Category: Copywriting Tips
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New Q & A Video Posted – How To Put A Squeeze Page Together, 2 More Questions answered:
Just posted a new Q & A Video and you can see it right here: Send your questions in for next week’s episode, right here Today I answer the following 3 questions: How to put a squeeze page together… How long should it take to write a sales letter? And… Should I become an entrepreneur,…
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Copywriting Tips: 5 Ways To Write A Great Offer
OK, lots to catch up with… For starters, this is the LONGEST I’ve ever gone, since my business has been online, without sending out a tip. Yes, I’ve definitely been somewhat invisible. (Funny to think that at one point — say… only 10 years ago… plenty of businesses weren’t online.) I’ve had good intentions, but…
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Copywriting Tips: 5 Steps To Create A Marketing Campaign (and a RARE David Ogilvy video to watch)
(Make sure you read through this because at the end, I’m going to point you to a rare, old marketing video that’s absolutely brilliant.) Here’s a really smart formula you can use to create virtually any marketing campaign. If you follow it, and do the basics here… it’ll help you gather up all the information…
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Copywriting Tips: How To Write Winning Headlines (In 2 Steps)
Cool copywriting tip today. But before we get started, I just want you to know I posted 10 new Offbeat Ads on my blog. They’re amusing, and definitely offbeat, so check them out here. Today let’s talk a little bit about headlines. In my book, I explain how the perfect formula to writing effective headlines,…
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Copywriting Tips – How to prove your claims:
Today, a great copywriting tip in Part 3 in this series: I was very fortunate, early in my career, to read a book that’s often overlooked with respect to selling in print, or writing copy. It’s called “How To Write A Good Advertisement,” by Victor O. Schwab. Schwab was mentored by the great Maxwell Sackheim,…
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How To Write A Good Business Introduction Letter (And… How Not To!)
WORST letter I ever wrote: I was going through some old files the other day, and I found what has to be… the absolute WORST letter I ever wrote. It’s a letter I sent out to people back in 2000, when I first started writing sales copy. I was trying to get local clients, and…
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How to write a good advertisement
** Note: Starting Wednesday, we’re going to have a big blowout Easter sale where you can get 50% off all our products, sales copy reviews, and hourly consulting (only). I’ll be sending out more details tomorrow. *** When I first started writing sales copy, I was lucky enough to be mentored by a brilliant marketing…
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How to write a winning sales pitch!
I’m VERY busy right now – copywriting clients, consulting, and outside projects. So daily tips haven’t been as frequent, and I’m sorry about that. Next week, we’re going to have a big blowout Easter sale, so sharpen your credit cards, ok? Today, I want to talk about two things: 1. How to write a winning…
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Just the facts: Lead Generation Mistake #12
One of the most important things you an do, especially when you’re trying to generate leads, is disclose as many facts as you can about your product or service. For some reason, people seem to feel “facts” are boring… and that your customers, clients, and patients won’t be interested in them. So instead, people spend…
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Direct Mail Sales: 3 most often overlooked, simple direct mail sales strategies
Making money using direct mail isn’t easy. BUT… it’s also not as hard as you think it is, simply because not a lot of people are using direct mail. And once you make it work, you get to tap into a steady stream of very qualified new leads, in addition to whatever business you’re getting,…
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Cool Customer Engagement Strategy
Before we go any further, see if you know the correct answers to any of these 3 questions, and then we’ll talk about a very cool customer engagement strategy: 1. What’s the most important part of your sales letter, display ad or website? 2. If you had to choose between using direct mail or a…
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David Ogilvy Quotes
There are several people I’ve studied over the years, who’ve made a huge impact on how I think, with respect to marketing. Specifically, the “social engineering” behind what you’re selling. “Social engineering” is a term I first heard Gary Halbert used. And what he was referring to, is the approach you want to use, to…
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3 Ways to sell to your list: Which one of them is best for you? (Choosing the right voice to write (and sell) in)
Today’s tip is only for people who are willing to go the extra mile when you’re trying to sell in print. It’s like doing cardio before or after you work out with weights — only the die-hards are going to do it. Similarly, only those people who are die-hards are going to consider today’s topic.…
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Why selfish people fail
O.K., so before you think this is a feel good mindset post about Karma… let me tell you that it’s not. If you don’t already know that being selfish is just bad for you, in general… I can’t help you. I’m assuming everyone reading this is an adult with enough life experience to know that…
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2 more “Offbeat Ads” posted
I’ve posted a couple of unconventional new ads to the Offbeat Ads section of my blog. Check ’em out when you get a chance. Oh, and don’t worry – we’re going to have comments set up there pretty soon, so you can contribute your own two cents to these, or just ramble on about nothing…
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Copywriting Tips, Emotional Sales Copy: How to prevent painful divorce
Chances are good, you had a fairly strong “guttural” reaction to the subject of today’s e-mail — especially if you’re married. Why? The answer is simple: *********** ATTENTION, Current and prior customers & clients, ONLY: Make 2013 your best year EVER *********** Divorce is one of the most difficult and painful things, anyone can experience.…
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Copywriting Tips: 3 Ways to edit your copy AND say more (get rid of the garbage)
Most people spend far too much time thinking about, “Should I write more or should I write less?” Or… “Long copy versus short copy?” This is a completely irrelevant question. It’s like asking, “How much time should I spend working out?” In all three of these cases, you’re asking the wrong question. WHAT you do…
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Free Direct Marketing & Copywriting Interview
If you completed yesterday’s one-question survey — thanks. And if you haven’t, check it out now. I’ll post up the answers, as well as some of the comments, early next week. (Some of the comments are very interesting.) Results like this make things feel like less of a crapshoot. In the meanwhile… *********** ATTENTION: Current…
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Copywriting tips – A POWERFUL short-cut to creating sales messages
Since it’s Friday and since I just got back in town after a few days, today’s message is going to be short… and sweet: *********** Free Strategy Session! Limited number of strategy sessions now available for current or prior customers and clients (Including amazon.com book sales) Apply for yours right here *********** For most people,…
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Copywriting Tips: How to write an order form – 5 things you MUST include:
New pop-culture feature for curiosity-seekers: I listen to music almost all day long. and for the last 7 years in my offline newsletter, Seductive Selling, I’ve included the particular music i’m listening to when I’m writing the newsletter. so from now on, at the very bottom of my e-mails, i’m going to list the particular…