About being unusually provocative…

Yesterday we talked about getting noticed, but getting noticed for the right reason, not the wrong reason.

I got several comments about this, both posted on my blog and sent in here to the office. Many people were wondering about some different ways they could get noticed.

One of the easiest ways is to sort of “make some noise” that’s provocative. And if you look up the word “provocative” in the dictionary, the definition is “tending to provoke or stimulate.”

So you want to create a buzz, not just to make noise, but to make noise that’s going to provoke or stimulate your buyers.

One of the simplest ways of doing this is to be controversial and go completely against the grain of what everybody is thinking about in your niche, or what everyone’s talking about in general.

A few things that come to mind right away are things like this:

“Crush The Saudis! Here’s how to make an absolute killing in the stock market by taking ADVANTAGE of the high gas prices!”

See, this would be pretty effective because this is a topic that’s on everyone’s mind. And by speaking to it — regardless of your position or what you’re selling, you’re being provocative.

Here’s another thing you can do: “Screw Dennis Quaid! I’ll show you five ways to slaughter your competition by using the exact same sales tactics the big drug companies use — only with a lot less effort… AND a lot less cost!”

This one’s also provocative because it’s taking advantage of something in the news right now, today. (I usually just look at the headlines of USA Today to see what’s on most people’s minds, or I go to USAToday.com)

“Why The Preforeclosure Crisis Is HELPING The Economy!”

Again, the controversy around this one makes it extremely provocative and sensitive. Now don’t worry about offending people here — lots of folks will read this and think you’re an insensitive you-know-what. But… lots of people who are in real estate will also read this — and in all likelihood, those are the folks this ad would be targeting.

In fact, don’t ever worry about the people who don’t like what you have to say. Those people won’t buy from you and aren’t your customers, so why should you care? Just focus on the one’s who DO vibe with what you’re saying. Those are the only ones that matter.

Now go sell something, Craig Garber

P.S. Provocative? HELL Yeah! In this month’s Seductive Selling Newsletter, I’ve got an ad that’s so provocative, it made a big GIANT insurance company STOP what they’re doing and reverse the direction they were moving in — and that’s like getting an oil tanker to stop on a dime and reverse directions in the water! Check it out and test-drive it fre.e and get 15 bonus gifts (watch the video about this) right here: http://www.kingofcopy.com/ssnl

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