Why newspapers ALWAYS sell.

Ever wonder why newspapers sell?

Or why people will listen to the nightly news over and over again, even when they somehow “sense” that not everything being reported may be true?

The answer to both of these questions is actually one and the same.

Do you think you know what it is?

O.K., pause for a moment before reading ahead, and think about what the answer is, and then write it down.

Got it? Good, now let’s get on with it.

The reason people come back to the news, and newspapers, is because of the word that’s buried in both of these items — “new.”

You see, that’s the one thing everyone’s interested in — what’s new. They want to know what’s happening now, who’s doing what, and why. They want to know what’s unusual about it, what’s odd about it, and just what’s unusual and odd.

John Caples once said, if all you do is make your headline “newsworthy”, you’ll be on your way to writing a good ad. Remember, people don’t want to know what used to work, they want to know what works NOW. They want to know they’re ahead of everyone else by using the latest breakthroughs and newest gadgets, and achieving solutions as rapidly as possible.

Keep that in the back of your mind next time you’re trying to figure out how to attract your prospect’s attention.

Now go sell something, Craig

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