Category: Communication
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Emotional Direct-Response Marketing: What's your favorite brand name?
“It is far sweeter to escape, than to be merely free.” Andrew Corsello As you know, direct-response marketing is more results-driven trackable marketing that works NOW. Not brand-driven marketing where you try and get your brand “out there” somehow and let the brand do the selling for you. For entrepreneurs and small business-owners like the…
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Simple ad example inside – how to sell benefits over features:
“A journey of a thousand miles begins with a single step.” Chinese Proverb I saw this ad in MacWorld a few weeks ago, and I thought their message was pretty cool. Here’s the ad: What was cool about this ad, is… it’s a great example of selling benefits over features. The company sells all kinds…
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e-mail marketing tips – This is THE best way to get your e-mail opened:
Today’s message is going to be short… and sweet. I want to teach you the best way to get your e-mails opened. This also happens to be the best way to get your direct mail opened… the best way to get your wife and kids to listen to you… and the best way to get…
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Business Sales Strategy – How to look like a big, dumb, "cash rules everything around me" corporation:
Two days ago, I got an e-mail from Mercedes-Benz USA. I love Mercedes — their cars, their history, and their commitment to excellence. But this e-mail pretty much exemplified almost everything you can do wrong when you’re speaking to your customers. And unfortunately, it’s extremely typical of big companies. The subject line of the e-mail…
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Direct Response Marketing: Why people buy and how to sell it to them
No matter what you do for a living, keep in mind… nothing gets bought unless it gets sold first. And as you probably know, much of selling simply involves giving people a reason or some kind of “excuse,” to buy. Sure, sometimes the offer in and of itself, is enough of a reason. But other…
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Writing Sales Letters: Checklist – 9 cosmetic do's and don'ts
Digital sales of my book are now almost as high as actual hard copies on amazon. It’s amazing how many people read digitally. (41, 5-star book ratings doesn’t hurt, either!) *** Here’s a little checklist to go through, after you’ve written a sales letter or ad, and before you take it “live.” The purpose of…
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Emotional direct-response marketing: Little white lies – actual story
About six weeks ago, a guy I know called and left a message on my business line. He said he wanted to get together with me for coffee. Now I don’t know this guy too well, and so typically, when you get a call like this, it means the guy wants something from you. Right?…
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Writing sales letters: the objection before ALL other objections – here's why you MUST address it
Your son wants to play ball with you right now, and your knee-jerk reaction is… what? Your wife needs you to run to the mall with her to help her with some returns. Your first thought is…? Your tooth is simply killing you and you HAVE to make an appointment to see your dentist and…
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Small Business Marketing: Point of arousal
Most people don’t know how to sell. They come close… but they miss a few key components that would otherwise make the sale work like gangbusters. For example, if someone’s selling an expensive pair of jeans, they’ll talk about things like the kind of materials used to make the jeans, and where they come from.…
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Small Business Marketing: Are these the weak messages you're giving prospects?
Quick – without giving this too much thought or looking into this for more information… answer these two questions: 1. Which doctor do you want to work with? A. The one who charges $7,500 for a procedure, or… B. The one who charges $1,500 for a procedure? Now this one: 2. Which copywriter do you…