Category: Direct Response Marketing

Today I want to talk about something very important, and something that’s very subtle.  So pay attention, because it’s typically the subtle things that take you from being merely “good” to being incredibly successful. What I want to talk about is why your buyers are going to listen to you. This is something most people…

As you know, there are only three ways to make more money in your business. One of them is to increase your prices, and frankly, with a few exceptions, it’s actually the easiest way.  And here’s why: see, most people see themselves inside a vacuum. They think “If I increase my prices, I’ll lose customers…

Just got this month’s Seductive Selling Newsletter back from the printer and want to share some of what’s inside, with you. Remember, you can test-drive this offline newsletter — which is now read in 14 countries world-wide — for free.  With this test-drive, you’ll also receive 18 Free (REAL) Bonus Gifts including sales copy critiques,…

There are loads of reasons why your buyers buy.  And most people buy from you simply because their want is strong enough for whatever you’re selling. But there are also many buyers who need a “reason” or even a “cause” to buy something. And in this case, you would be a very smart marketer, if…

Over the weekend I went to the County Fair. It wasn’t very crowded this year.  Between the lingering impact of the recession and the fact that the temperature was lower than usual here on the Gulf in Florida, buyers were scarce. I particularly like going through the indoor part of the fair, because you get…

There is probably nothing more influential and relevant to your outcome, than the words you use when you’re speaking to your buyers.  One thing to keep in mind, is that you’re going to be a lot more compelling, if you’re always engaging your prospects using action-oriented words. Words that get them moving… and words that…

One of my longest running groups is my Maverick’s Group.  You need to listen to just some of the many questions I answered for the members of this group, over the last couple of months alone.  Maybe you have similar questions you need answered in your business: 1st set, from an industry “guru” in California:…

First, I apologize for the mixup in yesterday’s e-mail.  I tried to correct the wacky characters that were in the original e-mail, but as you already know, it didn’t work.  So if you want to see the “Top 10 Superbowl Ads And Why They Work (Or Not)” posting, without all the extra characters, just check…

Here’s a press release I recently sent out: Author and lead generation marketing specialist Craig Garber, from kingofcopy.com, has released his “Top 10 Superbowl Ads” list.  Garber is the author of “How To Make Maximum Money With Minimum Customers: 21 Proven Direct-Marketing Strategies Anyone Can Use” and has these compelling comments for marketers: 1.  Hyundai…

One of the best things about human nature is that it’s fairly predictable.  Certain actions and re-actions, are so reliable you can practically set your watch to them. For instance, our inherent desire to get a bargain when possible. Doesn’t matter how affluent you are or what you’re buying or how many times you’ve bought…

Here’s a great little copywriting “secret within a secret” for you.  Guarantees, as long as they are good ones (another subject for another day) are one of the most important safety nets you can offer your customers. However, there are some situations where having a guarantee makes a HUGE difference, and other situations where this…

In my Seductive Selling System, one of the emotional buy buttons I cover has to do with people taking action because, frankly… “everyone else is doing it.”  So for instance, one of the reasons why people will buy things is because other people have done the same thing. The thinking goes, “if it’s good enough…

A couple of weeks ago my older son and I went to the Gov’t Mule concert here in Tampa.  We saw them five years ago and had a blast, and their recent show was no different. After the show, we went out back behind the club where the band was playing, to meet with the…

Although you can now try it for free — today’s the last day to get your hands on this month’s issue of Seductive Selling.  It’s read in 14 other countries around the world, and here’s what you’ll be missing out on if you don’t get your copy now: *  TEN pages of live marketing examples…

(Read straight through to find out how to legitimately slash 60 – 70% off your advertising costs.  I am saving thousands right now.) Although you can now try it for free — this month’s issue of Seductive Selling is almost gone.  You have three days left to get your hands on it, and discover what…

I had to give my son a lift into town this morning, and while we were driving down the road, we saw a billboard selling health plans. The billboard said, “Av Med – Voted #1 Area Health Care Plan Since 2005” “So what?” I said to myself.  And rest assured, that’s what EVERYONE is thinking,…

ok, I’m going to sit down and play my guitar for a couple of hours and then we’ll start tonight’s free workshop on lead generation. creating all the content for this call is intense, so I need to burn off and release some of this energy.  and since my back is all out of whack…

It was my anniversary yesterday, so I figure talking about “connecting” makes sense. Let’s take a look at three ways to connect with your buyers using direct response copywriting. 1.  Be specific We’ve talked a lot about this, so let’s look at an example of what I mean. Pencil, non-specific:  Yellow pencil, No. 2 lead,…

Two unique events are taking place. For starters, today’s 17 years I’ve been dating my wife.  Which is probably like a hundred and something years for her, if I’m honest. So I just want to wish her a Happy Anniversary, and I also want to congratulate her for putting up with me for so long. …

There are a few things I can truly lay claim to: One, writing one of the best direct-marketing strategy books published in the last 75 years. Two, marrying a woman much better looking than I deserve. And three, developing cutting-edge lead generation strategies that consistently generate VERY high response rates and VERY qualified leads. In…