Category: Creating Irresistible Offers
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Lead Generation Case Study: L.A. Fitness – Epic FAIL!
The other day I was walking out of the gym, when I saw a scruffy looking white board punched up with scribbles, that caught my eye. What was jotted down on this whiteboard, was nothing shy of astounding. Here it is: Before we go through this, let’s think this through here… A successful marketing campaign…
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How To Increase Your Prices: 39.4% boost in average sales price
I’m a bit of a sneaker hound. Nowhere near the way I used to be when I was younger, but I still typically have 3-4 pairs I rotate through during the week. I coordinate my sneakers with whatever shorts and t-shirt I’m wearing to the gym that day. (This is my brush with fashion, by…
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How to increase sales without spending one thin dime on advertising:
Hey, before we get started… don’t forget to send in some questions for the next Q & A video that’ll be posted later on this week. O.K., so here’s a simple strategy to use, that will increase your sales. It comes straight out of my book, from Chapter 12, and it has to do with…
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Copywriting Tips: 5 Ways To Write A Great Offer
OK, lots to catch up with… For starters, this is the LONGEST I’ve ever gone, since my business has been online, without sending out a tip. Yes, I’ve definitely been somewhat invisible. (Funny to think that at one point — say… only 10 years ago… plenty of businesses weren’t online.) I’ve had good intentions, but…
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Copywriting Tips – How to prove your claims:
Today, a great copywriting tip in Part 3 in this series: I was very fortunate, early in my career, to read a book that’s often overlooked with respect to selling in print, or writing copy. It’s called “How To Write A Good Advertisement,” by Victor O. Schwab. Schwab was mentored by the great Maxwell Sackheim,…
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Selling Strategies: How to show your buyers an advantage…
Today, Part 2 in this series: I was very fortunate, early in my career, to read a book that’s often overlooked with respect to selling in print, or writing copy. It’s called “How To Write A Good Advertisement,” by Victor O. Schwab. Schwab was mentored by the great Maxwell Sackheim, and ultimately… he wound up…
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Testimonial letters — what to do and what to never EVER do
People often ask me what the best kinds of testimonial letters should say, and the answer is actually quite simple. Good testimonial letters should be like verbal “snapshots” of the difference between what your life looked like BEFORE you used the product or service, and what it’s like right now, AFTER you’ve used whatever it…
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Upselling Techniques
Yesterday we talked about how to get more business from existing clients. Today, we’re going to talk about another “smart money” move — upselling techniques. “An upsell” is basically when you increase the value of any given transaction by offering additional items for sale. So for example, the most common upsell you’re familiar with, is…
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How to get more business from existing clients
It’s a LOT easier to get more business from existing clients, than it is to get new business from new clients. And that’s because the toughest sale is your first one. After your first sale, things like credibility, believability, and trust — typically the three biggest hurdles you need to overcome to convert someone into…
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Now Open: Download my 30-Day Cash Flow Surge Program, Free – 17 slots left
You can now download my 30-Day Cash-Flow Surge Program, right now. This will stay open until 17 more people have taken advantage of this, no exceptions. Get busy reading, listening, and watching… and have a great weekend. Now go sell something, Craig Garber P.S. Contact Anne in the office at 813-333-2463, or go here if…
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GREAT Marketing Promo & Irresistible Offer: Tijuana Flats
I can’t tell you how many times I see individuals and big dumb companies trying to run promotions… that take advantage of some upcoming event, or a recent newsworthy item. Most of these promotions are average, at best. But MANY times — especially when the newsworthy item was tragic — these are some of the…
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25 Ways to write an order (response) form
Order forms are like good-night kisses after a first date. Set ’em up properly, and all that hard work you did in the sale, pays off in spades. Screw ’em up… and you get sent home with your tail wagging in between your legs. Now I’m NOT a big believer in the conventional wisdom that…
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Making sale offers – What’s "missing" in Starbucks’ recent sale offer
This morning, I got an e-mail from Starbucks with an offer, and I wanted to discuss it with you, because I can’t help but get the feeling something’s “missing” here. The offer said: *********** ATTENTION: Current and prior customers & clients, ONLY *********** “Add a wholesome, savory breakfast to your day – and get one…
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Selling: 9 Things you MUST include with your offer:
I’m incredibly busy right now, with client copywriting projects and a new consulting program, on top of regular and ongoing consulting projects, as usual. And… with some luck on my side, I’ll also be bringing out one or two new products before the end of the year – one for sure, before the end of…
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How To Write A Compelling Offer: This one work?
Last week I had a post about the three things your offers need to have, to make them compelling. *********** ATTENTION: Current and prior customers ONLY! *********** Then there are offers like this biz opp banner at the top of this page. It’s been draped across a van that’s been sitting in a parking lot…
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Offers, How To Make An Offer: Does your offer make your reader salivate?
Last week I sifted through a few copy critiques, and there was one common recommendation I made on all three of them, and it had to do with the offer: *********** Free, for current and prior customers and clients only: http://kingofcopy.com/curious *********** If you really want to make your offer irresistible, it has to make…
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Copywriting Tips – How To Create An Offer: 3 Most CRITICAL Components Of Your Offer
Your offer is sort of like the chorus of a good song In the sense that, everything else you’re saying and doing, is all leading up to this one point. It’s the “climax” of your sales letter, in a sense, just like the chorus of a song. And there are three things you need to…
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Simple ad example inside – how to sell benefits over features:
“A journey of a thousand miles begins with a single step.” Chinese Proverb I saw this ad in MacWorld a few weeks ago, and I thought their message was pretty cool. Here’s the ad: What was cool about this ad, is… it’s a great example of selling benefits over features. The company sells all kinds…
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Direct-Marketing Strategies: 3 Ways to make your offers even MORE irresistible
There’s nothing more compelling — nothing more likely to get your prospects to buy — than an irresistible offer. So, here are three simple ways you can make ANY offer more irresistible. 1. Offer something NOW. Many sales are made online, and often… these goods and services have to be shipped out to you, or…
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Emotional Direct-Response Marketing: How to sell what you regret
Weird way people behave sometimes, especially when it comes to opportunity. People have a natural inclination to avoid discomfort, and to avoid loss. And this inclination is far more inherent, than the desire to make gains. In other words, we’re very primal in some ways. Our instinct to protect what’s ours — like arms clasping…