Category: Direct Response Marketing

I don’t know about you, but with the long weekend coming, the beautiful weather we’re having, and with all the fish I’ve been catching here on my lake… it’s pretty darn hard to work. So pay close attention, because what I have to tell you today is important. Whenever you’re selling something, for the most…

On this month’s Audio Success CD, I interview my own personal mailing list broker, who’s got over ten years of experience in this industry.  He works with a company that’s been around for 30 years. Now I’m not sure if you’re familiar with list brokers but both of those numbers are fairly unheard of for…

Writing a headline is like trying to crash a party.  If you’ve ever crashed a party, then you know you have about 5 seconds to explain why the host should let you in, or else you’re gone. A headline is the same thing.  Your buyer’s going to spend a few critical seconds looking at your…

There are dozens of appeals you can sell into. For instance, there’s making money… saving money… trimming your belly-roll… becoming stronger and healthier… having more free time… traveling… being more confident.  The list is virtually endless. But there’s one appeal that’s by far, the strongest of them all.  Want to know which one that is?…

I’ve had a number of comments on the 7-part marketing and copywriting video course that started yesterday.  If you want to watch the videos, then watch them here. Your first video, on how to charge high prices, will be sent to you immediately. And the following 2 videos, which shatter some conventional myths about guarantees……

These are information-PACKED videos, and if you want to get right to this course, then click here. However, if you want to hear an interesting story first, then carry on… I was working out earlier this morning in the gym.  After my workout I had a few minutes to sit around while my wife was…

First, just to let you know, I’m going to get back on track and make a weekly video for you. I like filming outside by my lake, and once it got cold out I just got put off. (You get a little spoiled living here in Florida.) Now that the weather’s warm again, I’m going…

I get to review lots of sales copy and much of it is carefully crafted, with a ton of effort put into it. But unfortunately it’s never going to sell anything. You see, selling… especially in print, isn’t easy. And one of the big reasons why is that what you’re selling isn’t what your buyers…

If you are a real estate investor, then what I’m about to tell you is likely to be the most important information you receive this year, and at least from a business perspective… probably the most important information you will ever get your hands on in your life. I realize this is a bold statement,…

Last week we were talking about headlines, and how the most important thing you can do to get your buyers attention, is to make them curious… and appeal to their self-interest. Today we’re going to take a look at HOW you appeal to their self-interest.  And the answer for this, is quite simple, actually. You…

Beautiful weather here in Tampa, getting excited for a relaxing weekend with the family. If you’re a mom, have a great Mother’s Day.  I didn’t have a particularly warm and fuzzy relationship with my own mom, but I have a great relationship with my wife, and she’s a terrific mom. Psychologists say you either marry…

The two training Commercial Real Estate Training videos that I’ve shown you over the last two days, have actually generated over 1,000 total comments and questions – all posted online where the videos are themselves. If you’ve watched these videos, then you probably have a few follow-up questions yourself, that will allow you to start…

When I was a kid, I remember my mother always saying things like, “Money comes to money”… and “You need money to make money, Craig.” Well, this is obviously NOT the truth, and I’m living proof of this, ten times over. Unfortunately, these are misconceptions that people who don’t have money often buy into.  And…

Hard to believe but in just the last 24 hours, over 7,300 people have watched the first lesson in Commercial Real Estate, that I let you know about yesterday. Even though I am NOT a real estate guru by any stretch of the imagination, when I watched it myself, here are the most important points…

Most people write copy like they’re speaking to their grandmother — they speak too softly and they’re going out of their way to make sure they’re not going to be offensive. However, when you’re writing sales copy, you need to roll up your sleeves… and GO for it, darn it!  You need to be filled…

In addition to owning real estate, I’ve had the opportunity to work with more than two-dozen different real estate trainers over the last ten years. And candidly, there are only a few, very specific formulas I’ve seen, that consistently work.  But they work so reliably and are so effective, they bring you in HUGE chunks…

If you write, there’s a certain approach you need to have, if you want people to understand what you’re saying and buy what you’re selling. You need to think you’re in the communications business, not the marketing or selling business.  And you need to write clearly. Effective writing is above all, easy to understand.  And…

In business today, it’s very hard to find credible people, products and services. And the main reason why is because everyone’s incredibly preoccupied with being perfect, in spite of the fact that in reality… nothing’s perfect. In reality, everything and everyone has flaws.  Even me, if you can believe it.  In fact, Lord only knows…

Less than 12 hours left to take a test-drive of Seductive Selling: besides 15 pages of extra Marketing Examples, here’s what you’re missing out on: *  As we kick off our fifth year, you’ll find out how Rupert Murdoch burned me and why! *  How to solve every problem you ever have in life!  I…

Look, I’m going to explain something to you today in plain and simple English, so you can get your arms around this, once and for all. But first, let me ask you a few questions: How’d you like to buy six dozen bees nests – I’ve got them available for an amazing price? No? O.K.…