, and I’ll tell you about it in…

I’m going to hand the reigns over to Claude C. Hopkins, for today’s tip. Pay close attention to what he says, because this is one of the most important lessons about writing, and about selling, you can ever master. Lucky for me, I learned it early on and I worked very hard to master it,…

In this week’s Ask Me Baby video, I answer a very common question about the best copywriting books to read. I also reveal, for the first time, the cover of my own upcoming book, “How To Make Maximum Money With Minimum Customers!” Check out today’s video at http://www.kingofcopy.com/videos and to get on the pre-registration list…

Conversations, like relationships and boulevards, are two-way streets. And if you want to be successful in selling — especially in print — you’ve got to engage your prospect in a conversation. Most people don’t do this — they just talk and talk and then they think if they do enough talking and enough convincing, that…

I don’t know where you live, but for me down here in Tampa, summer has definitely arrived. The temperature’s going to be just slightly north of 90 today, and in another two weeks or so the humidity’s going to arrive with it. The good thing about that is, the lake I live on is also…

I hope you realize, the most important thing you have in life, is time. If you don’t place more value on your time than anything else, you will ultimately never make anywhere NEAR the kind of money you have the potential to, and frankly, your personal life will suffer, dramatically. I know, because it wasn’t…

The 18 Free Bonus Gifts valued at $3,632, which I’ve been talking about in my video, is ready and has been paid in full for you. Just enter your mailing address and pay the small postage fee at http://www.kingofcopy.com/ssnl (where you can also re-watch the video) and you will discover: * Part two of a…

Today I want to talk about the cold hard truth why some folks won’t ever be able to connect (and sell) to anyone. See, life’s funny. Some days you’ll just be cruising along when all of a sudden, from out of nowhere, something unexpected gets dumped into your lap that turns your world upside down.…

Hey ~Contact.FirstName~, Tomorrow is the LAST day to get your hands on your free issue of this month’s Seductive Selling Newsletter. Inside you’ll discover: * Part two of a behind-the-scenes interview with one of the late Eugene Schwartz’ business partners! (Gene is the author of the best-selling Breakthrough Advertising) * The psychological triggers behind the…

I’m sure you’d agree with me when I say that most sales letters are VERY poorly written. True? They’re either dull and uninteresting, or they so filled with hype and hysteria, there’s no valid substance to anything. In either case, though, the end result is most people never read these letters and so nothing ever…

Only two days left to get your hands on the free trial of this month’s issue of Seductive Selling. Inside you’ll discover: * Part two of a behind-the-scenes interview with one of the late Eugene Schwartz’ business partners! (Gene is the author of the best-selling Breakthrough Advertising) * The psychological triggers behind the famous Sherwin…

Hope you had a great weekend. I got some really cool pictures while I was away last week and I’ll try and post a few of them up over the next few days for you to see. Today I want to share an interesting tid-bit about human psychology and behavior, that I recently stumbled across.…

I’m out of town oh holiday today but I still wanted to stay in touch with you. You know it is only little subtleties that separate wise men from fools. One of them has to do with what the wise man deems important, and the other has to do with how he uses his time.…

I’m headed out of town today for a few days of much needed R & R. First, for those of you who have sent in words of encouragement and excitement over my book, thanks. It has taken me far too long to release, and as I said, we’re coming down the home stretch now so…