Category: Direct Response Marketing

Great copywriting tip today: Gotta close out most of your letters and ads with some kind of a P.S. The P.S. is your ‘goodbye handshake.’  It’s your last chance to grab your reader by the lapels and get them to take action, so do NOT dick around here. In Chapter 24 of “How To Make…

I spent some time this weekend doing a number of copywriting critiques.  And one thing in particular kept coming up:  A lot of people talk too much. Here’s what I mean.  When you’re speaking to someone, keep it short and sweet, don’t run your sentences on and on, and one other thing to keep in…

Getting feedback like this means everything when you put your heart and soul into what you do: “There is a phrase used where I grew up. This phrase is always used to make sure someone isn’t talking hyperbole or bul@$it and that phrase is “KEEP IT REAL.” This one phrase explains why I love this…

The replay of last week’s content-packed call is coming down tomorrow. Make SURE you download the handout that goes along with the call.  You’ll see the download link right underneath the call.  Here’s a small snippet of what was covered: *  Why Most Ads Don’t Work *  Critical ad components that are almost always missing…

One of the simplest things you can do to get your buyers involved with you personally, and with whatever message you’re trying to give them, is to ask them some questions. Not questions like, “How are you?”, or… “What’s the meaning of life?”… or… “Do you read Charles Bukowski?”… but simple rhetorical questions that are…

The replay of last week’s content-packed call is coming down tomorrow. Make SURE you download the handout that goes along with the call.  You’ll see the download link right underneath the call.  Here’s a small snippet of what was covered: *  Why Most Ads Don’t Work *  Critical ad components that are almost always missing…

I love to learn.  I don’t think a day’s gone by in the last 40 years where I haven’t read a book… or a magazine, or an article online, hoping to shove something into my thick skull that’s not already there. Learning something new or getting turned on to a new way of thinking is…

Last week I ran an incredibly content-packed call, and it’s now available for you to listen to. It will not be up for longer than a day or so. Make SURE you download the handout that goes along with the call — you’ll see the download link right underneath the call. Here’s a small snippet…

The faster you get your prospects to take action, the sooner things happen.  And the truth is, unless you come across the right person at the right time… few people will move unless they have some reason to take action now. (Oh, and by the way, marketing that relies on “coming across the right person…

Most sales letters aren’t very good.  And in fact, in the business oppty. marketplace, most sales letters are pretty close to awful. And here’s why: when you’re writing to someone, you want to speak to them the same way you’d speak to them in person.  And I don’t know what you’re experience is, but I’ve…

few comments we recently received: “Craig, your book is brilliant. I’ve just finished Chapter 13.  I thought I knew upsells pretty well…apparently not. The material is fantastic. Thanks so much. Nick.” Nick Penney – Richmond, United Kingdom (England) “Craig has a knack for taking expansive, complex subjects and turning them into simple concepts, understandable by…

Hey, great call last night.  And if you were one of the people who took advantage of that offer, you’ve got an incredible amount of really solid information coming your way. Today let’s talk about making offers because a lot of people struggle with this.  The offer is part of your close, and in general……

Don’t forget to download the handout for tonight’s free telephone workshop, which is taking place at 7pm.  If you are registered for this call, your handout will be sent to you approximately one hour prior to the call. Join me tonight at 7pm Eastern on this content-packed telephone workshop, where I’ll be revealing: *  How…

Join me tomorrow night at 7pm Eastern time for a free content-packed telephone workshop, where I’ll be revealing: *  How to get your buyers to take action — and why most ads and sales letters NEVER do this! *  Important sales strategy that shows why you’re probably “repelling” your prospects instead of selling your prospects! …

The other day we talked about some great resources to look into before writing your promotion.  These resources give you critical marketplace information you need to understand before writing your next promotion. Once you get all these resources, and your working knowledge of your marketplace is all sorted out — then what? Then, you need…

Only 2 days away:  Free teleseminar uncovers why some ads work, but… why most BOMB! Meet me this Thursday night at 7pm Eastern time for a content-packed call.  I’ll be revealing “The 3 Most Critical And Costly Direct-Marketing Mistakes Entrepreneurs Make: Which One Of Them Are YOU Making Right Now?”  I’ll reveal: *  Why some…

Join me this Thursday October 7th at 7pm Eastern time for a content-packed call.  I’ll be revealing “The 3 Most Critical And Costly Direct-Marketing Mistakes Entrepreneurs Make: Which One Of Them Are YOU Making Right Now?” Amongst loads of other things, on this call you’ll discover: *  The cornerstone concept behind literally every direct-marketing success…

Yesterday morning my family and I went into town to have a nice Sunday brunch. The meal cost a lot more than a conventional breakfast, but it was well worth it.  And it got me thinking about a critical mistake I see people making: instead of charging more money and giving more value… they cut…

Few comments I’ve received, check ’em out: “How To Make Maximum Money With Minimum Customers” is one of the very few books I still refer to on a weekly, sometimes daily basis… And I’ve owned it since you first launched it. It may be the “Breakthrough Advertising” of our time. It’s THAT good. The info…

Join me next Thursday the 7th of October at 7pm Eastern time for a content-packed free call.  I’ll be revealing “The 3 Most Critical And Costly Direct-Marketing Mistakes Entrepreneurs Make: Which One Of Them Are YOU Making Right Now?” Amongst loads of other things, on this call you’ll discover: *  The cornerstone concept behind literally…