Category: Copywriting Tips
-
Direct-Response Copywriting & Marketing Strategies: Heads up for SERIOUS 50% Off Cyber Monday sale
Just a quick reminder that starting on Cyber Monday, and running for 3 days ONLY, you can get virtually ANY of my Products listed here, for a whopping 50% off. This is good on any kind of product or consulting, except: 1. Seductive Selling Newsletter Current trial (back-issue bundles WILL be on sale) 2. Mastermind…
-
Lead Generation Marketing: On Black Friday, Cyber Monday and other opportunities to spend like a wild hyena
So it’s “that” time of the year already. And yes, of course, time’s gone by too quickly… everything feels overwhelming… and it’s hard to imagine things are starting all over again in less than 6 weeks. But one thing you’ll find this time of the year, is that everyone seems to be having a sale…
-
Writing Sales Letters – VIDEO: 9 Emotional buying triggers most people COMPLETELY miss
Recently, I’ve been playing around trying to learn how to use Keynote. It’s Apple’s version of PowerPoint and frankly, I like it a lot. It’s got a number of really cool features — most of which I’ll never use, but… it’s fairly user friendly and extremely flexible, and that’s what’s important. *** 42, 5-star book…
-
Writing Sales Letters – 2 Questions NOT to ask in a sales letter:
If you own my Keepin’ It Real Copywriting Workshop, then you already know the value of questions, when you’re selling in print. But just like there are GOOD questions to ask… there are also really BAD questions to ask, as well. *** 42, 5-star book ratings on the amazon.com direct response best-seller list *** For…
-
Writing Sales Letters: Outrageous claims like he invented the question mark… and that chestnuts are lazy
If you’ve watched the original first, Austin Powers movie, then you’re probably familiar with today’s subject line. But the truth is, while it’s important to make strong claims — it’s also important to make believable claims. And all too often — especially online — it seems like common sense is tossed out the window, when…
-
Writing sales letters: 5 Reasons why some people sell effectively… and others fall flat on their faces
Wow, another busy week here at chez Garber… The older I get (48 next month), the less effort I put into selling and the more effort I put into the trimmings surrounding the sale. And oddly enough, when you do this… it becomes much easier to make your sales. What I mean is, much of…
-
Writing Sales Letters: Checklist – 9 cosmetic do's and don'ts
Digital sales of my book are now almost as high as actual hard copies on amazon. It’s amazing how many people read digitally. (41, 5-star book ratings doesn’t hurt, either!) *** Here’s a little checklist to go through, after you’ve written a sales letter or ad, and before you take it “live.” The purpose of…
-
Writing Sales Letters: More pricing problems and how to avoid them
More pricing problems and how to avoid them Look, I love my kids more than anything… and if you have kids, you probably feel the same way. BUT… you know those people who have kids and the ONLY thing they talk about, is their kids? Or their ailments? Or their crappy job? Or their financial…
-
Writing Sales Letters: How to not avoid making an ass out of u and me
In this month’s Seductive Selling Newsletter, I went through 13 or 14 ads in a VERY popular (perhaps the most popular) niche marketplace. There were a number of situations in these ads, when the same thing happened, over and over. Quite often, the writer assumed the reader knew a lot more about what was going…
-
Writing Sales Letters: Hard writing rules to follow
One of the biggest mistakes people make when they’re writing sales letters, is thinking everything has to come out the way it’s going to end up. This makes no more sense than thinking what’s in your mixing bowl is what it’s going to look like when it’s on your table. Writing, like food… has to…
-
Writing Sales Letters: 3 ways people screw up sales, in print
I’ve been somewhat out of pocket the last two weeks or so, working on a new business I’m getting up and running, over in Europe. Besides working on a very detailed free report to generate leads, I’ve also spent a NUMBER of hours in strategy meetings. Sometimes it seems like you’re splitting hairs working on…
-
Writing Sales Letters: The MOST common mistake people make when writing sales letters
For some reason people get confused when they’re writing sales letter. It seems like a lot of people think they’re standing up on a stage, addressing a huge audience when they’re writing, instead of the one lone person who’s actually reading the darn thing, alone at home or in their office. And so, instead of…
-
Writing Sales Letters: Getting w-a-a-y too personal
OK, look… it’s like 90 degrees here and sunny, with VERY low humidity, so this is going to be quick. It’s Friday and I’m big into unwinding today, so let’s get busy: The other day, we talked about opening your sales correspondence with names, and about personalization, in general. But what you also need to…
-
Writing Sales Letters: Greetings and salutations — or not?
*** Discover How to start and run multiple coaching programs, even if you don’t have ANY programs going on, right now, in this new Free Report and Audio, “How To Start At ZERO… And Launch A Money-Making Empire” *** Greetings are important — they often make or break a relationship, right? I remember when I…
-
Writing Sales Letters – How to make your buyers move (just like your dad did)
*** Discover How to boost your conversions by 268% – on page 2 – of this New Free Report and Audio, “How To Start At ZERO… And Launch A Money-Making Empire” *** Remember when you were a kid, and your dad wanted you to move your ass — NOW, and not later? Boy oh boy,…
-
Writing Sales Letters: Small-town farmer predicts recession's end on September 5th
“It’s true! Out of the corner of a small former citrus town in west-central Florida, this former Grapefruit farmer (and son of a Baptist preacher) now has concrete evidence the recession will end for all of us here in America, on September 5th.” That’s pretty attention-getting, isn’t it? Oh, yes it is. And this is…
-
Emotional Direct-Response Marketing Strategies – LAST day, NO exceptions:
This month’s Seductive Selling is an INCREDIBLE issue, but it’s only going to be available until midnight tomorrow. You can still take a 30-day free test-drive of it, so listen to what you’re missing: First of all, the Audio Success CD of the month is with one of my Mastermind members, and he gets VERY…
-
Writing Sales Letters: 3 mistakes that make your readers IMMEDIATELY stop reading
Delay is the death of a sale. Even if you’re selling something face to face… if your prospect’s attention wanes… your sale is gone. You simply must keep the ball rolling, to get anywhere. And let’s face it, in print, this isn’t so easy to do. But here are three common mistakes I typically see…
-
Writing sales letters: 2 ways to turn your sales letters into absolute magic
I just finished writing a sales letter for a client of mine. He’s looking to hire a few people and he wanted to make sure, only the cream of the crop applied for these positions. There were two major strategies I used, to make sure this is what happens, and I wanted to share them…
-
Copywriting & Writing Sales Letters: What can you take out of this?
Interesting article in the New York Times last week, by David Pogue, about the Flip camera and why it went south. It’s a good read and I’d encourage you to check it out. One of the more relevant comments in the article was the development philosophy of the Flip team. To narrow down the focus…