Category: Direct Response Marketing

One of the most important lessons I’ve been reminded of while here on vacation, is the importance of relaxing and doing absolutely nothing. I can’t tell you the last time I’ve done this for so many days in a row.  My batteries are so recharged that when I get back to the office next week…

Just a quick note to let you know this month’s special savings closes in less than 14 hours. It’s your last chance to get your hands on the 40-page sales letter I wrote that turned out to be the most important sales letter I’ve ever written as well. It launched my career and was one…

Okey Dokey, here you go… This is going to be the last Ask Me Baby video for a couple of weeks because I will be away on a well-deserved vacation. So I’ve made sure to stuff in a bunch of good stuff in this one. Check it out at http://www.kingofcopy.com/videosThis week we’re going to discover…

Quick note – my Mastermind Group is here in town today and tomorrow, so I don’t have much time. However, I want you to know in the June issue of Seductive Selling (this month’s issue), I created what is probably one of the most clever marketing campaigns you will ever see, designed to sell a…

Many people hear things like “if you want to get your prospect’s attention, then talk about the things they are talking about right now.” This goes way back to Robert Collier’s comments on “entering the conversation your prospect is currently having inside their heads.” The problem is, most people do this all wrong. So for…

Being an entrepreneur isn’t easy. You’re responsible for everything including selling… marketing… computers… employees… product development… and paying taxes, just to name a few. And while most people think the key to getting everything done is managing time, this is a myth. In fact, nothing can be further from the truth. See, you can’t manage…

The other day we were talking about a critical mistake people make when generating leads: not selling enough, because you simply presume everyone’s going to want your stuff since it’s free. If you missed that one and you want to see it, just check out the entry from yesterday. Anyway, another HUGE mistake that’s made…

A big mistake people often make when they’re trying to generate leads by giving stuff away, is not selling hard enough, or not selling at all. And here’s why: People foolishly think if you’re giving something away for free, then everyone should automatically want it, because it’s free. Wrong-o, daddy-o. This is flawed logic. First…

Before I get started, if you were one of the people who sent in information about a mac-compatible camcorder yesterday, thanks. I appreciate your input and will be buying a Canon camcorder this week. Now on with today’s show. One of the best things you can do is offer your buyers a choice of options.…

I’m looking for a camcorder recommendation and wondering if you can help me. I want something that has the following characteristics: * The camera’s media format interfaces well with, and can easily be edited using iMovie ’09 * I’ll need to use an external mic so the camcorder has to have an input for this.…

Most of my members and customers and clients are entrepreneurs, and they tend to “take off” on weekends. Meaning, they might be working, but they tend to devote their time and emotional space to family and personal stuff on weekends. As a result, I’ve had a few people e-mail the office letting me know they…

The 18 Free Bonus Gifts valued at $3,632, which I’ve been talking about in my video, is ready and has already been paid in full for you. Just enter your mailing address and pay the small postage at http://www.kingofcopy.com/ssnl (where you can also re-watch the video) and you’ll get: * A very ordinary solution to…

I want to answer some questions that have been sent in for my Ask Me, Baby videos. I’m out of the office so I don’t have the ability to make a video today, but this’ll still be good. First question comes from Joanna Beresford: “Just found your site yesterday, wow, double awesome!! Do you ever…

With your permission, I’d like to send you, free of charge, my offline Seductive Selling newsletter. Why am I doing this? The answer is simple: it is my “silent salesman.” It does a far better job selling me than I could ever do on my own. And now I want you to test-drive it, free.…

Just a quick reminder that Friday of this week is the last day to submit your application to my Mastermind Group. Our next meeting will be here in Tampa on Thursday and Friday, June 11th and 12th Applications are right here: http://www.kingofcopy.com/maverickmarketer/mastermindapp.pdf And in case you missed it, here’s a great story I heard last…

With little exception, no one “needs” any of the crap you or me or anyone else is selling. I don’t need the next pair of Nike’s I’m going to buy this week, I want them. In fact, I could just as easy spend one-fourth and get a pair of old Chuck Connors Converse trainers, but…

I was watching a rerun of “Full Metal Jacket” on cable this weekend, and one of the things I that struck me, which I’d never considered before, is why the military is so effective. It’s because they do everything with a sense of urgency. Soldiers don’t just slowly wake up in the morning and rub…

This week’s “Ask Me, Baby!” video is ready. We’ll cover a couple of questions, including: * How come my website’s not making any cashola? And… * How do I get my prospect’s attention using e-mail? Check it out here at http://www.kingofcopy.com/videos And have a great weekend. Now go sell something, Craig P.S. Check out LIVE…