Category: Conversions
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2 Ways To Come Up With Your “Big Idea”
How to create “the big idea” for your product or service: No matter what you’re selling, you’re going to continue struggling, if you’re not offering up “a big idea.” Meaning, something that makes you different, or positions you differently than anyone else. Some people call this a USP (Unique Selling Proposition), but your buyers don’t…
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3 Ways to use photos to increase your conversions
Note: Last night and early this morning, we got a number of e-mails from people who wanted to take advantage of the half-off sale last week, but who were out of town for Spring Break. So, starting at 4pm today – for 8 hours ONLY, you can take advantage of the Easter sale. Just enter…
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Permission e-mail marketing: Ignoring all the haters
Believing something, without thinking things through… is dangerous. And here’s why: I recently read some survey results, and if you took what you read at face value, it might cost you a small fortune. Here’s what happened. The survey said, 75% of all consumers will dislike a brand after they blast them with e-mails. Now…
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How to get more business from existing clients
It’s a LOT easier to get more business from existing clients, than it is to get new business from new clients. And that’s because the toughest sale is your first one. After your first sale, things like credibility, believability, and trust — typically the three biggest hurdles you need to overcome to convert someone into…
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25 Ways to write an order (response) form
Order forms are like good-night kisses after a first date. Set ’em up properly, and all that hard work you did in the sale, pays off in spades. Screw ’em up… and you get sent home with your tail wagging in between your legs. Now I’m NOT a big believer in the conventional wisdom that…
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Direct-Marketing Strategies: Last day to get your hands on this: How to get money out of leads you can't convert
Today’s the last day to take your Free Trial of Seductive Selling, and get your hands on this month’s issue, PLUS all the bonus CDs, DVDs, and back-issues. Here’s what you’re missing: In this month’s “On My Nightstand Right Now” column: – A somewhat unusual “get in shape” book I’m putting through the paces –…
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Sales Letter Bullets – Sloppy mistakes that cost you orders:
Before we get started today, let me tell you that I’ll be releasing information for my upcoming Lead Generation & Client Attraction workshop in the next day or so, so keep your eyes opened for it. The workshop will be here in Tampa on Friday and Saturday, June 22nd & 23rd. Now let’s get to…
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Conversion Strategy – How to close open loops for your buyers:
“The golden opportunity you are seeking is in yourself. It is not in your environment, it is not in luck or chance or the help of others — it is in yourself alone.” Orison Swett Marden If you’ve ever studied David Allen’s material on how to get organized, “Getting Things Done,” he often refers to…
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Lead Generation Marketing – Use any of these three strategies immediately, to reactivate your old customers:
I was in meetings pretty much all last week – so now it’s time to get re-activated. And in fact, that’s exactly what we’re going to talk about today – “re-activating” your old customers. Because this is a fairly easy way to generate some relatively “new” business. Unless you’re selling life-event products and services —…
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Closing techniques: "YEs," Apparently so?
The other day, I sent out an e-mail, and we literally had HUNDREDS of “Yes” responses – FAR more than ever before. Here was the e-mail, in case you missed it. I’m working on this program now, and it will be released in January. But what I want to do next, is figure out how…
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Writing Sales Letters – How to make your buyers move (just like your dad did)
*** Discover How to boost your conversions by 268% – on page 2 – of this New Free Report and Audio, “How To Start At ZERO… And Launch A Money-Making Empire” *** Remember when you were a kid, and your dad wanted you to move your ass — NOW, and not later? Boy oh boy,…
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Writing Sales Letters: LIVE 6 minute video reveals the 5 most important things to split-test
On this 6-minute video, I reveal: * A SHOCKING secret about postcards… * The 5 Most critical items to split-test (and what to IGNORE when split-testing) * The most common trait of successful marketers (it’s NOT what you’re thinking) * And more! Here it is: Now go sell something, Craig Garber P.S. Discover how to…
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Small Business Marketing: Catching up from last week, 5 traits of winning products
I had a blast in New York City with my son, and it’s taken a few days for me to decompress and catch up with work. Today I’ll be finishing this month’s Seductive Selling Newsletter… tomorrow I have a client coming in for a day of consulting… and Friday and Saturday I’ll be working on…