Category: Copywriting Tips
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Copywriting Tips: Overlooked common copywriting and selling misjudgments
Couple administrative things before we get into it: 1. Last week, I posted a pretty cool interview I recently gave, and since it was a holiday weekend, I thought I’d post it again in case you didn’t get a chance to check it out. If you have any questions or comments, I’ll respond to them…
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Copywriting tips: How to start writing a sales piece, when you don't know what to say
I’ve been selling in print for close to 13 years now, starting an online or offline sales letter, space ad, video sales letter, or any other kind of marketing media, comes almost as naturally for me as riding a bike does. I say almost, because when you’re speaking to people, you have different options to…
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Copywriting Tips – 7 Overused words you MUST eliminate from your marketing, now:
First, just to let you know, over 50% of the people registering for my Workshop, have applied for Hot Seats — which is starting to make Hot Seats, the most IMPORTANT part of this event. So if you getting a Hot Seat is important to you, then make sure you send in your application SOONER…
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Sales Letter Bullets – Sloppy mistakes that cost you orders:
Before we get started today, let me tell you that I’ll be releasing information for my upcoming Lead Generation & Client Attraction workshop in the next day or so, so keep your eyes opened for it. The workshop will be here in Tampa on Friday and Saturday, June 22nd & 23rd. Now let’s get to…
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Personality Marketing: 3 Ways to put personality into your writing
Well, well, well… what do we have here, today? Everyone wants to know how to put personality in their writing, right? You betcha. So let’s talk about three different ways to make this happen. 1. First things first — do you HAVE a personality to share? If you’re rather dull and boring, you’re in trouble…
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Copywriting Tips: Ever wonder why people put P.S.'s on sales letters?
“Absence of fear doesn’t make you brave, courage in the face of fear makes you brave.” Penn Jillette If you’ve ever read a long-form sales letter written using emotionally compelling “direct response style” sales copy… then chances are outstanding, the sales letter had at LEAST one P.S. But let me ask you something: Outside of…
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Direct Mail Copywriting – Instantly boosts your direct-mail response rates:
“I never hated a man enough to give him his diamonds back.” Zsa Zsa Gabor O.K., here’s a quick one for today. I’m rushing out of here to go and pick some blueberries, actually. I love eating blueberries — they’re one of the best things you can eat, health-wise… they taste great… and when you…
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Emotional Direct-Response Marketing: What's your favorite brand name?
“It is far sweeter to escape, than to be merely free.” Andrew Corsello As you know, direct-response marketing is more results-driven trackable marketing that works NOW. Not brand-driven marketing where you try and get your brand “out there” somehow and let the brand do the selling for you. For entrepreneurs and small business-owners like the…
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Simple ad example inside – how to sell benefits over features:
“A journey of a thousand miles begins with a single step.” Chinese Proverb I saw this ad in MacWorld a few weeks ago, and I thought their message was pretty cool. Here’s the ad: What was cool about this ad, is… it’s a great example of selling benefits over features. The company sells all kinds…
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Business Strategy Consulting – About that Starbucks offer you received in your inbox yesterday:
Here’s some business strategy consulting anyone can use. And… this is gonna be good, so pay attention. There are a couple of different components that go into crafting an offer. And you need to consider both of them, because having one without the other is like having a brand new Corvette and a full tank…
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e-mail marketing tips – This is THE best way to get your e-mail opened:
Today’s message is going to be short… and sweet. I want to teach you the best way to get your e-mails opened. This also happens to be the best way to get your direct mail opened… the best way to get your wife and kids to listen to you… and the best way to get…
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Writing Sales Letters – How to get your customers, clients, and patients, to write your sales letters for you:
One of the simplest things you can do, to boost sales and the response rates of your marketing, in general, is to let your customers write these pieces for you. I don’t mean, literally sit down and write them for you, but if you listen… they can create almost all your content. For example, when…
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Direct-Marketing Strategies: 3 Crippling sales mistakes
Over the last few days I had the opportunity to deal with a few different vendors, while I was in the middle of purchasing a couple of different services — both business and personal. I was amazed how many simple things these vendors screwed up and got wrong. Wrong for the customer — and wrong…
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Direct-Marketing Strategies: 3 Ways to make your offers even MORE irresistible
There’s nothing more compelling — nothing more likely to get your prospects to buy — than an irresistible offer. So, here are three simple ways you can make ANY offer more irresistible. 1. Offer something NOW. Many sales are made online, and often… these goods and services have to be shipped out to you, or…
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Direct-Response Marketing: What parents know (and don't know) about selling, that you don't
Last week I was reviewing a web site for a client. The site had a number of problems with it, but the biggest problem was that the client would never ever, ever make any money with it. Why? The answer is simple: there was no call to action. The website was, in a sense, nothing…
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Emotional Direct-Response Marketing: How to sell what you regret
Weird way people behave sometimes, especially when it comes to opportunity. People have a natural inclination to avoid discomfort, and to avoid loss. And this inclination is far more inherent, than the desire to make gains. In other words, we’re very primal in some ways. Our instinct to protect what’s ours — like arms clasping…
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Direct Response Marketing: Why people buy and how to sell it to them
No matter what you do for a living, keep in mind… nothing gets bought unless it gets sold first. And as you probably know, much of selling simply involves giving people a reason or some kind of “excuse,” to buy. Sure, sometimes the offer in and of itself, is enough of a reason. But other…
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Copywriting – FINAL: Last day to save $600 off sales copy review
FINAL reminder that today is the last day to order a 7-Step Detailed Sales Copy Review, before the price goes up. Tomorrow the price goes up by $600, and right now, you can also make two payments if you want. My time is getting tighter and tighter with all the permanent projects I’m getting involved…
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Writing Sales Letters: Major changes starting now, and how to sell old and unusual stuff
First some administrative stuff. Next year I’m making a number of changes in my business. One of the things that will be changing is I will be doing a lot fewer copywriting critiques. So if you’ve been considering getting one of those powerful 7-Step Detailed Sales Copy Overhauls, book it now, because after Friday, December…