This message is for all the loan officers and mortgage brokers on my list who HAVEN’T registered for this call yet. It is an exact copy of the message I send out on Monday, in case you didn’t see it the first time.
I have some exciting news for you — and as an LO, I KNOW you haven’t had any of that in a good long while. So here goes:
If you are a loan officer or a mortgage broker, you’re probably enjoying your business nowadays, about as much as I enjoyed the last few months of marriage to my ex-wife.
I mean, let’s face it, the truth is, you feel a LOT better about yourself and your life, when you’re walking around with fistfuls’ of 50’s and 100’s in your pockets, then when you’re barely making your monthly nut, right?
Well, don’t worry, like I said, I have some exciting news for you. First, snap OUT of the funk you’re in! I know it feels like you’ve lost your mojo, but to tell you the truth, I don’t know anyone who hasn’t felt like that at one point in time in their business life.
But the key to bouncing back, and bouncing back even stronger than before, isn’t to wallow in your misery… it definitely isn’t to sit there like a deer in headlights inside your office all day, blaming the markets and reading all the miserable news about the economy and gas prices on USA Today… and it definitely isn’t to “accept defeat.”
That’s what “average people” do, it’s not what successful people do.
See, back in the 1994, a guy I worked for once told me — I guess you can call him my first sort of “mentor”… anyway, this guy — his name was Tom Young — he said something to me which I’ve never forgotten. In fact, it’s so important I’ve told it to each of my kids since they were little. He said, “Craig, life is 10% what happens to you, and 90% how you react to it.”
And he was really and truly right. Reality — which is the ONLY thing you should be concerned with — is that no one has control over what happens to them and over the kinds of obstacles life winds up throwing at you.
But you DO have 100% total control over how you react to these things. This is why, two different people will get the same cancerous disease, and while one folds like a dried out leaf in the winter time, the other fights, quite literally for their life, with every single ounce of energy in their being… and ultimately survives.
And I will tell you now, it’s also why some folks in your industry are accepting the current economic and market conditions as their inevitable death-knoll… while others are determined to not only survive… but to THRIVE in this new economy we’re seeing.
Look, I know what it’s like to be broke, probably more than you’d ever believe. In 1997 I filed Chapter 11 after getting screwed by a greedy lawyer during a brutal lawsuit I was involved with. All I was looking to do is pull my two sons out of the abusive situation they were in, living with my ex-wife. All he was looking to do was line his pockets with my hard-earned cash.
Then, a mere 3 years later, when I was trying to shut down my financial planning practice and get my marketing and copywriting business started… again, we were flat broke. Here I was with three kids and a new baby, and all I could do was figure out how to shift debt from one card to another, month-in and month-out.
As the leader and sole provider of a family, I’m sure you’ll agree there’s nothing more humiliating than having to charge basic needs like groceries and diapers on your card, instead of paying cash for them. Right?
Thank goodness my wife kept encouraging me to keep at it, because it obviously all worked out. Right now, I’m smoking a 10-year old premium cigar as I sit here on my dock overlooking the lake and the boats going around it. (It also all worked out with my sons. We got full custody of them in 2000 as well — a long story for another day.)
Anyway, I think I may have come up with a way to not only seriously help you and your business out, but to potentially change your entire outlook on your business, both financially and emotionally — and therefore change your outlook on life, as well. To do this, I’m hosting a completely free teleseminar with one of my private clients. This guy’s not only very ethical (I’ve had a business relationship with him for over two years and running.), but he’s actually one of the highest paid mort-gage guys in the industry, and he knows the marketing, operational and implementation end of your business, like the back of his hand.
Between his hands-on industry knowledge, and his ability to implement basic and advanced marketing strategies, and my marketing experience and ability to generate leads, there’s probably not a single issue we’re NOT going to be able to help you with on this completely fre.e call.
And don’t worry, this isn’t some sort of a back-door sales pitch to get you into some big-time coaching program. Frankly, I need another coaching program right now like I need another hole in my head. There will be NO pitching on this call.
So what I’d like you to do, is go to the teleseminar sign-up sheet at http://www.kingofcopy.com/loteleseminar — and let me know the toughest questions or obstacles you’re struggling with, right now. We’ll answer ANY reasonable questions you send us, on this fre.e teleseminar on June 18th at 7pm Eastern time.
Again, that website is http://www.kingofcopy.com/loteleseminar. If nothing else, check out the video on the page. My wife told me I looked like I had ants in my pants when I made it because I couldn’t sit still.
But hey, what else is new?
Now go sell something, Craig Garber
P.S. Hey, the bottom line is, when life hands you lemons, you can either make lemonade… or be a sour puss. Me, I’ve always been fortunate enough to have the strength to look bad news straight in the eye and say, “I’m NOT the guy you wanna mess with,” and then proceed to figure out how to kick that particular obstacle’s ass in, and then get back to whatever I was doing.
But, the choice is yours. Everyone’s different.
I’m looking forward to helping you on this fre.e teleseminar on June 18th. So make sure you go and register for it, right now while this is fresh on your mind and before anything else comes up.
It’s right here: http://www.kingofcopy.com/loteleseminar
IMPORTANT: By-the-way, I’ve also started a new blog just for you guys. So if you enjoyed this, pass it on to a few of your friends and business associates, and if you have any comments about this message, then PLEASE leave them right here on my new blog:
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