Craig Garber

Category: Direct Response Marketing

  • Answers to 5 questions I get asked:

    Maybe because it’s year-end and people are thinking about their plans for 2010, or maybe it’s just coincidence, but we’ve been getting a number of similar questions sent in, so I wanted to answer them by pointing you to a few resources I have on my site. Question: There is SO much information on your…

  • Here are those free videos I promised you:

    Yesterday I mentioned I’d have some good news, and here it is. Peter Thomson is a man I’ve known for close to 4 years now.  I own several of his products and they are all packed with first-class information.  In fact, he’s appeared as my guest on TWO of my Audio Success CD’s interviews over…

  • Copywriting tips: How to be heard without screaming

    First, pay close attention because tomorrow a buddy of mine has asked me to turn you on to a series of videos he’s created about becoming a publisher of information.  He’s been in the publishing business for over 20 years and is actually one of Nightingale-Conant’s most prolific authors.  So sit tight and wait for…

  • Lead generation marketing: 3 ways you can stop wasting time with tire-kickers

    Time is like the personal debit card you own.  Only once your account is set up, there’s no upping it.  Can’t ask for an extension, can’t get an increase, can’t fill it up with more cash, and there’s no refunds on it either.  Once you debit it — even if it was for a “bad…

  • 3 ways to use photos to boost sales and bump your responses W-A-A-Y up

    They say a picture is worth a thousand words, and this is true.  Photographs, for example, often contain the only tangible remnants of years filled with memories. And when it comes to generating leads or selling, if you’re paying close attention and you’re smart about things, a picture isn’t just worth a thousand words, it…

  • second notice – FINAL day to get this

    Today’s the last day to take your free 30-day test-drive of this month’s Seductive Selling Newsletter – which is literally STUFFED with exciting new emotional direct-response copywriting and marketing ideas. Here’s what you’re about to miss out on: *  On this month’s Audio Success CD interview, you’ll get a full run down on the new…

  • How to charge (and collect) MUCH more than your competition

    This will be my last tip until after Thanksgiving, but for many people, it will be the most important information I give out, all year. Here, listen to this… Every Sunday in my local paper, they have some kind of a spreadsheet comparing the cost of a basket of groceries at a few different supermarkets.…

  • HUGE legal problems for you, and more coming just around the corner

    Let me get right to the point. If you run a business offline or online, on December 1st (in 12 days), your business (and potentially all your cash-flow) is very likely to be dramatically altered. The FTC has established a new set of guidelines affecting ANYONE who uses testimonials… anyone who makes results-oriented statements or…

  • Top 10 things that appeal to your prospects

    O.K., so usually when you’re writing copy, you get all caught up in the “thing” you’re trying to sell.  You’re really focused on the features and benefits and on trying to make yourself believable.  But the most important question you need to answer, is,,, “What about this “thing” I’m selling, is going to appeal to…

  • Now get TWO free issues of the Seductive Selling Newsletter

    For the last four years I’ve published a monthly offline newsletter called Seductive Selling.  The newsletter is read in 14 countries and is the best form of “continuing education” out there for entrepreneurs and business-owners who thrive on a steady stream of fresh new emotional direct-response marketing ideas, short-cuts and strategies to use in their…

  • Personal quirks: how and why to reveal (and profit from) them

    I don’t get the opportunity to meet many of my customers in person, but when I do, here’s what they all say, with literally no exception: 1.  I feel like I’ve known you for years.  It’s almost as if you were an old friend I haven’t seen in a long time. This is by far,…

  • Copywriting courses: 3 costly and critical selling mistakes: which one of them are you making right now?

    Most businesses are either started out of frustration, out of hope, or on a wing and a prayer. Unfortunately, however… “hoping” and “praying” aren’t good business strategies, and that’s why something like 92%  of all businesses don’t exist five years after they’re started. And of the 8% who do survive, probably 90% of these subsist…

  • How to tell a short story and use it to sell

    One of the best ways to sell anything is by sharing a story.  And the truth is, you can almost use any kind of story to sell any kind of product or service.  The story itself doesn’t necessarily have to be relevant to what you’re selling — only the human interest component of your story…

  • NO ONE cares how much you know, until they know this first

    Like most business owners, when I first went into business for myself in the 1990’s, back when I was a financial planner and knew nothing about marketing — let alone effective marketing — I was obsessed with acquiring loads of technical knowledge. I got every certification known to man, and I subscribed to every industry…

  • Two types of prospects, one good, one… not so good

    Similar to yesterday’s e-mail, if you are like the ostrich who sticks his head in the sand on important issues, then don’t read this – it will make you angry.  In fact, if you have a guttural reaction to this that says, “I can’t stand this guy,” then I’d encourage you to hit the unsubscribe…

  • q & a: i am jobless and without cash, how do i make money?

    If you like people who are politically correct and shy away from brutal truth, then don’t read this e-mail, because you will surely hate me and get a bad taste in your mouth. But if you’re the kind of person who finds it refreshing when someone is open and honest, then sit back and relax…

  • When Lincoln suffers no fools

    Abraham Lincoln once said, “You may fool all the people some of the time… you can even fool some of the people all the time… but you can’t fool all of the people, all the time.” And this is precisely why ads that claim to offer the “biggest”… “best”… and “strongest”… simply fall on deaf…

  • Does your bank accept "snob?"

    I was going to take this in a different direction, but an e-mail I just received, made me change my mind. On top of this, a catalog I was reading yesterday did the same exact thing, so I figured let me just listen to what the world’s telling me and share it with you. I…

  • Don't write unless you want small miracles

    Boy it’s been very hard getting back to work.  I took off the last three days, and even this morning I sat out back for an hour reading. The weather here in Tampa is nothing shy of perfect this time of year and I try and take as much advantage of it, as possible.  Right…

  • This is your FINAL day to get this!

    You only have 2 days left to get TWO free issues and take your free test-drive of my offline Seductive Selling Newsletter and Audio Success CD (with a special “Mr. X” guest). In it’s 4th year of publication, Seductive Selling is now read in 14 countries world-wide and is expanding rapidly.  This month’s issue is…