Category: Direct Response Marketing

Discover why people in 14 countries are reading Seductive Selling — for free.  There are less than 72 hours to get your hands on this month’s issue, and here’s what you’ll be missing out on: *  As we kick off our fifth year, this issue includes 15 pages of extra Marketing Examples, and… you’ll also…

When I was a kid growing up, whenever you needed to buy something and you didn’t know where to buy it, you grabbed your yellow pages… you let your fingers do the walking… and you found out where to go. We still get Yellow Pages dropped off at our house once-a-year, but for the most…

By the way, if you’re going to be at the Get Motivated seminar today in Tampa, keep your eyes opened for me, and make sure you say hello. Today, a common question I get that makes a heck of a lot more sense for someone else to answer, instead of me. Here’s the question:  “Craig,…

Write a good headline and you may be well on your way to developing the an ad or sales letter that can run forever, quite literally changing your life.  That’s because being able to get someone’s attention is so critical when it comes to marketing.  A good headline can, and will, make you or break…

Last Thursday I went to the beach with my family.  The kids were home on Spring break, and the weather was perfect, so off we went, for a family day out. The sand was warm but not so hot you couldn’t walk on it, and because it was mid-week, the beach wasn’t crowded at all.…

Something interesting I thought about while I was at the beach last week, that I’ll tell you tomorrow.  But today I want to get right into a strategy that can make you money right away… so let’s get to it. If you’ve read my book (which is about to explode in sales, in conjunction with…

I’m off to the beach today, so let me get this out to you quickly.  The weather here is absolutely gorgeous – it’s expected to be sunny and in the low 80’s and there’s not a cloud, so let’s roll. Oh, I’d show you some pictures, but me in a bathing suit is kind of…

I’m not sure about you… but I’m having an incredibly difficult time working this Spring.  I think after having such a bad winter – and yes, even down here in Tampa, we had a pretty bad winter – I’m really just enjoying the calmness, the sense of rebirth, and the fresh air of Spring. Right…

Ever put together such an incredible offer… and yet, it doesn’t sell very well? You might have really sat down and scratched your head over this, and combined every single bonus product and item you can find, to enhance what you’re offering.  You lay it all out in a sales letter or even on a…

We’ve all been there — I know I have.  You spend tons of time and energy creating a lead generation system… you finally put it out there… and lo and behold – you’re getting leads! Tons of fresh new leads, in fact. So you put these leads through your conversation process.  Maybe it’s a free…

A quick note to wish you and your family a happy holiday if you celebrate Easter.  And if you don’t, just have yourself a great weekend in general. It’s spring time – enjoy it. Take care, Craig

So yesterday in the gym, one of the guys I work out with said something as a joke, but I actually think in the right hands, this could be a fast money-maker, so I wanted to pass this idea along to you. He said he wants to get a t-shirt that says: “I’m not worried……

Tomorrow is the final day you can get 18 free (real and genuine) gifts and take your free test-drive of this month’s issue of Seductive Selling!  Here’s what Darryl DeLong  From Groton, Massachusetts, has to say about Seductive Selling: “Been reading every issue of the Seductive Selling Newsletter religiously.  I get it in the mail,…

At the heart of every successful sales pitch is a big bold promise hinged on your buyer’s optimism and their belief in your ability to make it come true.  Doesn’t matter whether you’re selling makeup, or the stuff you use to coat your deck out back… if there’s no big promise, there’s no sale. And…

Only two days left to get 18 free (real and genuine) gifts and take your free test-drive of this month’s issue of Seductive Selling!  Here’s what Mitch Dominguez, from New York City has to say about Seductive Selling: “Craig, your Seductive Selling Newsletter is my absolute fave of the sales/mktg. material that comes into my…

To be honest, I didn’t have a particularly exciting, or even mildly interesting weekend.  Anne was out of town with our daughter who competed in two national cheerleading championships (and won both of them!).  The weather on Saturday was beautiful, but I was outside doing chores all day long.  And Sunday it rained cats and…

This story was adapted from an e-mail I received from my friend Christian Godefroy, that he sent out to his French members.  if you like stories like this, visit his website here. One day, an opening appeared in a cocoon.  A man sat and watched the struggling butterfly trying to emerge for hours.  During this…

I am capping the membership of my Mastermind Group at ten members. This gives everyone a fair amount of time to work with me, especially during the two day in-person meetings we have. Our next in-person meeting will take place here in Tampa on Wednesday and Thursday, June 23rd and 24th. This group will be…

Unfortunately, writing is the easy part of marketing and advertising.  I don’t care whether you’re writing a sales letter, a space ad, a web page, or anything else.  For the most part, your time’s going to be spent something like this: Research 20 – 30% Actual writing 30% Editing 40 – 50% And sometimes, if…

Once in a while you open up your mail and there’s a nice and unexpected surprise waiting inside for you. I stumbled across this letter, and a DVD that contained the following video: And here’s the video that was on the DVD: If you want to get “in” on this, then get “How To Make…