Category: Direct Response Marketing

Yesterday, we were talking about the 4 things you must include in your guarantees. Today, we’ll go the other way.  There are a few things you never want to do when it comes to guarantees, so let’s go through them, right now. 1.  Never issue a “conditional only” guarantee. And that’s because you’re implying there’s…

First, quick update to let you know I’m going to start putting together the material for the “How To Be A Real Person In Your Sales Copy” workshop, beginning later today. We’ll run the workshop either the last week of this month, or more likely the first week of February, since my Mastermind Group will…

Between the fact that Seductive Selling is approaching the start of it’s 6th year being published, and the start of a new year… I wanted to open up the January issue with a bang, and Lord knows I’ve done exactly this, and more. Before I reveal all the goodies in this month’s issue, let me…

I can’t emphasize enough how important it is to use guarantees in your offers.  But not for the reasons you’re probably thinking. In fact, guarantees are so important, I’ve even used them when I’m giving free information away.  There is virtually NO downside to using guarantees unless you’re just selling garbage.  In which case, you…

Pay attention: I’m going to be in New York City the second week of March, so if you want to book a full, OR half-day of consulting with me, and you’re in that area, contact my office right away. I’m on vacation, not business, so I’m only going to have ONE day available for this,…

I publish a lot of content, so I thought it would be interesting to see the Top 5 posts I made last year.  The results were odd, to say the least.  I’ll share them with you, from most popular on down: 1.  http://blog.kingofcopy.com/maxlaunch/timessquare/ The funny thing is, I HATE making videos — I have a…

Special announcement later today.  But first, here’s a very simple strategy you can use, to create a surge of money out of virtually nothing.  It’s nothing mind-blowing, just one of those things you need to be reminded of, or prodded to do, that can bring in a windfall of cash from out of nowhere. Ready?…

Last Friday I sent an e-mail out (see below), and the response was overwhelmingly “YES!” So this will be a go in the next couple of weeks, and to answer a few questions that came in as well: 1.  Yes, the Q & A will be recorded and made available as part of the product…

I need your opinion on a teleseminar I’m thinking of putting on. one thing i’ve heard literally dozens and dozens of times over the years, from people who meet me through business, is: “Craig is a real guy.  He’s the same guy you see in his daily e-mails and in his products.” Apparently, “being real”…

Here’s a very simple, and comparatively quick way of making some extra cash — fast. It’s called ‘bundling,’ and it’s done all the time in consumer goods industry — especially things like entertainment.  You just package a few products together and then offer some kind of high value perceived deal for them. For instance, if…

In the real world, the best decisions you make, are usually the ones you can spend at least “some” time mulling over. Being forced into making a decision is uncomfortable.  Imagine having to decide, in a knee-jerk situation, where your kids should go to school… the kind of neighborhood your family should live in… or…

I will be in New York City the second week of March, so if you want to book a full, or half-day of consulting with me, and you are in that area, you can do this now.  I am on vacation so I will not have more than one full day available for consulting.  I…

When it comes to small business marketing, there are only three ways to make more money: 1. Charge higher prices… 2. Get more customers… 3. Or get your customers to spend more money with you each time they buy. Let’s talk about how you can charge higher prices in 2011. For starters, make sure you’re…

I normally only allow new people to take a free test-drive of Seductive Selling during the month the current issue is published.  So for example, typically, if you want the December issue, you’ve got to order it in December. I am going to make a one-time exception to this, because of the holiday.  Most people…

I sit at a pretty wide desk.  And I don’t mean ‘metaphorically’ wide, I mean physically wide. One of the things I wanted to do when I set up my office was have virtually everything I need within arm’s length  So, I work at a 7 foot wide desk (8 feet across the back) with…

Ends tonight: Go here for an overall look at everything on sale.  Here are the individual page links: How To Make Your Dreams Come True – half off (was $127, now $63) Very cool product with tons of content, copywriting guidance, swipe file material, and interesting history about how I got started. “I sat down…

Sale’s over Friday night and we are now out of some of the back-issue packages of Seductive Selling Go here for an overall look at everything on sale.  Here are the individual page links: How To Make Your Dreams Come True – half off (was $127, now $63) VERY cool product with tons of content,…

Only three days left to take your free trial of this Special Year-End Issue of Seductive Selling, and receive the special David Ogilvy Interview included with it.  This issue is called “I is for Ivren” (don’t bother looking it up, you’ll find nothing) and here’s what you’ll be missing: *  A “patch” that rapidly took…

Sale’s over Friday night and we are now out of some of the back-issue packages of Seductive Selling Go here for an overall look at everything on sale. Here are the individual page links: How To Make Your Dreams Come True – half off (was $127, now $63) Very cool product with tons of content,…

Been laying low this week with respect to work, and I hope you’ve been doing the same. Just a quick note to say Thanks for all your support, and… to wish you and your family a Merry Christmas or happy holiday for whatever it is you might be celebrating. Next week I’ll be relatively quiet…