FYI

I’m on the run, so today’s info is going to be short… and sweet.

You know, in USA Today, I read something very interesting about online shopping. Apparently, three out of four shoppers are likely to shop at small online businesses such as boutique, niche or specialty stores for unusual or hard-to-find items.

I say this figure is even higher. If what you’re selling is difficult to get, or extraordinary in any way, or if you have a rabid fan base, nearly ALL the people in your marketplace will come and get it from you, regardless of where you are. Frankly, that’s why there is so much fraud in the specialty jewelry niche, for one — people are STARVING for merchandise and will believe anything, just to get their hands on items they want.

Also, the top incentives for shopping online are: Free Shipping… Product Discounts… no-hassle return policy… and gift certificates.

Now yesterday, I received an e-mail from Brian Deacon, who runs a contractors referral service here in Tampa, called Home Owners Clubs Of America:

“I just finished reading your Magic Marketing Research and Resource Guide this afternoon. WOW … this resource is worth more than the asking price! The information that you have painstakingly researched and presented will save me hours of valuable time not to mention money. I literally couldn’t put it down once I started reading it. Your honest approach and assessment of the resources in the marketplace is invaluable. As soon as I finished reading it I immediately went and ordered a couple of books from the resources that you mentioned. This is an excellent resource for anyone wanting to invest in their business and future.

Wow…I needed this resource about a year ago… where were you hiding?”

Now I don’t usually promote the Magic Marketing Research And Resource Guide – http://www.kingofcopy.com/magicmarketing – simply because it’s not for everyone, and also because it’s only $47 bucks. It’s very intense and ONLY for people who are REALLY into immersing themselves in serious marketing education for their business.

For example, Brian is a member of my Mastermind and Mentoring Group – http://www.kingofcopy.com/maverickmarketer – and he is a SERIOUS student of marketing, who’s about to crank up his business, as well as get into other businesses.

Anyway, if you are serious about your marketing, it may be worth your while to check this guide out: http://www.kingofcopy.com/magicmarketing

In any case, have a great weekend, and…

Now go sell something, Craig Garber

P.S. Check out all the King’s products at http://www.kingofcopy.com/products