First of all, today I want to tell you a short story about a long Christmas tree, not a long story about a short Christmas tree — just wanted to clear up any confusion you may have had.
O.K., so yesterday, my wife and I took off, flying first class to the Big Apple, for a romantic getaway.
It’s romantic for two reasons: One, the kids aren’t here… and two, we’re alone. I realize if you don’t have kids, this may sound redundant, but rest assured, it’s not.
Now about that tree. Wednesday night, the most famous Christmas tree in the world — the 84-foot tall Norway Spruce Christmas tree, was lit in Rockefeller Center, which is located on 5th Avenue and 47th Street. This tradition has been going on for the last 76 years, and the history of this tradition — like most traditions, is quite interesting.
Here, listen to what Daniel Pool says about it, in his book ‘Christmas in New York:’ “The first Rockefeller Center Christmas tree was a mere twelve or so feet tall. It was put up by the workmen in 1931 at the rubble-strewn site of the innumerable speakeasies on and around 50th Street which were torn down to make way for the new skyscraper complex. During those desperate Depression years, the men worked late into Christmas Eve, and were paid their wages in front of the tree, which they had decorated with some tinsel, paper and a tin can or two. In 1933 The Rockefeller Center management took over the Christmas tree idea. The first ‘official’ Rockefeller Center tree had seven hundred blue and white lights on it and was set up on the sidewalk in front of the then new RCA (now GE) building. Some decades ago the decorators thought it would be nice to have long aluminum icicles hanging. However, because big sky scrapers like the RCA building create wind tunnel effects, the not so well-secured icicles flew around the area like spears. Today only lights are used and no ornaments.”
The first nationally televised Rockefeller Center Christmas Tree lighting was in 1951 on the Kate Smith Show. It was again lit in 1954 on the Howdy Doody Show.
The lighting of the tree is kind of special to me, since I proposed to my wife there many many years ago. Next year, I think we’ll be taking the kids up here, either to see the tree lighting or to enjoy the Thanksgiving Day parade.
But right now, you need to know that today is the absolute LAST DAY you’re going to be able to get your hands on this month’s Seductive Selling Newsletter. Here’s what you’re missing out on:
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• Two examples of display ads I’m currently running: get a rare “behind the scenes” look at how I’m marketing myself offline!
• When to take short-cuts… and when taking a short-cut is your most rapid way to failure! (A real-life example.)
• Critical Checklist: 11 Specific Strategies to use, that determine whether or not a new project is worth taking on! Sometimes, once you start digging into things… all that glitters, really isn’t gold.
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And now… it’s time for me to actually relax.
Now go sell something, Craig Garber
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